The Essential Instagram Guide For Marketers.

Advances in speed and processing power have introduced new ways to share stories. The internet has evolved from lines of text to color saturated rich media.

Instagram is the next phase of internet evolution. The platform’s basic unit of communication is the square image or video, with captions, comments and likes a distant second-place in terms of importance.

Instagram overtook Twitter in 2016 and now boasts 600 million monthly users. Once just the place for pretty pictures, Instagram is now the network brands want and need to get a handle on. We cover what you need to know to get to the picture.