STEP-BY-STEP: ACTIVATE NEWSFEED TARGETING ON FACEBOOK.
1. On your Facebook Page, click Edit Page.
2. Select Edit Settings.
3. Enable ‘Audience optimisation for posts’.
4. Click Save Changes.
STEP-BY-STEP: APPLYING NEWSFEED TARGETING IN FALCON.
1. Select Create New Post within Publish & select the Facebook page to publish to.
2. Open the Feed-targeting tab.
3. Choose a filter type via the drop down menu.
4. Select Add.
Hot tip: For more targeting options, including geo-targeting, have a look here.