What You Can Learn From The Evolution of Falcon's Design.

How do you develop your design to suit adapting customer needs? Here's our Design team to explain how Falcon.io does it.

Joe Ryan
Joe Ryan
November 3, 2016 - 2 min. read

One of the key features that consistently makes Falcon stand out is our platform’s beautifully Danish-designed user interface.

“I have searched various social media management tools and I haven’t seen another all-rounder like Falcon. It’s also a pleasure to use the platform, which really helps when you are using software on a daily basis.”

Tobias Hoeflich, Online Marketing Manager, Stabilo

This article will provide an insight into what makes our design so unique as well as taking you on a brief history lesson of the evolution of the Falcon platform. You’ll also learn a few tips and tricks to take back to your own design team along the way.

So, like most good stories, let’s start at the beginning
Falcon.io first took flight as a social media management platform back in 2010, designed purely to assist social media managers with the tasks associated with administering company Facebook pages.

Those who remember how Facebook looked back then will likely spot the design principles we applied to the early incarnations of the Falcon platform.


But, as more and more networks came to the attention of social media managers, we took a new approach to presenting the product. “As all networks evolve we continuously evaluate all of them and translate that into patterns that help to balance the familiar with a unique Falcon identity,” explains Karsten Mikaelsen, our Director of Design.

With the first major re-design, gone were the Facebook style popup windows and in came the warm gray color scheme for the first time. Then along came another update…

“Looking at the digital landscape back in 2014, it no longer made sense for parts of our platform to be built in Flash,” says Jaap Gerritsen, one of Falcon.io’s Senior Product Designers.

“Our customers use a wide range of browsers and operating systems, so the decision to migrate to HTML5 was a no brainer. And, while we were rewriting the code, it made sense to rethink the overall product design.”


So, with the switch to HTML5 in place and the Falcon feel cemented, more opportunities for optimizing our users’ experience of working with the platform came to the fore.  

Introducing a new, reactive, structured way to navigate Falcon:


“Based on input from our customer base we then decided that the order in which Falcon’s products appear in the navigation bar could be adapted,” says Karsten, adding:

“With the latest version of the navigation menu, Publish and Engage were placed in the first positions as they are the easiest to grasp for new users. Publish and Engage represent, and build on, concepts and functionality familiar to anyone who has worked natively with networks and channels.”

Want to try it out for yourself? Click here to request a demo today.

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