Falcon.io & Tagesschau [email protected] 2020

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Born to Be Digital: Marketing to Gen Z

Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% of all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?

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