#DMWF Global 2021

Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture.

More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party-cookies phase out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.

Indeed, delivering the best-personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can you effectively navigate the sea of data your brand currently sails through? Well, that’s why we’re here.

Join our session and learn:

  • How to benefit from digital consumer insights to form your strategy
  • How to create personalized marketing campaigns that resonate with your audience
  • How to build a data-driven culture.

Speakers

  • Wiebke Leffers

    Senior Customer Strategist
    Falcon.io

  • Mercedes Lois Bull

    Product Marketing Manager
    Brandwatch