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Vanity URLs.

Learn how to set up a vanity URL. It's free of charge.


With, you can integrate your own branded vanity URLs to help boost brand recognition and increase customer engagement on your published posts.

By default, shortened links will use the prefix, however you can now customize this to match your brand while hiding any added Campaign Tracking parameters.


You will first need to purchase the actual short URL through a domain vendor. Once you’ve decided on a URL and purchased it, please reach out to your Falcon Account Manager/CSA or Support.

You will then be asked to provide additional information in regards to your request such as the vanity URL’s DNS settings.

Note, you may require technical assistance from your IT department.


Q: How long does the process take?

A: At present, we integrate vanity URLs in bulk once a month.


Q: Can I have more than one vanity URL integrated per organization?

A: Yes, vanity URLs are channel based. This means that you could have as many different vanity URLs integrated as you have channels in the Falcon platform.


Q: I have a vanity URL with a different service. Can I transfer this URL to Falcon?

A: It is not currently possible to transfer vanity URLs already in use. In this case you would need to purchase a new domain to use as your vanity URL in Falcon.


Q: Is it possible to use a sub-domain as vanity URL?

A: Yes, it’s possible to use sub-domains to already in-use domains as vanity URLs. Please note however that only sub-domains, and not sub-folders are applicable.


Q: I want to track incoming traffic to my website from the links I publish on social. Is that possible through Falcon?

A: Yes. By utilizing Campaign Tracking you can track incoming traffic to your website.

For further assistance, please contact us via [email protected]