View 12-hours' worth of recordings along with keynotes from our 2021 Digital Marketing Trends event. These inspiring presentations will help you #growwithsocial but do continue the conversation in our Facebook group by marketers, for marketers! See you there 👋
Social Media as ‘Public Relations 2.0’
It is safe to say that the new way of word-of-mouth marketing is social media marketing. But what happens when PR meets Social?
Diverse Video Formats Open New Doors
What makes a great video? What keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
Outspoken Brand Activism
Is brand activism good for business? The short answer is: it depends yet experts recommend brand activism over brand neutrality.
Niche Social Media Platforms Like TikTok
Do you get in on the fun or sit back and let others figure out a new platform first? What are the perks of going niche and when not to?
Data Privacy: Under the Microscope
Marketers should embrace data privacy and not view it as an obstacle. This will help shift the focus from short-term leads to long-lasting trust and brand value.
The Expanding World of AR
Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing.
The Rising Tide of Social Commerce
Both at-home shopping and social media usage have created the perfect storm for social commerce to flourish.
A Fork in the Advertising Road
Can privacy and personalization coexist and should marketers be satisfied with trading reach for relevance is the million-dollar question?
Ephemeral Content: Point, Shoot, Story
Crafting something that will disappear is naturally counterintuitive to marketing. But Stories have the FOMO effect, it provokes users to take an action faster.
The Year of Disruption: Social-in-Place
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected.
Yearly Reflections: Looking Back Over 2020
Which of the 2020 digital marketing trends predicted did we get right and which were a miss?