Video Hub:
2021 Trends Virtual Summit

FEBRUARY 16-18, 2021

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View 12-hours' worth of recordings along with keynotes from our 2021 Digital Marketing Trends event. These inspiring presentations will help you #growwithsocial but do continue the conversation in our Facebook group by marketers, for marketers! See you there 👋

Social Media as ‘Public Relations 2.0’

It is safe to say that the new way of word-of-mouth marketing is social media marketing. But what happens when PR meets Social?
Daniel Chessa & Maggie Lower
Falcon.io | Cision

Diverse Video Formats Open New Doors

What makes a great video? What keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
Wiebke Leffers & Melissa Yang
Falcon.io | TikTok

Outspoken Brand Activism

Is brand activism good for business? The short answer is: it depends yet experts recommend brand activism over brand neutrality.
Shruti Ramanujam & Nils Knoop
Falcon.io | Ben & Jerry's

Niche Social Media Platforms Like TikTok

Do you get in on the fun or sit back and let others figure out a new platform first? What are the perks of going niche and when not to?
Emmanuel Lucq & Billy Boulia
Falcon.io | rbb Communications

Data Privacy: Under the Microscope

Marketers should embrace data privacy and not view it as an obstacle. This will help shift the focus from short-term leads to long-lasting trust and brand value.
Mette Louise Schmidt & Amalie Paludan
Falcon.io | Kromann Reumert

The Expanding World of AR

Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing.
Andrius Knispelis & Madeleine Hall
Falcon.io | Little, Brown Book Group

The Rising Tide of Social Commerce

Both at-home shopping and social media usage have created the perfect storm for social commerce to flourish.
Veena Ramakrishnan & Liat Karpel Gurwicz
Falcon.io | Wix

A Fork in the Advertising Road

Can privacy and personalization coexist and should marketers be satisfied with trading reach for relevance is the million-dollar question?
Kiril Kirov & Matthew Strelitz
Falcon.io | Miami HEAT

Ephemeral Content: Point, Shoot, Story

Crafting something that will disappear is naturally counterintuitive to marketing. But Stories have the FOMO effect, it provokes users to take an action faster.
Sandra Busch & Bryna Corcoran
Falcon.io | Lyft

The Year of Disruption: Social-in-Place

When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected.
Mikael Lemberg & Lukas Bartscherer
Falcon.io | Roche

Yearly Reflections: Looking Back Over 2020

Which of the 2020 digital marketing trends predicted did we get right and which were a miss?
Dino Kuckovic & Roberto Lago Mortensen
Falcon.io