Audience aged 18-35
The History Channel Latin America has a clear focus: Making history relevant for their audiences throughout Brazil, the Caribbean, and all Spanish-speaking countries in Latin America. Their TV series and movies, which include programs such as Pawn Stars, Pickers, and The Profit, are aired in millions of homes, and they know their audience and social communities very well.
A&E Latin America’s social teams face a number of challenges when it comes to creating content that is engaging and on-brand. Their teams are spread across three countries: Brazil, Argentina and USA, which means that their social tone of voice needs to be well documented and closely adhered to in two languages, in order for content to stay on-brand.
Download the case study to find out how The History Channel aligns its social media objectives with business goals and drives engagement and traffic with its social presence.