Harvey Nichols’ first store was established almost two hundred years ago in 1831, in the heart of London’s prosperous Knightsbridge, and since then has epitomised all that is “fearlessly stylish” and desirable for fashionistas and foodies the world over.
With eight stores across the UK and Ireland, and seven overseas in locations including Hong Kong and Dubai, they have a rich British heritage and a promising future both home and abroad. Their social activities are growing with their expansion into new territories, and eight months ago they appointed smart Social Media Manager Suzie Ryan (as well as a team of other digital experts) to take care of their vibrant communities.
We caught up with Suzie and found that one of their major challenges was aligning social with the whole organization. Their teams are working across multiple locations and across multiple time zones, with diverse needs from social, which can make collaboration a challenge.
When Suzie came on board with Harvey Nichols, she and her team were presented with a number of challenges. They needed:
1. To tell Harvey Nichols’ brand story.
2. To bring customers closer to the brand.
3. A way to “do social” internally.
Read our case study to find out how Suzie worked with the team at Falcon.io to invest in three core areas, improving and optimising their social efforts, and bringing a community of over 700,000 social fans closer to the retail brand.