Fundamentals of Effective Real-Time Marketing
- Is real-time marketing worth it?
- Which brands are getting real-time right?
- Structuring your teams for real-time success
Real-Time Marketing gets talked about a lot, but few brands are managing to do it well.
We look at why good RTM marketing that drives deeper engagement and helps brands reach new audiences is such a challenge.
The handbook examines the brands that are doing real-time well, and the elements that are crucial to their success, both in terms of content and strategy, with examples from RTM leaders.
It goes through key considerations for creating an effective real-time marketing program including planning, processes, and putting together a team. Download the handbook now.