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Connecting Social Channels to Falcon.

Learn how to add your social media channels in order to manage them all from one platform.


1. Hover over your user icon in the lower left-hand corner of the platform and select Settings from the menu.

2. Click on Channels under Channel Settings

3. Click on the Add Channels button. 

4. Choose the network you would like to connect: Facebook, Google +Twitter, YouTube, Instagram, Tumblr, or LinkedIn.

5. Authorize each of the permission requests that are asked of you. It's important to not skip any questions or you may run into publishing issues later.

6. Select the pages you would like to add to Falcon and choose Connect (X) Channels.

Hot tip: Be sure you have the log in details ready for each of your social media channels, and that you have the required Administrative rights for the pages that you want to add (example: you must be a Page Manager on your Facebook pages). 



Follow the Step-by-Step above and take the additional steps per network below.



1. Select Add for each individual page you wish to add. If you already have Facebook pages in Falcon, you can update them by selecting Update.

2. Select Continue. You'll be redirected back to Falcon.



Before you get started please ensure that you meet the following two criteria:

  • Your Instagram account should be a business account. Not sure how to switch from a personal account to a business account? Read on!
  • Please ensure that you are logged into the Instagram account you wish to connect on the browser and ensure that you have the required Administrative rights for the account that you want to connect. 

First, switch to a business account on your Instagram mobile app:

1. Go to your profile and tap the Settings icon.

2. Tap Switch to Business Profile.

3. Tap Switch to Business Profile and select the Facebook Page you'd like to associate with your Business Profile on Instagram with.

4. Make sure your profile is set to Public. Private accounts can't switch to Business Accounts.

5. On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done.

Or claim or create an Instagram Business Account via Facebook:

To create an Instagram Business Account, it has to be connected to your Facebook page. To enable this, it is important that you are an Admin of the Facebook Page.

1. On your Facebook Business page, go to Page Settings and claim an existing Instagram account or create a new Instagram account. This is required in order for us to be able to query that Instagram account's metrics into the Falcon platform.

2. Click on Get Started under "Switch to a Business Profile"

3. Follow the prompted messages. In order for your Instagram account to be properly converted to a Business Profile, you will need to provide an email address, phone number, or a website.

4. Once this is complete, refresh your Facebook channels in Falcon by following the steps below.

Note: The connection to the Instagram business profile will expire after 60 days of inactivity by default. In addition to this, only one Facebook business page may claim one Instagram business profile.

Now, back to Falcon: 

1. In Settings, find the Channel Settings section and click on Channels.

2. Click on the Connect button under the Instagram logo.

3. You will be prompted to check whether you have connected your Instagram account to your Facebook page. If you are unsure how to create the connection, please see the steps above. If you have made the connection and you have an Instagram Business account, please click Done.

4. Once the connection between Instagram and Facebook is complete, check the box next to the Instagram account(s) that you would like to connect to Falcon.

5. Select the teams to which you want to connect the account by clicking on their names.

6. Click on the Finish button to complete the connection.

7. To see the connected channel(s) in the list, please refresh this Channels page in Settings.  



1. Select Authorize App.

2. You'll be redirected back to Falcon.



1. Sign into LinkedIn and approve access for Falcon.

2. Select Continue. You'll be redirected back to Falcon.

Note, your LinkedIn page will disconnect from Falcon every 60 days. This is a requirement of LinkedIn's API. To help keep the page connected, you'll get an email reminder each time the page disconnects.



1. Sign in to Google.

2. Allow all requested permissions.

3. You'll be redirected back to Falcon.



1. Select Accept.

2. You'll be redirected back to Falcon.