5 Social Media News Stories You Need to Read This Week.

Quick bites of social media goodness.
Roza Tsvetkova
May 31, 2021 - 73 min. read

Social media is constantly being updated—so you should be, too. Here are 5 of the top social media news stories from these weeks that you don’t want to miss. Latest update: June 14th

1. Instagram shares insights on how their algorithms work. 

Instagram is determined to do a better job explaining how their app actually works and clear up possible misconceptions.  

“Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to do that.” 

~ Instagram 

Instagram is using a number of parameters to form their algorithms. Here are the main ones across the Feed and Stories: 

  • The post’s popularity and information 

    Instagram is looking into the post engagement, the time it was posted, its format, and location. 

  • The profile’s activity and relevance 

    This helps identify how interesting this profile is for the audience. It includes signals like how many times people have interacted with that profile in the past few weeks. 

  • The user’s behavior 

    Instagram is trying to understand what the user’s interests are and match those with the relevant content. 

  • The history of interacting with other users. 

    The social network wants to determine how much the user cares in general in seeing posts from a particular person/brand. One of the main signals is how often you comment on each other’s posts. 

“In Feed, the five interactions we look at most closely are how likely you are to spend a few seconds on a post, comment on it, like it, save it, and tap on the profile photo. The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post.” 


2. New report for AR and VR on Facebook.  

 Facebook published a report on their vision to integrate AR and VR on the social network. According to the publication, 75% of all businesses are expected to utilize those technologies in the next two years, while global spending is set to rise 6x. 

User adoption is also on the rise since people turn more to eCommerce and online shopping. AR and VR technology can enable immersive user experiences and close the online and in-store shopping gap. 

“AR and VR could revolutionize how people engage with brands- and how brands engage with people. Imagine being able to meet one-on-one with famous clothing designers, seeing how lipstick bonds to lips by becoming part of the chemical makeup of the product or having a home reimagined by a brilliant creative director.” 

~ Facebook 

3. Twitter launches new tools on a paid subscription model. 

 Do you want to upgrade your Twitter game? Twitter introduces Twitter Blue – a paid subscription to offer you a range of additional tweet features and tools.  
 Here’s a sneak peek on the new opportunities your brand would have: 

  • Undo tweets within the first 30 seconds of posting. 
  • Categorize saved tweets and bookmark them in folders. 
  • Reader Mode to help you view a content thread in a single stream. 
  • Color themes to brighten your UX display. 
  • Custom app icon on your device.  
  • Dedicated customer support.  

Are you ready to try the new Twitter Blue? 

4. TikTok keeps the top position on the monthly app download chart.

 Despite all the safety challenges and the rise of alternative tools, TikTok remains the most downloaded app with more than 80 million installs by May 2021.  

 “TikTok was the most downloaded non-gaming app worldwide for May 2021 with more than 80 million installs. The countries with the largest number of TikTok installs were from Brazil at 16%, followed by Douyin in China at 12%.” 

~Sensor Tower 

Facebook, Instagram and WhatsApp are the next ones in the list of most downloadable non-gaming apps. 

5. Let’s prepare for the holiday shopping with Snapchat’s new resource hub.  

 Snapchat wants to inspire you to start preparing for the holiday shopping rush already now. They’ve created a great holiday resource hub to boost your brand campaigns and help you prepare.  

Grab a coffee and start your holiday planning now! 

Are you looking for more social media updates? Scroll on to read the latest industry updates!

1. Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts.

We’ve been waiting for this one, right? Finally, we can see our business insights from Instagram Reels and Live Broadcasts. Thank you, Instagram!

Total Plays, Accounts Reached, Likes, Comments, Saves, and Shares will be available to monitor on Reels. And for Live Broadcasts, users will have access to data on Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. There are also some upgrades when it comes to Reach in Account Insights.

Game on for your social media strategy!

2. LinkedIn enables businesses with new ads and event tools.

It’s time to boost your LinkedIn presence! The social network makes it easy to advertise your day-to-day posts and reach a wider audience with just one click. This new feature is quite similar to the Facebook one, which helps you boost top-performing posts. On top of this, now you can promote your events better with Event Ads and Analytics.

3. Instagram Introduces ‘Drops’ Product To Help Boost eCommerce.

Shop ‘till you drop, they say! Well, Instagram will start teasing us all with great eCommerce opportunities with their new product showcase option called ‘Drops’.

It will be on the top of the Shop tab and help brands create a buzz about their upcoming products. It promises exclusivity and increased demand since most items will be in limited supplies for a short period of time.

It’s time to discover, browse and shop. Will your brand try this new feature?

4. Pinterest shows new ways to match people’s interests with brands’ offerings.

It’s time to surprise your community with creative ideas matching their interests. And Pinterest will inspire you to do this!

