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How to Connect an Instagram Account to Publish Directly from Falcon.

Publish single post images from Falcon and track advanced metrics for the correct Instagram channel

Falcon uses the new Instagram Graph API, which lives under the Facebook Graph API, to allow direct publishing from Falcon AND bring you the best reports on all of your Instagram activities.

Below are the necessary steps you need to take in order to connect an Instagram account to publish directly as well as pulling all the advanced metrics for the Instagram channel you are tracking. 



1. On your Facebook Business page, go into Page settings and claim an existing Instagram account or create a new Instagram account. This is required in order for us to be able to query that Instagram account's metrics into the Falcon platform. 

2. Click on Get Started under "Switch to a Business Profile" 

3. Follow the prompted messages. In order for your Instagram account to be properly converted to a Business Profile, you will need to provide an email address, phone number, or a website. 

4. Once this is complete, refresh your Facebook channels in Falcon by following the steps below. 



If this is your first time connecting an Instagram account to Falcon, please read more here

1. The user with an Admin / Team Leader permission needs to go into Settings, select Channel, and click on Add Channels in the top right-hand corner. 

2. Under the Facebook logo, click on Connect. This will initiate the Facebook connection flow. 

3. Open a separate tab in your browser and log into Facebook using the same credentials you used to link the Instagram account in the first Step-by-Step. 

4. Back in Falcon, select the Facebook page that claimed the Instagram business profile. Select "Connected channels administered by you," click on Show to see the Facebook page. 

5. Select the channel and click on Connect Channel. The window will refresh, confirming the connection in Falcon. Click on Finish in order to complete the connection. 

6. Now you should see that both the Facebook page and the Instagram business profile have been connected.

Note: The connection to the Instagram business profile will expire after 60 days by default. In addition to this, only one Facebook business page may claim one Instagram business profile. 


You are now set to directly publish in Instagram and create reports in Measure.