The Ultimate Social Media Audit Checklist

Every business needs to do a social media audit from time to time. Here is a complete checklist for reviewing and optimizing your entire social media operation.

By laying out all the data, a social media audit provides the opportunity to weigh up and improve upon your social strategy to draw out the maximum ROI.

Here are the six key steps to performing one:

  • Channel Performance Review
  • Content Performance Review
  • Audience Insights
  • Digital Buzz Check
  • Workflow Health Check
  • Company Goals Alignment

So what is a social media audit anyway?

Basically, it is a stocktake of your organization’s social media presence and performance for the purpose of improving it. By laying out all the data, it provides the opportunity to weigh up and improve upon your social strategy to draw out the maximum ROI.

As marketers, we often hear about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers. A social media audit is one of your best tactics to coax out that 20%.

Luke Kintigh, Intel’s Global Content Strategist, also speaks about the 10/90 rule – that 10% of content drives 90% of traffic and engagement. That makes it vital to “find that 10% early and often.”

An audit is how you do it.