Case study

How Maxwell used Falcon to Adapt Marketing Strategies in a Time of Crisis

Discover how one agency adapted their digital strategy in times of major upheaval.

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As an agency representing multiple food & beverage brands, Maxwell faced a unique challenge during the COVID-19 crisis: How could they serve their clients and market essential products without appearing opportunistic?

With the help of Falcon, the team at Maxwell excelled at:
– Creating a topical, data-driven content plan on the fly
– Providing sensitive and helpful messaging to consumers
– Using competitive benchmarking to provide a top-tier strategy to clients