Increase customer lifetime value
Strategies for integrating experiences at every stage of the customer journey.
- Key touchpoints along the customer journey
- Strategies for driving integration between departments
- Examples and insights from leading companies
In today's marketing landscape, spreading messages and growing awareness is not enough. Building loyalty and creating a stronger overall customer experience are becoming key differentiators. Marketing leaders will be charged with integrating experiences across channels to build value. This paper looks at how to approach this critical strategic challenge.