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Instagram's all the buzz | June

The Release Log documents what’s new in the platform.


Last month we welcomed Instagram publishing flow to the Publish family, and this month we have another exciting addition - Instagram Stories! You can show off your brand's unique personality and day to day moments, and give irresistible offers to your followers with Instagram Stories. The publishing flow for Instagram Stories works similarly to publishing all other content to Instagram. The key in making the overall publishing flow efficient and seamless is our Hub mobile app. Currently available in iOS and coming soon to Android, the app gives Falcon users a full overview of all scheduled and published Instagram content.



You’ve seen them everywhere. In your Facebook feed, your recent tweets and right in the middle of many news articles. We are talking quizzes and now you can create your very own directly from Build. From a marketing point of view, quizzes are a great way to generate leads in a creative, fun, and engaging way. You can then turn these quiz leads into paying customers. It’s one of the smarter ways to net page views and interactions. With the new quiz block, you will be able to create landing pages that along with other already existing blocks can also contain a quiz. 



In addition, we made small but important UI/UX tweaks within Build. Now the project URL section is at the top of the page under the Settings tab. You no longer have to scroll all the way to the bottom of the page to find the URL. In addition, when a user clicks on or copies a URL, the link will now open or copy as http instead of https, thus users with custom domains no longer see the SSL issue.



Falcon's public API is now open to manage Publish posts scheduling to Facebook, Twitter, Instagram and LinkedIn from another system within your marketing tech stack! This API aims to provide workflow as a service so that your social media posts can be written once and used by all users across your organization. You define the publishing workflow that suits your marketing needs and we make sure that all your posts are live on your social networks when you want them to be. Here is a list of things you can do with the Publishing API

  • Create a post draft 
  • Assign a date to a draft 
  • Schedule a draft for publishing 
  • Un-schedule a draft 
  • Send a draft for approval 
  • Delete a draft 
  • Copy a draft 
  • Ask for the status of a draft 


Remember that you can always check our latest feature releases in the “What’s new” section of the platform without ever leaving Falcon.


If you need any help with any of the new Falcon features, get in touch any time through our platform in-app chat.