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Ads Insights

Measure the performance of your ads to understand and optimise how you connect with your audience.


Recognizing your need for detailed ad performance data, we have added extra metrics to our Ad Set view (Promotion widget -> click on the ad -> Insights tab). You can now base strategic decisions about targeting and budgeting on these metrics: Amount Spent, People Reached, Results (based on Campaign objective), and Results & Cost Per Result over time.

While Ad Set insights empower you to make strategic decisions about the right target, Ad Insights let them validate which content format works best for your audience. In order to meet advertisers’ needs and cover the entire cycle from planning, to promotion, to evaluation, we have enabled insights at Ad level. In the detailed view of each Ad, there is a new tab called “Insights” that shows: Results (based on Campaign objective), People Reached, Amount Spent and Results & Cost Per Result over time.

These improvements in Ads reporting will optimize advertisers’ workflows and allow them to take effective decisions about recycling Ad Sets, allocating budgets within existing Ads and adopting a different targeting strategy.

Read more about how to export Falcon Audiences to Custom Audiences and Lookalike Audiences here.


If you need any help with any of the new Falcon features, get in touch any time through our platform in-app chat.