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Add a call-to-action button to your Facebook post.

Add a call-to-action to boost clicks on posts.

A creative and engaging Facebook post can be a great way to drive traffic to your website. A call-to-action button can enhance your fans' experience by giving them even more incentive to click.

Within Falcon, you can add the following call-to-action buttons to your Facebook posts:

Book Now
Download
Learn More
Shop Now
Sign Up
Watch More

STEP-BY-STEP: ADD A CALL-TO-ACTION BUTTON

Within Publish, create a new Facebook post
In the editor, add your text and link as usual
Pick which type of call-to-action to be added (from Book Now, Download, Learn More, Shop Now, Sign Up or Watch More)
Review how the post will look in the preview
Schedule, publish or send your post for approval as usual

Note, call-to-action buttons will also be shown on promoted posts on Facebook or Instagram.

*Join Falcon Live — Our weekly sessions hosted by our Customer Success team to learn the key daily workflows on Falcon.