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17 of The Best Coronavirus-Related Social Media Posts to Inspire You.

Here's how brands are reacting to coronavirus on social media.
Veena Ramakrishnan
March 18, 2020 - 6 min. read

Before you start reading this article, here’s a gentle reminder to go wash your hands.

Go on. I’ll see you back in 40 seconds.

Great.

Now that that’s out of the way, you’d be interested to know what different brands have been up to on social during this global coronavirus outbreak.

Here’s what’s what

The world has come to a grounding halt as the novel coronavirus (COVID-19) continues to spread. Anxiety and apprehension are spreading at an equally alarming rate leaving people on the edge.

Meanwhile, hundreds of medical institutions, public enterprises, NGOs, and various other authorities are on the ground fighting to contain the virus.

Businesses across the globe are also ramping up to contain the spread of COVID-19 by taking part in awareness campaigns, donating to research, sharing tips and advice on COVID-19, among other things.

How are brands reacting to COVID-19?

A lot of brands have been cautious enough to not use this crisis as an opportunity to make a marketing ploy. Instead, they have come together to spread awareness and do what they can to combat the virus.

Here’s a list of top brand posts that have fared well on social for their engaging content around COVID-19. Have a look.

1. Dolce and Gabbana

Dolce & Gabbana have donated to a study conducted by Humanitas University.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Coronavirus: Dolce&Gabbana and Humanitas together for research.

A post shared by Dolce&Gabbana (@dolcegabbana) on

2. Changi Airport

Changi Airport’s post about how they’re ensuring the safety of travelers and their own employees.

3. Alipay

As small businesses are impacted most by the outbreak, Alipay came up with this campaign to support them.

4. Krungthai Care

This insurance brand’s post offering insurance plans for coronavirus-affected patients.

5. Pegasus Airlines Turkey

Pegasus Airlines Turkey’s tweet about disinfecting their flights.

6. Vodafone Espana

This one is quite important!

7. Dutch Lady Vietnam

Dutch Lady Vietnam collaborated with the Vietnamese Women’s Association Center to support people in the quarantined area.

 

8. Razer

Razer created a poster, the sales of which goes into the fight against COVID-19.

9. New York Time Travel

NY Times Travel answered FAQs about the outbreak.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

We asked for your questions about the #coronavirus and travel, and they flooded in. Find full answers to all the above questions and more at the link in bio. 👩🏽‍⚕️⠀ ⠀ Many of your questions fit these 3 concerns: ⠀ 1) Is it safe to travel to “X” location?⠀ 2) How do I protect myself from financial losses?⠀ 3) How can I avoid the virus while traveling?⠀ ⠀ If your destination has few or no cases of the coronavirus “there’s no question you should continue on your trip,” said Dr. Bernard Camins, medical director for infection prevention at the Mount Sinai Health System. ⠀ ⠀ If you’re traveling closer to the heart of the outbreak, the answer is more difficult. ⠀ ⠀ “The golden rule for travel right now should be this: If you’re the one who is sick, stay home, do not travel, wear a mask, even for the flu,” said Dr. Camins.⠀ ⠀ Link in bio for answers to all the above questions and more. ⠀

A post shared by New York Times Travel (@nytimestravel) on

10. Dettol

You probably have hundreds of bottles stocked up already but spare a minute to watch Dettol’s public service message for novel coronavirus.

11. KLM

In this video, KLM explains the measures it has taken to minimize the risk of coronavirus.

12. Savlon India

Savlon India takes a step in the right direction by conducting a Q&A about COVID-19.

 

13. 3M Worker Health and Safety

3M’s post on increasing its production at its manufacturing facilities around the world to meet the demand of respirators and supplies.

14. AliExpress

The Alibaba Group launched a business to business sourcing platform to help speed up the distribution of medical supplies directly to areas that need them the most.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Alibaba Group is working hard to support efforts to control the Coronavirus in China. Our recent launch of a global business-to-business sourcing platform is helping to speed the distribution of medical supplies directly to areas that need them the most. Our system fast-tracks deliveries to hospitals, prioritising by urgency for maximum effectiveness. “This is our pledge: No matter where your goods are, we will deliver them to frontline medical personnel in the fastest and safest ways,” – Alibaba Group. We are proud to play our part in this initiative and thank our customers around the world for their support. 🌏 Find out more about our initiative at www.bit.ly/Global-Sourcing-Platform

A post shared by AliExpress (@aliexpress) on

15. Lifebuoy

A selfless public service message on COVID-19 from Lifebuoy.

16. UC Davis Health

In this video, UC Davis Health explains what people should know about Coronavirus.

17. Mercadona

Mercadona, a Spanish retail chain, spoke about service at their stores. (The rolls of toilet paper in the image below is a sight for sore eyes!)

Final thoughts

It’s important to note that by no means was this an article to appreciate brands for doing their part in combating the virus nor directing people to follow a certain strategy to win brownie points with their audience. This is to simply show you how brands have been reacting to the outbreak.

And it’s not just brands that are doing their part, watch this video to see how people are helping one and other during these tough times.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

People vs pandemic. #coronavirus #covid10 #pandemic #disease #health

A post shared by World Economic Forum (@worldeconomicforum) on

I’m sure that left a smile on your face.

Now, go wash your hands again!

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