As Pinterest CMO Andrea Mallard explains:

“We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it. As we think about how the next generation is manifesting every facet of their lives, this campaign emboldens them to do things that actually bring them joy.”

5. Live shopping is the next eCommerce surprise from Facebook.

It’s time for shopping again! Now, live on Facebook with the launch of live-stream shopping events. They will showcase the latest trends and items in real-time and let users ask how they fit, select their size and buy.

Every Friday until July 16, we can enjoy Live Shopping Fridays, where beauty and fashion brands will showcase products, tips, demos and more.

Users will be able to tune in to Facebook’s Live Shopping streams on each brand’s Facebook Page or by visiting the Shop tab.

So grab the popcorn and your credit card out and let’s tune in!



1. New caption opportunities for your Instagram stories. 

Welcome the new caption stickers on Instagram stories! After months of testing, Instagram now provides auto-captions for videos on stories. Social media friends, stay alert as auto-captions won’t be 100% accurate, so you need to check those. The good news is that you can edit the text, color, position, and font to suit your brand.  Instagram has released this new feature in many countries, but if yours is not among those yet – keep calm; it’s coming soon. Oh, and did we mention that the sound-off feature will also be available in Reels soon!   


2. TikTok advances with eCommerce testing. 

TikTok is preparing some surprises for you! They’ve been testing eCommerce features that will create a win-win experience to monetize your business. Among the in-stream shopping tools are:  Combining product catalog listings and branded videos in ‘Collection Ads’.  Retargeting users with relevant products via ‘Dynamic Product Ads’.  Customizing sales and promo alerts in the feed ads via “Promo Tiles’.  Enabling creators to promote products in their videos thanks to ‘Showcase Tiles’, etc.  Would you try those cool features? Stay tuned… 


3. LinkedIn inspires brands on Effective Ad Targeting.   

Whether you are a B2B or B2C brand, you need to check out these stats from LinkedIn. They’ve created an infographic to guide you through the targeting opportunities on the social platform. You can choose criteria like Company and Industry, Job Function and Seniority, Work Experience and Interests, etc. LinkedIn also shares that the ideal audience size for your ad campaigns is between 60,000 and 400,000. Let’s try it out! 


4. Clubhouse Finally Launches Android Version.   

It’s finally here! Clubhouse has launched an Android version. Be patient, it’s still in beta, but it’s knocking on your door. As explained by Clubhouse:  “We will begin gradually, with the U.S. today, followed by other English-speaking countries and then the rest of the world. Our plan over the next few weeks is to collect feedback from the community, fix any issues we see, and work to add a few final features like payments and club creation before rolling it out more broadly.”  There will be some limitations during the launch, such as the lack of options to follow topics, inability to create or manage clubs, or updating username in-app.   Grab the popcorn! It’s an exciting time to watch what is coming up next with Twitter, Facebook and Instagram all adding Clubhouse-like audio social options. 

5. Facebook Adds New Messaging Features.   

It’s time for new Messenger candies! Now, you can add a special theme and background to your Facebook chats and freshen up your experience.   On Instagram Direct, you have read receipts that show you whether the person has seen the message. You can also reply to DMs with photos or videos. How cool is that?  To keep your chats organized, Messenger is now giving you the option to swipe to archive.   Finally, there is a new tap-to-record audio feature to give you a hands-free experience. It is also coming up soon in Instagram DMs. 

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. Twitters tests new ‘Super Follow’ and tipping options in the app.

Some of us might be familiar with Super Like (from Tinder, lol, but what does this new ‘Super follow’ button on Twitter mean? Well, my young padawan, Super Follow is how creators on the platform will monetize their presence by providing exclusive content to users who Super follow their profile. The ‘Super Followers’ will then receive a list of perks like supporter badge, access to exclusive content, deals and discounts, among other things, after signing up to tip their creators at $4.99/ month. Why is Twitter introducing these features, you ask? Well, to me, it sounds like an innovative way for Twitter to get their top creators to tweet more often and build reliance on the app by providing these monitory toolkits and incentives. Genius move, Twitter!

