With the Facebook pixel, you can:
- See what devices your customers are using before they convert.
- Optimize your ad targeting to ensure your ads are seen by people who are most likely to take an action, e.g. make a purchase.
- Create custom audiences based on actions people take on your website, e.g. added an item to wishlist or made a purchase.
- Build lookalike audiences based on your current audience segments to find more people similar to your best customers.
- Make your ads more relevant based on pages or products people have viewed on your website.
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