The No-Nonsense Guide to
Building a Social Media Strategy.
Your guide to building a social media strategy—without all the nonsense.
Handbooks
In-depth content to inspire and educate
Compare the Top Social Media Suites.
Falcon.io is a top-rated solution in G2’s Mid-Market Social Media Suites Report. Download the latest report to see user reviews of Falcon.io.
2021 Digital Marketing Trends
Top 10 marketing trends you can't ignore. Read up on the trends that will help your business not just survive, but thrive in 2021.
The Fluff-Free Guide to Instagram Marketing.
Know your Instagram best practices for 2021? Get ahead of the curve with our fluff-free guide to Instagram marketing.
Social Media Marketing for Agencies.
How agencies can help their clients succeed with social.
How to measure your Social Media ROI (it’s easy as pie).
This eBook covers everything from conducting a social media audit to setting KPIs and aligning with overarching business goals.
State of Social in Education 2020
How education marketers can take a cue from top university brands, what’s working, how the industry is dealing with COVID-19, and more.
2020 Digital Marketing Trends.
From private messenger apps to interactive marketing and much more, these are the digital marketing trends you need to know in 2020.
The Essential LinkedIn Guide For Marketers.
Learn the essentials of how to use LinkedIn for B2B and B2C marketing.
The Ultimate Social Media Audit Checklist
Crushing your company's social media performance begins with a complete social media audit. We built a simple checklist for reviewing and optimizing your entire social media operation.
Influencer Marketing Handbook.
Our Influencer Marketing Handbook teaches you how to contact influencers, compensate influencers and measure the effectiveness of your influencer marketing program.