Originally designed as a way for analysts and scientists to share their findings, the Internet is a massive information resource. In fact, one of the biggest challenges web users face today is too much information, spread across too many sites.
Infographics are a great way to collect relevant facts and figures, and distill them into an attractive and easy-to-digest format. Taking a graphic approach also allows your designer to use those statistics to tell a story.
Why does the social media infographic matter?
Like the other content you use in your social media marketing campaigns, infographics fulfil a number of tasks. Done correctly, your graphic should:
- Generate engagement with followers and fans.
- Earn backlinks to your website.
- Improve your ranking with Google and other search engines.
- Grow your audience.
With this in mind, social media infographics are a key tool in reaching your campaign goals and generating a healthy return on your social media marketing budget.
How to use a social media infographic effectively
An effective social media graphic takes a lot of planning. Among the factors you need to address are:
#1 – Define the topic
Identifying your customers’ interests and challenges will help you define what needs to be included in your infographic to grab (and hold) their attention.
#2 – Build the infographic
Collect information that helps answer some of your prospects’ most basic issues. Then work with your designers to create a visual story that helps communicate those facts quickly.
#3 – Distribute the infographic
Posting the infographic on your company blog is only half the job. You also need to get it posted out onto your social media streams to increase visibility and to encourage other users to spread your graphic. Social media makes it incredibly easy for prospects to re-share your content, so don’t pass up the opportunity.
#4 – Track engagements
Once your infographic has been released into the wild, you need to carefully track its progress. How are people interacting with it? Are they asking questions that you need to address?
Just like any other aspect of your social media marketing, you must take every opportunity to interact with your prospects, drawing them into your sales funnel. You will also be able to assess what did and did not work, so you can apply those lessons to improving future campaigns.
The modern web is heavily reliant on visuals, helping to explain the popularity of graphics-driven networks like Pinterest, Instagram and YouTube. And a well-designed social media infographic will help you tap into this trend.