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Creating Instagram Ads.

Create, deliver and optimize the performance of your Instagram ads.

From sparking inspiration to driving action, get the business results and customers you care about on Instagram by running ads directly from Falcon. Instagram uses the same powerful advertising tools as Facebook. That way, you can set up, run and track campaigns the same way you do with Facebook ads. If you're new to advertising on Instagram or even Facebook, here's how to get started.



1. Go to the Settings section of a Facebook page you are an admin of
2. Select Instagram Adverts


3. Click on Add an existing account


4. Claim an existing Instagram account or create a new one


5. Once compete, go to Business Manager and claim a new Instagram Account in the Instagram account section


6. Input your username and password and select which Ad Account will be used to advertise on the Instagram account


7. Once confirmed, your Ad Account can advertise content on the Instagram account


8. Connect Ad Accounts with Instagram privileges under Channel Settings in Falcon to advertise directly from the platform


9. Now, when creating a new Ad, pick an Ad Set with Instagram placement, and you will be able to create Instagram Ads. If the Instagram placement is the only one chosen, you can create Ads specifically for Instagram.

You are able to create two types of Instagram ads in Falcon: Photo ads and Video ads. 


Image Size
The recommended image size for Instagram ads depend on which format you use:


  • Minimum Resolution (600 x 600 pixels)
  • Maximum Resolution (1936 x 1936 pixels)



  • Minimum Resolution (600 x 315 pixels)
  • Maximum Resolution (1936 x 1936 pixels)



  • Minimum Resolution (600 x 750 pixels)
  • Maximum Resolution (1936 x 1936 pixels)


Video Size
Your video's file size can be up to 4 GB max.

Caption Length: The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters.

Aspect Ratio: The aspect ratio for Instagram ads depend on the format.

  • Square - 1:1
  • Landscape - 1.91:1
  • Vertical - 4:5


Website URLs in Captions: As a best practice, we recommend you avoid using URLs in your Instagram ad's text. URLs will not be clickable from your ad's text field.


Promoting to Instagram without an Instagram account

You can advertise on Instagram even without an Instagram account. Instead, you can use what Facebook calls a 'Page Backed Instagram Account'. This is a dummy account that can be created when you promote a post to Instagram without having an account connected.

You cannot log into this account, so we always recommend to create an actual Instagram account instead.