How Maxwell used Falcon to Adapt
Marketing Strategies in a Time of Crisis
As an agency representing multiple food & beverage brands, Maxwell faced a unique challenge during the COVID-19 crisis: How could they serve their clients and market essential products without appearing opportunistic?
With the help of Falcon, the team at Maxwell excelled at:
– Creating a topical, data-driven content plan on the fly
– Providing sensitive and helpful messaging to consumers
– Using competitive benchmarking to provide a top-tier strategy to clients