Driving Social for the Industry of Financial Services.

As consumers take to social media to find new products, get information and share feelings and insights, financial service providers need to join in and engage with consumers and stakeholders - or risk being left behind by more proactive competitors.

Ronja Gustavsson
Ronja Gustavsson
April 28, 2014 - 2 min. read

KEEP IN LINE WITH YOUR COMPLIANCE OBLIGATIONS

As a financial service, you want to communicate to your potential customers on social networks, but you can’t ignore your compliance obligations. To coordinate efforts across all departments, from sales and marketing to customer service and HR, you would want to keep track of who said what, and when, on behalf of your organization.

Our platform promotes social media governance – allowing you to manage multiple networks and channels across departments and locations. Implement audit trails and define permission levels, pinpoint user and team roles, and assign tasks, all within the platform, for complete and unified management.

TAP INTO VALUABLE DATA

Social media has outdated traditional modes of communication and offers new, useful tools to tap into valuable data and target consumer marketing. Data generated through social media allows financial companies to move away from the preferred strategy of mass marketing, by tailoring messages to specific consumer groups. With the Falcon Social platform, financial organizations get access to a full suite of monitoring, analytics and geo-targeting tools, accessing a new world of valuable data and targeted marketing activities.

TAKE CUSTOMER CARE TO A NEW LEVEL

Instead of picking up the phone to talk to customer support, more and more consumers use social media to contact financial service providers. Research shows that banks, building societies, and loan providers fail to embrace a unique opportunity to optimize their customer care effort by not incorporating social media to a full extent. Management tools in the Falcon Social platform, including corporate governance, user roles and team leaders, allow for speedy, personal responses to any inquiry – and the launch and control of customer service accounts.

FURTHER READING

 

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