Before you start reading this article, here’s a gentle reminder to go wash your hands.
Go on. I’ll see you back in 40 seconds.
Great.
Now that that’s out of the way, you’d be interested to know what different brands have been up to on social during this global coronavirus outbreak.
Here’s what’s what
The world has come to a grounding halt as the novel coronavirus (COVID-19) continues to spread. Anxiety and apprehension are spreading at an equally alarming rate leaving people on the edge.
Meanwhile, hundreds of medical institutions, public enterprises, NGOs, and various other authorities are on the ground fighting to contain the virus.
Businesses across the globe are also ramping up to contain the spread of COVID-19 by taking part in awareness campaigns, donating to research, sharing tips and advice on COVID-19, among other things.
How are brands reacting to COVID-19?
A lot of brands have been cautious enough to not use this crisis as an opportunity to make a marketing ploy. Instead, they have come together to spread awareness and do what they can to combat the virus.
Here’s a list of top brand posts that have fared well on social for their engaging content around COVID-19. Have a look.
1. Dolce and Gabbana
Dolce & Gabbana have donated to a study conducted by Humanitas University.
2. Changi Airport
Changi Airport’s post about how they’re ensuring the safety of travelers and their own employees.
3. Alipay
As small businesses are impacted most by the outbreak, Alipay came up with this campaign to support them.
4. Krungthai Care
This insurance brand’s post offering insurance plans for coronavirus-affected patients.
5. Pegasus Airlines Turkey
Pegasus Airlines Turkey’s tweet about disinfecting their flights.
Koronavirüs önlemleri kapsamında, filomuzdaki tüm uçaklarda, sıklığı artırılarak,uluslararası standartlar ve uçak üreticilerinin talimatları göz önünde bulundurularak dezenfeksiyon işlemi uyguluyoruz. Ekiplerimizin ve misafirlerimizin güvenliği en büyük önceliğimiz #COVID19 pic.twitter.com/UOlDpc6YGZ
— Pegasus Hava Yolları (@ucurbenipegasus) March 11, 2020
6. Vodafone Espana
This one is quite important!
Seguro que te lo estás preguntando: “Si me tengo que lavar las manos… ¿Qué hago con el móvil?”
Exactamente lo mismo.
Así debemos desinfectar nuestros teléfonos frente al #Covid_19 pic.twitter.com/sCx7cRBy91
— Vodafone España (@vodafone_es) March 13, 2020
7. Dutch Lady Vietnam
Dutch Lady Vietnam collaborated with the Vietnamese Women’s Association Center to support people in the quarantined area.
8. Razer
Razer created a poster, the sales of which goes into the fight against COVID-19.
9. New York Time Travel
NY Times Travel answered FAQs about the outbreak.
10. Dettol
You probably have hundreds of bottles stocked up already but spare a minute to watch Dettol’s public service message for novel coronavirus.
11. KLM
In this video, KLM explains the measures it has taken to minimize the risk of coronavirus.
12. Savlon India
Savlon India takes a step in the right direction by conducting a Q&A about COVID-19.
13. 3M Worker Health and Safety
3M’s post on increasing its production at its manufacturing facilities around the world to meet the demand of respirators and supplies.
14. AliExpress
The Alibaba Group launched a business to business sourcing platform to help speed up the distribution of medical supplies directly to areas that need them the most.
15. Lifebuoy
A selfless public service message on COVID-19 from Lifebuoy.
16. UC Davis Health
In this video, UC Davis Health explains what people should know about Coronavirus.
17. Mercadona
Mercadona, a Spanish retail chain, spoke about service at their stores. (The rolls of toilet paper in the image below is a sight for sore eyes!)
¡Buenos días! Un día más… así amanecen nuestras tiendas🙂Seguimos dando un servicio eficiente gracias a todas y cada una de las personas y proveedores que forman el equipo #Mercadona💚 Esto pasará, racionalicemos el miedo #Covid_19 pic.twitter.com/0l232I74me
— Mercadona (@Mercadona) March 13, 2020
Final thoughts
It’s important to note that by no means was this an article to appreciate brands for doing their part in combating the virus nor directing people to follow a certain strategy to win brownie points with their audience. This is to simply show you how brands have been reacting to the outbreak.
And it’s not just brands that are doing their part, watch this video to see how people are helping one and other during these tough times.
I’m sure that left a smile on your face.
Now, go wash your hands again!