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Greenpeace is a not-for-profit organization present in 40 countries. They have over 18,300 volunteers, and over 31 million subscribers to their social channels. Greenpeace is driving a people-powered movement, campaigning for “a peaceful, just and green future,” and they mean business.
As for many NGOs, social media has become a significant element of their campaign work. It helps them empower an active supporter base to share on their behalf, to extend the reach of their campaigns, and to accurately measure results.
One of Greenpeace’s main challenges is defining an effective social content strategy: one that will allow them reach a massive audience and inspire them to action, and help advance the organization’s overall mission. D0wnload the case study to find out how Greenpeace is doing it.
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