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A shiny new LinkedIn badge | August

Keep up to date with what is new in the Falcon social media management platform.

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All customers, who have a LinkedIn ad account connected to Falcon, are now able to get a detailed overview of how their promoted posts have performed. We offer LinkedIn Ads Insights on three levels - Ad Account, Campaign, and Creative -  to assist customers in understanding what has worked and how to optimize for future advertising campaigns that will increase ROI. This feature serves as the cornerstone requirement for Falcon getting a direct integration with LinkedIn’s Marketing Analytics APIs.

You can read more about how to start monitoring your promoted posts on LinkedIn. 

In July, Facebook deprecated the ability for users to customize link appearances via Graph API  (i.e. headline, description, image) from all link sharing entry points on Facebook. Well, we are excited to bring back this feature to Falcon for both organic and dark posts. The re-introduction of this feature is a testament to our very close partnership with Facebook and their trust in the way we build our product. 

Platform

We’re proud to announce that Falcon.io is now a part of LinkedIn’s Marketing Partner program in the Marketing Analytics category. With our admittance to the Marketing Partner program, we are being recognized for building high-quality products that make tangible differences for our customers and add significant value to their LinkedIn marketing workflows. Find out more about the partnership and what it means for future feature releases around LinkedIn. 

We changed user roles and permissions so that only Administrators can create new users on the Falcon platform.  Previously, Team Leaders could add new users. With this change, Team Leaders can no longer add new users but can continue to connect and manage channels. Safeguarding this permission level ensures that Administrators have full control over who from their organization has access to the platform.

Remember that you can always check our latest feature releases in the “What’s new” section of the platform without ever leaving Falcon.

If you need any help with any of the new Falcon features, get in touch any time through our platform in-app chat.