Campaign tracking support.
Falcon’s Campaign Tracking support tool allows you to create custom tracking links to help you calculate the effectiveness of one social media campaign over another.
Your goals could be driving traffic to your website, promoting newsletter sign ups, increasing online sales or contributing to your business objectives.
In the example above, you will see how to create a tracking template for a specific Facebook channel.
The outcome is that any link included in a Facebook page post will automatically be generated with UTM parameters and can then be tracked. This applies for all future posts once the template has been created, so there’s no need to configure Campaign Tracking per post.
In the example, the bare link www.falcon.io is published, but the end user/Facebook fan – after clicking the shortened link – is taken to a URL with these tracking tags:
The template describes the overall campaign as Social, the content is defined by the Labels we setup in Publish (e.g. Tuesday), the source is the Social Network we post to (e.g. Facebook) and the medium is the specific page (e.g. Cool Copenhagen).
Google Analytics’ UTM parameters are used in the example, but other parameters such as ns from omniture will also work with the URL builder.
Note, if you share a shortened tracking link across multiple networks, only the original source will be shown in your analytics. For example, if you post a short link on Twitter and you want to reuse that short link on Linkedin, it’s possible, but all the new traffic will be attributed to Twitter.
STEP-BY-STEP: GETTING STARTED.
Note: You need to be an Administrator or a Team Leader to set up Campaign Tracking for your organisation.
- ￼￼￼Go to your ‘Organization’ settings.
- Under ‘Channel settings’ on the left-hand side, select ‘Campaign Tracking’.
- Select the networks you want to enable campaign tracking for.
- Select the channel(s) for which you wish to enable campaign tracking. Settings are applied per channel.
- Select ‘Edit’ within one of the checked channels.
- Select ‘Add URL Parameter’ to populate all fields: channel name, social network, labels and custom text.
GUIDE TO PARAMETERS
The fields to set up campaign tracking are called parameters, and each one corresponds to a unique set of instructions.
Here’s an explanation of what the different parameters relate to:
Social network = the social network you’re publishing to, e.g. ‘Facebook’.
Channel Name = the channel you’re publishing to, e.g. @falconsocial.
Custom Text = you decide what goes here, e.g. ‘utm_medium’ + ‘social’
Labels = this parameter links with your label library in Publish.
Once set up, campaign tracking will be switched on as default. You can turn off campaign tracking within the ‘Advanced’ tab in Publish for specific posts.
Once you’ve set up Campaign Tracking and published your posts, you’ll want to head over to your analytics provider to monitor campaign performance.
Campaign Tracking webinar:
If you need any additional assistance, please contact us via firstname.lastname@example.org.