2016 has seen digital technology hit new heights. From video to VR to the development and adoption of bots, marketers have more tools to work with than ever before. All have enormous potential for brands, even if we’re not totally clear how yet.
But, as always, the first movers will be the ones to reap the most benefit from this exciting new array of digital possibilities. Here are the top 15 trends we believe will most influence social media and digital marketing in 2017.