Culture Kings: Managing double the number of DMs with Falcon

It wasn’t until they found Falcon that the Culture Kings team was able to manage double the number of direct messages.

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Since its founding in 2008, the Culture Kings brand has stood for creativity, ingenuity, and plain coolness. Headquartered in Australia, this premium streetwear brand is a favorite among top musicians, athletes, and other style leaders. The company has grown fast since its founding. So fast, in fact, that community management has proven itself a difficult task.

"We have easily doubled the amount of Instagram DMs we can complete in a week. With Falcon Engage, we can smash through comments at a crazy rate."
— Sue Pham, Head of Customer Experience at Culture Kings

What you get to read about:

  • – What to do when community management is hard to manage.
  • – How Culture Kings managed to answer double the amount of DMs in any given week.
  • – What it means for Culture Kings that Falcon is a preferred partner of Facebook and Instagram.