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Facebook Ad Account integration

Learn how to sync Falcon & your Facebook Ads Account to promote content.

 

You can now easily take control of your social media advertising budget by connecting your existing Facebook Ad Accounts and promote new or existing content directly within the Falcon platform.

 

STEP-BY-STEP: HOW TO CONNECT AN AD ACCOUNT.

Note, connecting can only be done by Administrators & Team Leaders who are also Admins of the Facebook Ad Account.

1. Within Settings, select Ad Accounts from the left-hand side

2. Select the Add & reconnect button

3. Grant Falcon permission to access your company Facebook page

4. Select the Ad Account to connect

5. Assign individual advertising roles (Analyst or Advertiser) to users in your organization

screen-shot-2016-10-13-at-10-59-34-1

 

USER ROLES

Only users who have access to at least one Facebook channel that has a connected ad account on Falcon, can be given an ad account role:

If no role is assigned, users can see whether or not there is a promotion added to a post in Falcon (in calendar, content by state & editor), but cannot see more information about the promotion or edit the promotion itself in any way.

Analyst users, in addition to seeing whether or not there is a promotion added to a post in Falcon (in calendar, content by state & editor), can also see the detailed information about the promotion. However, Analysts can not create or edit existing promotions in any way.

Advertiser users can do all – they can see whether or not there is a promotion added to a post in Falcon (in calendar, content by state & editor), see the detailed info about promotions and create/edit promotion on posts.

Ad Account roles only determine what you and your organization’s users can or cannot do in relation to ads in Publish.

Ads user roles

Now you’re ready to promote your Facebook content via the ad sets created by your advertising expert. Note, the user roles of Ad Accounts is independent from user roles in Falcon. For example, an Editor in Falcon can be assigned the role of Advertiser in an Ad Account.

 

PROMOTING CONTENT

When an Ad Account is added to Falcon, users with the Advertiser role will be able to promote existing or new Facebook posts, adding them in to your existing ad campaigns and ad sets. 

STEP-BY-STEP: HOW TO PROMOTE A NEW FACEBOOK POST

Note, only Facebook channels connected to Ad Accounts can be used for promoted posts and only users with the Advertiser user role can promote content.

1. From within Publish, select Create Post and choose your channel(s) to publish to

2. In the editor, create your post in the usual way adding text, imagery, videos or links

3. Navigate down and select Promote

4. Under the Promote dropdown, select the ad account to promote from, the campaign to assign the ad to, and the ad set. You can select multiple ad campaigns and ad sets. Each ad set’s status will be displayed. If promoting on Instagram, select the Instagram channel as well. If your campaign or ad set isn’t in the list, just use the text box to search.

1. Promotion component

5. Click Add to open the ad set options: here you can select the channel to promote to, the ad’s duration, the conversion tracking to use, and customize the ad name. You can also see currently selected ad accounts, ad campaigns and ad sets.

2. Promotion popup

6. To modify your ads individually, edit them one by one.

7. After reviewing the ad campaign details, click Save.

8. Once you are ready to publish your post, select Publish.

5. Promotion submitted success

Your ad will now be submitted to Facebook for review.

Note: an ad can be rejected if it conflicts with Facebook’s ad guidelines. Should an ad not be approved, you will be notified via email.

When an ad is running, you can pause the it within Falcon. Just open the post from the calendar view and select pause. To resume a paused ad, select Resume.

 

INSTAGRAM GUIDELINES

It is possible to create Instagram ads in Falcon. The process works exactly as above. You will first need to ensure your Facebook Ad Account consists of an Ad Set that contains Instagram as a placement. You also need an Instagram channel to be connected to your Facebook Ad Account. 

The two types of ad that can be created in Falcon are Link posts (where the link’s thumbnail serves as the image) and Video post.

To ensure an Instagram Link post succeeds, the link thumbnail image needs to meet the following criteria:

  • Image ratio: 1.9:1 to 1:1
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape)/600 x 600 pixels (square)
  • Caption: Text only, max. 300 characters

For optimal performance, we recommend:

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Your image may not include more than 20% text
  • Caption: Text only, 125 characters recommended

You can upload a custom thumbnail image, as required.

To ensure an Instagram Video post succeeds, it needs to meet the following criteria:

  • Caption length text: Text only, max. 300 characters
  • Video aspect ratio: 1.9:1 to 1:1
  • Length: 30 seconds max.
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape)/600 x 600 pixels (square)
  • File size: Up to 30 MB max.
  • Frames: 30 fps max.
  • Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

For optimal performance, we recommend:

  • Aspect ratio: 1:1
  • Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128 kbps+ preferred
  • Caption: Text only, 125 characters recommended

 

To ensure an Instagram Image post succeeds, it needs to meet the following criteria:

  • Image ratio: 1.9:1 to 1:1
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape)/600 x 600 pixels (square)
  • Caption: Text only, max. 300 characters

For optimal performance, we recommend:

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Your image may not include more than 20% text
  • Caption: Text only, 125 characters recommended

DARK POSTS

We have also made it possible for you to create dark posts, meaning your ad will not be seen on the timeline of your page and will not receive any organic distribution.

Simply use the Dark Post checkbox when using the Promote feature.

Screen Shot 2015-12-14 at 13.05.18

For a glossary of terms, please see this article.