How to target LinkedIn posts.
LinkedIn offers a great way to connect with professionals who could help improve your business, whether it’s identifying influencers, marketing your B2B solution or for attracting potential employees.
When publishing to LinkedIn through Falcon, you can feed-target your post based on one of the following variables:
- Geographic location
- Company size
- Job function
Targeting allows you to narrow your focus and speak to the people that will most likely connect with the content that you target.
STEP-BY-STEP: HOW TO TARGET A LINKEDIN POST
1. In Publish, create a new LinkedIn post
2. Draft your content, as usual
3. Under Targeting, select one of the targeting options
Once the LinkedIn post is published and indexed, targeting option used for this post will be applied.
Please note, LinkedIn requires you to have at least 100 followers who match the target segment when using any kind of feed targeting, otherwise your post will fail.
If you require further assistance, please reach out to us in-app, via firstname.lastname@example.org or review our FAQs.