Introduction to Audience.
Audience gives you a unique overview of your existing and potential customer’s digital storyline and their affinity with you.
By combining information from multiple touchpoints, Audience helps you gain actionable insight from your existing customer data. By deep linking Audience with Engage, Listen and eventually also Build, we make sure that the customer data is put to the best use in the different contexts within each section, for a truly unified platform.
With Audience, you can learn more about who your customers are and what specific topics they are talking about.
Profile card – Gather all historical customer interactions in one place
Labels – Create segments of customers based on advanced analytics
Talking about – Discover what your audience really talks about and identify trends for your next campaign