Case Study

How University of Connecticut Optimized Their Social Media Efforts and Went Viral with Falcon.

Oh no! It seems the form didn't load. Please make sure that you don't have JavaScript disabled or it is not blocked by an Ad Blocker.

The University of Connecticut (UConn) is one of the top-ranked public schools in the US. They have a vibrant campus culture and bright, fun, and engaged students, faculty, staff, and alumni—and their social media presence reflects that.

Falcon empowered UConn by providing them with a centralized platform that helped with the organizational challenges they were facing around social media.


“Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools.”

--Emily Zangari, Director of Digital Content and Strategy


With the help of Falcon, the UConn team has:

- Improved the collaboration across departments.
- Drive engagement among students and alumni.
- Create a viral campaign on social media.