2. Twitter tests ‘Professional Profiles’ for brands and creators.

Yes, more Twitter news! It looks like brand and creator profiles on the bird app are about to get a makeover with new business features and tools. In Twitter’s own words, “Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.” The new profile display will include the business category, an about section, and a new business badge type, among other things. Can’t wait to try the new look on our own Twitter handle! 😍

3. LinkedIn adds new tools to help users create inclusive and expressive profiles.

LinkedIn just dropped a whole lot of features that every professional should love experimenting with. First on the list is a ‘Cover Story’ feature that enables users to record a short introductory video of themselves. Or, in the case of businesses, an introductory video about their product or service. Profiles with these Cover Stories will now be highlighted in an orange ring that people can click to watch the video. LinkedIn also released a ‘Creator Mode’ feature “to help creators give their take on what’s happening in the news or share insights into a specific industry.” As explained by LinkedIn, “With creator mode, you can add hashtags to indicate what topics you post about the most — for example, #design or #mentorship. It will move your Featured and Activity sections to the top of your Profile to more prominently display your content, and change the “Connect” button to “Follow,” to help you engage your community and build a following.” We can’t wait to try these out! 💘

4. New insights from TikTok on how users are engaging around Mother’s Day conversations.

Guess what? According to TikTok, one in four TikTok users is a mother! Now, that’s not what I expected the TikTok demographic to look like these days. Then again, in the earlier news segment, we talked about how more and more older users are engaging on TikTok. Plus, there are more female users than male ones who use the app, so it all kind of makes sense? With Mother’s Day just around the corner, marketers could make use of these TikTok insights. According to those, most moms want a vacation as a gift for Mother’s Day. We hear you, moms! Marketers should also take note that TikTok moms are “more likely to see your content through a phone screen, and they often discover brands through social media.” For more insights, click here to read the report.

5. Instagram announces news tools to protect users from abusive DMs.

Instagram once again takes extra measures to provide a safe and positive environment to their users. This week, they announced new features to protect users from abusive DMs and hate speech. As explained by Instagram, “We’ve worked with leading anti-discrimination and anti-bullying organizations to develop a predefined list of offensive terms that will be filtered from DM requests when the feature is turned on. All DM requests that contain these offensive words, phrases, or emojis will be automatically filtered into a separate hidden requests folder.” We’re so looking forward to this one!

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. New insights from TikTok on how older users engage on the platform.

The last place you’d expect your grandparents or aunts and uncles to share videos of them lip-synching to uptown funk would be on TikTok, right? Well, that’s where we are wrong. According to TikTok’s recent findings, an increasing number of older users come to TikTok every single day to share their videos. In the words of TikTok, “Every day, millions of parents, teens, grandparents and in-betweens come to TikTok to share snippets of their day-to-day life. Here’s what’s unique: often, the whole family participates together – even teens don’t shy away. It used to be a challenge getting everyone to sit still for a photo; now we see perfectly choreographed dance routines from the whole family, including grandma.” I wonder what it would take to get my grandma on TikTok…oh wait; TikTok is banned in India! 😊

2. LinkedIn adds new job title options to help professionals explain career gaps.

Well, not all of us can use ‘vibing’ as an excuse to explain our career gaps to job recruiters, can we? Some of us would have had family responsibilities or kids along the way to take a break from our career lives. Previously, there was no means to explain such situations on LinkedIn. But thanks to the platform’s latest development, there are now ways to explain your career gaps. As explained by LinkedIn, “To make it easier for moms, and all parents, we’re making some important changes to the Profile. We introduced new job titles, including “stay-at-home mom,” “stay-at-home dad” and “stay-at-home parent” to allow full-time parents and caretakers to more accurately display their roles.” Love this!

3. Facebook’s latest project is a video speed dating app called ‘Sparked’.

Well, well, well. Would you look at that? Facebook’s NPE (New Product Experimentation) team is working on a new video speed dating app that doesn’t involve any swiping to find your potential matches. What you would get to do instead is to go on a series of 4-minute video dates to assess the quality of your dates and check for suitability before proceeding further. If all goes well, you can follow that up with a 10-minute video date and then proceed to exchange contact information. Interesting. Considering that I haven’t had any luck with Tinder or Bumble, I really hope this app sparks my dating life. 🙃

4. LinkedIn launches a new ads guide.

As marketers, we could always use some additional help from social media platforms to help plan and launch successful campaigns. And with social media ads, it’s always best to use the right tools and resources before going head-on. That’s why LinkedIn has launched a new Ads guide to help marketers find the right ad format and specifications that fit their needs. As explained by LinkedIn, “Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn ad specs, formatting recommendations, and general information. You’ll find all the pertinent details around four different categories of LinkedIn Ads: Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text and Dynamic Ads, as well as the various ad formats available within each.” Click here to get your own copy of the new LinkedIn ads guide.

5. Pinterest announces the launch of their new content policy and funding program.

To keep Pinterest a positive and inspiring place, the platform released a new content policy called ‘Creator Code’ that enforces creators to accept the new guidelines before posting content. In addition to that, Pinterest is also launching its first-ever ‘Creator Fund’ to elevate creators from underrepresented communities through financial and educational support. As explained by Pinterest, “The program, currently only available in the United States, was started because we saw a need to uplift Creators and communities that have been disproportionately underrepresented on the platform. For the first cohort, we partnered with Creators from diverse backgrounds, from the worlds of fashion, photography, food, and travel. They went through training, creative strategy consulting, and received a budget for content creation and ad credits.” Way to go, Pinterest!

