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Targeting LinkedIn Posts.


Take advantage of tailoring your LinkedIn content to specific audiences.

LinkedIn offers a great way to connect with professionals who could help improve your business, whether it's identifying influencers, marketing your B2B solution or for attracting potential employees.

When publishing to LinkedIn through Falcon, you can feed-target your post based on one of the following attributes:

  • Geographic location
  • Language
  • Industry
  • Company size
  • Job function
  • Seniority

Targeting allows you to narrow your focus and speak to the people that will most likely connect with the content that you target.

STEP-BY-STEP: HOW TO TARGET A LINKEDIN POST

1. In Publish, create a new LinkedIn post

2. Draft your content, as usual

3. Under Targeting, select one of the targeting options

 

Screen Shot 2016-07-25 at 12.59.45

Once the LinkedIn post is published and indexed, targeting option used for this post will be applied.

Note: In order to post a targeted update, you’re required to have a minimum of 300 followers for each attribute you select. If you do not meet this requirement, set by LinkedIn, your post will fail.