FEIN is a German world-leading power tool manufacturer, and is inextricable from the industry; two smart employees actually invented the first electric hand drill in 1895. They sell B2B to dealers so operate in the B2B to B2C space and have over 30 vibrant social channels, packed full of customers seeking power tool advice and wholeheartedly endorsing the brand.
Sven Golob, Social Media Specialist, came on board with Falcon in January 2014, and late last year he worked with our Customer Strategy Team on developing a Social Media Strategy. We caught up with him to talk about how FEIN uses social media, and how the process of creating a social media strategy of action for the next three years. Read the case study here.