Scroll on to read more social media news from this month!

1. Twitter looks to release their own take on Social Commerce features.

Well, well, well. Looks like another social media network succumbed to making things shoppable on their feed! News around the block is that Twitter is experimenting with social commerce features to allows users to shop in-app without leaving the platform. While Twitter might be late to the party of bringing shoppable features to their platform, it still presents great opportunities for brands looking to boost their sales on Twitter. Watch out for a ‘Shop Now’ CTA on Twitter real soon, people!

2. Instagram tests ‘Remix’ option on Reels.

Get ready to spice up your Reels with the new ‘Remix’ option on Instagram! The Remix tool will enable users to create reaction clips to popular Reels, with the original and the reaction video playing side by side. And the best part? Creators can now take some time off from creating their own original content and just participate in viral trends and memes by making these reaction clips. Currently, this feature is being tested on only a small percentage of users. No word on the broader rollout of the feature yet. We’re waiting Instagram!

3. Twitter works on an ‘Undo’ option for sent tweets.

While you may never get that pesky edit button to correct those annoying typos on your Tweets, Twitter has confirmed that they are working on an ‘undo’ option for sent Tweets. Twitter CEO Jack Dorsey’s answer to the contentious edit button on the platform has always been the same — treat Tweets the same way you would treat text messages. Once they’re out, you can’t take them back. An ‘undo’ option with just a five-second window to undo your tweets might not precisely be what users wanted, but hey, at least it’s something, right?

4. Make way for Instagram Story drafts!

Aaaaah, I love what Instagram has been up to these days! How many times have we found ourselves wanting to finish what we started? BTW, I’m only referring to Stories 👀. For social media managers and anyone who uses the Stories functionality on Instagram, you can now save your Stories as drafts and post them when the time fits. How cool is that?

5. Snapchat shares insights on how Snapchatters plan to celebrate the upcoming holidays.

With festivities like Easter, Ramadan, and Passover around the corner, marketers could use all the help they could get to engage their users ahead of these festivities. Besides, the pandemic is still very much present, and that means marketers need to be prepared with the knowledge of how consumers are looking to observe the holidays this year. That’s why Snapchat shared some new insights on how Snapchatters plan to celebrate the upcoming holiday. In the words of Snapchat, “Most Snapchatters plan to spend the same amount of money or more on holiday purchases this year. Specialty foods and drinks are a top purchase for Snapchatters, along with new outfits and gifts for friends or family.” Read the full insights here.

Scroll down to read the top social media news from March!

1. Instagram is testing new auto-caption feature in Stories.

THIS. This is what the future looks like! Instagram is testing a new option where users can auto caption their Stories as they speak. This means that you don’t have to stop to type in a caption after recording a video but instead add the “Captions Sticker” to your video clip and let the text type itself out as you speak. What a time-saver, amirite?

2. Twitter to host a ‘Best of Tweets’ brand battle.

Over the past few months, Twitter has identified the best brands for their scroll-stopping tweets, and now they will all go head-to-head in Twitter’s ‘Brand Bracket’ aka, the epic battle to crown the best brand on Twitter. As explained by Twitter: “We know the conversational nature of Twitter makes it a place where brands can be their most human-sounding selves. Brands can have two-way conversations with their audience that are real and unfiltered and can’t be replicated anywhere else. With this bracket, we aim to celebrate those that do this the best – as selected by the people of Twitter.” Let the games begin!

3. Instagram takes new measures to protect their young members.

In their continuous efforts to protect the youngest members of the Instagram community, Instagram has released a bunch of new features to safeguard teenagers from ill-intentioned adults. One such feature is set to prevent adults from sending messages to people under 18 who don’t follow them back. In the words of Instagram, “When an adult tries to message a teen who doesn’t follow them, they’ll receive a notification that DM’ing them isn’t an option. This feature relies on our work to predict peoples’ ages using machine learning technology, and the age people give us when they sign up.” Moreover, Instagram is also supporting parents with new resources to help their teens have a safe and positive experience on Instagram. Amen to these new features and resources!

4. LinkedIn launches a new campaign planning guide.

As things have started to move beyond the pandemic gradually, the time has come for marketers and businesses to explore new opportunities and connect with a wider range of users. This week, LinkedIn released a new campaign planning guide to help marketers map out effective marketing campaigns on the platform. In their 38-page guide, LinkedIn has provided a range of worksheets and templates to help businesses build ad campaigns around clear central objectives. The guide also comes with recommended ad specs along with links to resources with best practices and specialized tips for each product. