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Call-to-Action Buttons on Facebook posts.

Add a call-to-action to boost clicks on posts.

A call-to-action button on a Facebook post is a creative and engaging way to drive traffic to your website. Within Falcon, you can add the following call-to-action buttons to your Facebook posts:

  • Book Now
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Watch More
  • Send Message





  • In Publish, create a new Facebook post.
  • In the editor, add your text and link as usual.
  • Pick which type of call-to-action to be added.
  • Review how the post will look in the preview.
  • Schedule, publish or send your post for approval as usual.

Note, call-to-action buttons will also be shown on promoted posts on Facebook and Instagram.