Did you know that 42% of the world’s population (3.2 billion people) are social media users? With numbers like that, it’s hard to refute the impact of social media on society — especially when we spend over two hours a day scrolling through our feeds.
And that amount of time is only expected to grow in the coming years; social media usage currently accounts for over 10% of mobile data traffic and is expected to grow 31% annually.
So, understandably many marketers pay close attention to the changes that platforms like Facebook or Instagram make to their algorithms because it affects their ability to reach their consumers. And with 2019 right around the corner, many marketers are wondering: what will happen next year?
To help you and your team get your marketing strategy ready for the year to come, we’ve compiled a list of the 15 digital marketing trends that you need to know about for 2019. In our 2019 Digital Marketing Trends handbook we discuss topics like social eCommerce, AI and private messaging apps, as well as how your team can implement smart, next-level strategies that tap into these trends.
For instance, we discuss why brands will need to focus on paid and promoted posts in 2019 — and why it is worth the cost. So even though average ad prices are set to increase, social media marketing will keep being profitable for two reasons: optimization and improved targeting. Networks like Facebook are going to be rolling out new ad formats and more advanced ad targeting in 2019, letting advertisers pinpoint their ideal consumers in different ways.
With insights from our team of in-house experts, this handbook will help you understand how you can leverage the latest technology in your marketing campaigns. Download our 2019 Digital Marketing Trends handbook to learn about the 15 marketing trends that will change the way we think of SEO, AI, and social eCommerce.