By Joe Bertino

May 14th, 2014

From the start of Q4 to the end of Q1 we introduced 160 new customers to the Falcon platform. This is the type of hockey stick growth we’re after, but we think we can do even better on a bigger stage. We are not setting up in New York to feast on cronuts. We have bigger goals in mind and we’re excited to share a few reasons why we believe in following our momentum.

New York

Although we’ll always call Copenhagen home, we’re dedicating more attention to North America, and we think New York is just the place to start. You can find us in Tribeca, just off a quaint intersection — Broadway and Canal.


Welcome to 401 Broadway. Stop by for a demo, or some smørrebrød.

What’s most compelling about having a full-time team — sales at the moment —  in the States is the opportunity to work with the most prolific brands and publishers in the world. We feel this is the best way to attract new business while aligning with the right technology vendors to boost our partnership program; we want to make every effort to invest in our platform and in the success of our customers.

Cool vendor

We were recently named in the “Cool Vendors in Social Marketing 2014” report by Gartner, Inc* (read more about it on our blog or in our press release). Recognition from them is important to us; it provides a well-respected 3rd party perspective and confirms the stickiness of our messaging.

If we can continue to demonstrate growth to analysts, especially across core areas like “innovation, impact, and intrigue,” then we are headed in the right direction.

Premium services

We are constantly looking for ways to collaborate with our customers to develop remarkable brand experiences. We did it by building a social media dashboard with Carlsberg, and we’re not done yet. We’ve recently hired seasoned social media strategist, and early-stage Falconeer, Helle Tyllesen, to spearhead our Premium Services — a strategic approach to social media. But you’ll need to visit our blog in the near future to learn more about what we’re offering, and how to get it.

Unified experiences

We believe in our vision for a more unified workplace. As we continue to rollout product updates — first social listening, then social media analytics, and soon engagement (moderation) — we remain focused on delivering the needs and wants of our customers; even the smaller, incremental changes are a part of the bigger picture.

"The full stack approach lets you bypass industry incumbents, completely control the customer experience, and capture a greater portion of the economic benefits you provide."

Moving forward, we hope to convince our newest customers about why our products, wrapped neatly in our unified platform, can provide the open and efficient communication they’ve been searching for.



Photo credit: Anthony Quintano

*Gartner “Cool Vendors in Social Marketing, 2014 ” by Julie Hopkins and Jennifer Polk, 28 April 2014.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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