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FAQ: Measure.

Get answers to the most frequently asked questions about Measure


Q: Which user roles in my organization can view, create and edit reports in Measure?

Only administrators and team leaders can create, edit and remove reports. Users who have access to all of the channels measured in the report, can view the report regardless of their user role.

Example: If user A has access to channel X but doesn't have access to channel Y, the user A will only access reports where only channel X is being measured.

If user B has access to both channels X and Y, the user B can then view reports where either channel X or channel Y is being measured and also view reports where both channels (X and Y) are being measured.

Q: How can I duplicate my reports? 

With a few quick steps you can easily clone your existing reports. We have created a very detailed help guide about this subject here.

Q: Can I create reports for my LinkedIn channels?

In Measure you can create comprehensive reports for your Facebook, Twitter, Instagram, Youtube and Google+ channels. Due to LinkedIn's API restrictions, it's currently not possible to receive analytical data. We are actively monitoring the situation and if LinkedIn changes its API policies, we will of course pursue the inclusion of LinkedIn in to our Measure reports.


Q: What Facebook reach metrics can I measure?

You can choose to analyze the following Facebook reach metrics:

  • Paid page reach
  • Total page reach
  • Total post reach
  • Paid post reach
  • Fan post reach
  • Organic post reach
  • Viral post reach


Additional reach metrics will be added to the future releases of the Measure section.


Q: Why do the dates I see in Falcon Measure reports not match what I see in Facebook Insights?

For Facebook numbers, such as likes, shares & comments, Falcon reports back to the beginning of the day the post was created on.

For example, if your post was published at 10am on the 24th November, any likes, shares or comment numbers will be shown as taking place on the 24th.

Within Facebook Insights, you would only see those numbers as occurring on the 25th, despite your post being published on the 24th. 


Q: What is the difference between page reach and post reach?

  • Post reach is the number of people who saw a specific post from your channel in their news feed.
  • Page reach is the number of people who saw any of your channel's posted content during the time period you have chosen.


Q: For which networks will the reach metric be available?

  • You can choose to analyze the content reach for your Facebook channels.
  • For Twitter, you can choose to see the total of all of your Twitter channels retweets or choose to see the amount of tweet specific retweets.


For other networks we are currently investigating the possibilities of getting reach data and adding these metrics to our future releases of Measure.


Q: How is IPM (Interactions per one thousand fans) calculated?

For 1 day:

Sum of page_storytellers_by_country / sum of pagefans_by_country * 1,000

For Weekly, monthly or custom periods:

Day 1 avg + Day 2 avg + etc / Number of days in period

Q: What are page storytellers?

Page storytellers are the number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place

This formula is used to calculate Engagement Rate data both for Channels and Benchmarking module reports.


Q: Why can't I always freely choose which visualization to use with my metrics?

Due to the nature of the metrics, not all metrics can be visualized in the same way. When you choose a metric to measure, the platform will automatically enable the visualization options available. Metrics that share the same visualization can be measured in the same module.


Q: How many metrics can I measure at the same time?

You can choose up to 5 metrics to measure per module. However, you can always add a new module to your report if more metrics are needed.


Q: Is there a maximum amount of channels I can measure in the same module?

In each module you can choose to measure as many channels as you like. However, please note that Measure's speed will decrease if you add a large number of channels (data) to your modules.


Q: How is the influencer score calculated?

The influencer score is calculated :

ActivityCount = (Total number of posts + comments for the chosen page / period pr. user)TotalMessageCount = (Total number of posts + comments for the chosen page / period)InfluenceScore (pr. user) = (ActivityCount * 1 / TotalMessageCount * 1) * 1000 


Q: Is there a default date range chosen every time I create a report?

When you create your first report, the default time range selected is 7 days. After you change the date range, the platform will save your selection and use this date range in the future reports, until the date range is updated again.


Q: Does the Measure data go back in time?

Facebook Insights API data goes back to 01/01/2011. Data for all other networks can be generated from the day you add the channel to Falcon Social. Benchmarking data and a few Facebook metrics are collected from the day you add the benchmark or the page to the Falcon platform:

  • Page Engagement Rate
  • Page Interactions
  • Page Posts
  • Page Comments
  • Page Likes
  • Page Shares


Q: Can the reports be sent automatically, i.e. every month?

In Measure you can export your reports in Excel, CSV, PNG, JPEG and PDF formats. With the automatic reporting feature you can as well send reports directly from the platform. Schedule the reports in Measure and they will automatically arrive in your inbox according to your frequency preferences (daily, weekly, biweekly, monthly, quarterly).


Q: Can I add comments to the reports?

In the first release of Measure you can only rename your reports and modules. At the moment there is no possibility to add comments to the reports. However we will investigate the possibilities of adding this feature in the future releases of Measure. 


Q: I would like to include the info texts in my reports. How can I do that?

Especially when sending reports to parties outside your own org, it might be nice to have the info texts included to your reports. Enabling this is very easy. Just remember to open the i-icon before exporting your report.


Q: Can I use Labels in my reports to measure campaign performance across networks?

Yes, just use the Labels Quick Report.


Q: What is the maximum time range I can choose for my reports?

You can create reports with a date range up to two years.


Q: Will I be able to create reports where I compare the performance of two different date ranges?

In the first release of Measure, comparing two date ranges in one report is not enabled. However adding this feature is on our roadmap and it will be included to Measure in the future. Meanwhile you can easily clone your reports and quickly change the date range in one of them to be able to compare these two date ranges.


Q: Will the reports be accessible in White-label?

The exported reports won’t have any Falcon Social branding on them. However there’s no specific space in the reports reserved for company logos etc.