Handbooks

How social media marketers across the world can think about social return on investment, which KPIs to use, how to connect social goals with business goals, and more.

How education marketers can take a cue from top university brands, what’s working, how the industry is dealing with COVID-19, and more.

Falcon.io is a top-rated solution in G2’s Mid-Market Social Media Suites Report. Download the latest report to see user reviews of Falcon.io.

From private messenger apps to interactive marketing and much more, these are the digital marketing trends you need to know in 2020.

Learn the essentials of how to use LinkedIn for B2B and B2C marketing.

Our Influencer Marketing Handbook teaches you how to contact influencers, compensate influencers and measure the effectiveness of your influencer marketing program.

Crushing your company's social media performance begins with a complete social media audit. We built a simple checklist for reviewing and optimizing your entire social media operation.

Our Influencer Marketing Handbook teaches you how to contact influencers, compensate influencers and measure the effectiveness of your influencer marketing program.

From IGTV to chatbots, explore the digital marketing and social media trends you should be paying attention to in 2019.

A step-by-step guide to identifying the social media management tool that’s right for you.

2018 is here! So we’ve put together a list of the top social media and digital marketing trends to watch this year.