27 experts covered every possible angle of social media ROI across 15 sessions. Catch up on-demand and go through their slides on your journey to #MeasureWhatMatters. If you'd like to continue the conversation, join us in our Facebook group curated by marketers, for marketers! See you there 👋
Uh Oh, I Need to Talk to the Boss About ROI: Part I
What happens when a Social Media Manager and the Boss face off? You'll find out soon enough ⬇️.
Why Oh Why, Brand ROI? Building Your Social Media Measurement Foundation
What is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit?
Get the DL on ROI: How To Calculate Social Media ROI for Business
This session focussed on the generic formula used to calculate ROI, business goals, sample calculations, and baseline metrics to measure.
Hey Big Spender, We're Talking to You: Understand How to Budget for Social Media Marketing Efforts
This session covered how to use ROI to calculate a social media budget proactively and reactively depending on performance.
Growth Without the Guesswork: Measuring ROI Beyond Commercial Sales
How to quantify brand awareness, brand purpose, influencer marketing, content marketing, and...do you even need to?
Paid and Organic Sittin’ In a Tree, K-I-S-S-I-N-G
What is the difference between paid and organic and why do you need both to make a winning social media strategy?
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
There are brands out there winning with organic social tactics. This was a show & tell of features and experiments worth trying organically.
Organic Masterclass: How to Measure & Report
Put social media organic into practice and single out metrics to work with and tools to use on your journey to ROI measurement.
You're Gonna Need Paid for That: An Overview
You'll need to pay-to-play. This was another show & tell of features across the big networks and experiments worth trying out for paid.
Paid Masterclass: How to Measure & Report
Put paid social into practice and single out metrics to work with and tools to use on your journey to ROI measurement.
Putting ROI to Work: Ford Spotlight (B2C)
In this B2C spotlight, Ford shared their success story and the brand's take on ROI. Automative vertical yes, universal takeaways also yes.
Putting ROI to Work: UPS Spotlight (B2B)
In this B2B spotlight, UPS shared their success story & the brand's take on ROI. Countless best-practice packages are about to be delivered.
Agency (Super)Marketers: Proving the Value of Social
In this agency spotlight, Switch shared their success story and the dual responsibility of owning their own ROI and that of the clients.
Look Who's Talking to the Boss About ROI Now: Part II
Look Who's Talking to the Boss About ROI Now. This session provided tips for effectively talking, tracking and proving ROI to your boss.
Don’t Play Marketing Detective: Here's an ROI Toolkit
We provided a comprehensive summary of the key summit takeaways including a toolkit for ROI calculation in this final session.