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Connecting Facebook Ad Accounts.


Learn how to sync Falcon & your Facebook Ads Account to promote content.

You can now easily take control of your social media advertising budget by connecting your existing Facebook Ad Accounts and promote new or existing content directly within the Falcon platform.

 

STEP-BY-STEP: HOW TO CONNECT AN AD ACCOUNT.

Note, connecting can only be done by Administrators & Team Leaders who are also Admins of the Facebook Ad Account.

1. Within Settings, select Ad Accounts from the left-hand side

2. Select the Add & reconnect button

3. Grant Falcon permission to access your company Facebook page

4. Select the Ad Account to connect

5. Assign individual advertising roles (Analyst or Advertiser) to users in your organization

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USER ROLES

Only users who have access to at least one Facebook channel that has a connected ad account on Falcon, can be given an ad account role:

If no role is assigned, users can see whether or not there is a promotion added to a post in Falcon (in calendar, content by state & editor), but cannot see more information about the promotion or edit the promotion itself in any way.

Analyst users, in addition to seeing whether or not there is a promotion added to a post in Falcon (in calendar, content by state & editor), can also see the detailed information about the promotion. However, Analysts can not create or edit existing promotions in any way.

Advertiser users can do all - they can see whether or not there is a promotion added to a post in Falcon (in calendar, content by state & editor), see the detailed info about promotions and create/edit promotion on posts.

Ad Account roles only determine what you and your organization's users can or cannot do in relation to ads in Publish.

Ads user roles

Now you're ready to promote your Facebook content via the ad sets created by your advertising expert. Note, the user roles of Ad Accounts is independent from user roles in Falcon. For example, an Editor in Falcon can be assigned the role of Advertiser in an Ad Account.

 

PROMOTING CONTENT

When an Ad Account is added to Falcon, users with the Advertiser role will be able to promote existing or new Facebook and Instagram posts, adding to into your existing ad campaigns and ad sets. Read more about promoting Facebook content

For a glossary of ad-related terms, please see this article.