LinkedIn – the stiff suited type in the social network ensemble. Or is it? As well as being the no.1 network for B2B marketers and recruiting, LinkedIn is networks for generating leads and building brand and product awareness.
As a highly niche network, LinkedIn engagement is its own discipline. You have to be professional, but there is far more to it than that. In fact, there are a host of techniques that make all the difference. This simple guide to them is bound to surprise and enlighten and is a must-read for brands in 2017.
Coming next: Facebook – get the best from the world’s favorite network.