The Best of Spark:
Digital Marketing Resources.
On-Demand Videos From Spark.
View the keynotes and breakout sessions from our digital marketing conference, Spark. These inspiring presentations are here to help you do better work, build outstanding content, and connect with digital audiences.
Live! Lessons from Going Live Around the World
What is it that makes a live video successful? Get actionable tips on how to go live using services like Facebook Live, Instagram Live and YouTube.
How to Build a Chatbot Your Customers Love
Discover how your company can use chatbots to improve customer service. Also, see how brands like H&M and KLM are successfully leveraging chatbots on Facebook.
Bringing Social to the Boardroom
How do you prove the value of social? Learn how you can evolve your social media strategy to become an insights powerhouse for your brand.
Winning in Times of GAFA
How are the "Big Four" tech companies affecting marketers? Learn how to compete in today’s global marketplace and get tips on how to standout in a platform dominated world.
How to Turn Your Fans & Followers Into Friends
People engage with people, not with brands! Here’s Jameson Irish Whiskey’s strategy for building two-way, mutually beneficial relationships with its “mates” online.
Audience-led Storytelling in the Age of Plenty
Brands are increasingly struggling to cut through the noise and be heard. Discover how to collect audience insights and craft meaningful stories that attract and engage audiences.
Purpose-Driven Marketing: Making an Impact
Gain insights into how momondo - and other leading brands - are using purpose-driven marketing to emotionally connect with global audiences.