Cision and Falcon.io to add Best-in-Class Social Listening Capabilities with Acquisition of Brandwatch.

Brandwatch is joining the Falcon.io and Cision family! Brandwatch is a global leader in AI-powered, deep social listening and builds the industry category of digital consumer intelligence.
Ulrik Bo Larsen
March 2, 2021 - 3 min. read

I’m thrilled to announce that Cision, our parent company and a leader in news distribution and media monitoring, has acquired Brandwatch, a global leader in deep, AI-powered social listening and digital consumer intelligence.

This is big news for Falcon.io’s customers as well. Brandwatch works with thousands of the world’s most admired brands, using the latest in artificial intelligence (AI) and machine learning to bring structure and meaning to the billions of people’s voices using social media.

I believe I speak for everyone at Falcon.io when I say that that we’re thrilled with the promise and potential as we grow our collaboration with Brandwatch over the coming months. The company’s AI-powered deep social listening and content marketing analytics products help over 2,000 of the world’s most admired brands and agencies make insightful, data-driven decisions.

Together, Cision and Brandwatch offer a compelling combination, and — coupled with Falcon.io’s social media management platform — we are well poised to provide brands with consumer and media intelligence to devise more effective customer engagement strategies from marketing and PR to research and product development.

Falcon.io extends a warm welcome to the brands that Brandwatch has been serving for years, such as Nestlé, Delta, Unilever, Sky, Havas, Monster, and many more.

See the press release here.

The world of social marketing is changing.

Social media and other digital channels give us instant access to customers at scale and ample opportunity to make meaningful connections. Leading companies are using intel from these channels to build more compelling strategies for social media, marketing, PR, and everything in between because they know one very genuine truth: customers want authentic experiences— and they want it now.

Social media and other digital channels are driving consumer trends and changing the way brands connect with consumers. At the same time, they are serving as an essential source of business intelligence.

And this is where the Cision + Falcon.io + Brandwatch integration starts to get really interesting.

By welcoming Brandwatch into the family, we will be able to provide the most comprehensive social media management and digital consumer intelligence tool to help you create smarter, customer-led marketing programs.

https://www.cision.com/about/news/2021-press-releases/cision-brings-pr-social-media-management-and-digital-consumer-intelligence-together-with-category-defining-acquisition-of-brandwatch-301236443/

Whether you are launching social campaigns, developing brand and product messaging, or executing on a million other priorities, you will have real-time insights and long-term analysis to guide you.

What does this mean for our customers?

Over the past three years, we have developed our core offering within Publish, Engage, Measure, Listen, and Audience. We’ve also added Advertise and Benchmark functionality as completely new offerings to extend the scope and further support your social media strategy.

Now, by enhancing our Listen capabilities with Brandwatch’s best-in-class digital consumer intelligence module, we effectively become the most complete social media solution on the market.

As a Falcon.io customer, you can start to look forward to:

  • Accessing rich media and digital consumer intelligence to inform your marketing efforts.
  • Exploring upcoming trends and stories by means of powerful AI and machine learning.
  • Identifying the right influencers to collaborate with to amplify your reach.
  • A wide-ranging team of experts with the combined innovation power of two industry leaders.
  • A complete overview of data as opposed to using disparate systems that don’t integrate.

What’s next

We have an optimistic timeline to fully capitalize on this cooperation, at which point we will start bringing the tremendous benefits of new product features to our customers. This is a transformative event for both Cision and Falcon.io, and we will continue to share information every step of the way.

Welcome on board, Brandwatch.