Marketing Software Summit Masterclass

Watch it on-demand!

Start your 2021 right! Conduct a Social Media Audit in Four Easy Steps

Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company’s social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience.

Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors, and optimizes all your social media activities in one platform.


  • Wiebke Leffer

    Senior Strategist