How to add a call-to-action button to your Facebook post

A creative and engaging Facebook post can be a great way to drive traffic to your website. A call-to-action button can enhance your fans' experience by giving them even more incentive to click.

Within Falcon, you can add the following call-to-action buttons to your Facebook posts:

• Book Now
• Download
• Learn More
• Shop Now
• Sign Up
• Watch More

STEP-BY-STEP: ADD A CALL-TO-ACTION BUTTON

• Within Publish, create a new Facebook post
• In the editor, add your text and link as usual
• Pick which type of call-to-action to be added (from Book Now, Download, Learn More, Shop Now, Sign Up or Watch More)
• Review how the post will look in the preview
• Schedule, publish or send your post for approval as usual

Note, call-to-action buttons will also be shown on promoted posts on Facebook or Instagram.

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