Handbooks

Our Influencer Marketing Handbook teaches you how to contact influencers, compensate influencers and measure the effectiveness of your influencer marketing program.

From IGTV to chatbots, explore the digital marketing and social media trends you should be paying attention to in 2019.

A step-by-step guide to identifying the social media management tool that’s right for you.

2018 is here! So we’ve put together a list of the top social media and digital marketing trends to watch this year.

Discover how to create an effective strategy across all your social media channels. Download the free Cross-Channel Social Strategy Handbook PDF.

Social media 101 tips for posting and advertising. See how marketers can use each network to their advantage.

The Essential Facebook Marketing Guide will teach you how to successfully navigate the world’s largest social media network.

Time for better engagement on Twitter. The Essential Twitter marketing Guide that covers what you need to know to succeed on Twitter.

A guide to the top 15 trends that will most influence social media and digital marketing in 2017.

A mini-guide to the steps your brand needs to take to avoid or limit a social media crisis before it snowballs out of hand.

This report lays it all out: What global marketers think about CX; how they are rising to the challenge and what’s holding them back.

The guide covers all areas of social media marketing: Content creation, paid social, audience engagement, team structure, measurement and a lot more.