Aimed at marketing and sales professionals, this handbook will introduce the concepts behind social selling. Discover why and how nurturing social media relationships enhances conventional selling. Discover the key differences in B2B vs B2C social selling, as well as the rules of engagement and best practices for weaving social selling into your overall social strategy.
Discover why social selling is a collaborative effort between marketing and sales, and ideas for kick-starting such collaboration in your own business. Also, take a look at how goals for social selling can be blended within an effective employee advocacy program. Finally, we offer some considerations on what to measure when it comes to social selling.