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Get Started with Listen

Social media listening goes beyond just monitoring online conversations. It is a combination of qualitative observation and quantitative analysis of sentiment and intent. Our customers usually monitor brand mentions, hashtags, competitors, campaigns, events, people and who could forget the crises we all experience. Best practice techniques such as social listening could have mitigated recent blowups like those that befell United Airlines and Pepsi in 2017. 

Those are some of the examples you could focus on. Check out what Theresa has to say about Listen in this live class hosted on May 23rd. 

You can join Falcon Live every Wednesday at 10 am ET / 4 pm CET. The beauty of our live classes is that each session covers a different topic. 

Save your seat for the next session here.

If you have any questions about the live class or our product, feel free to reach out using the platform's in-app chat.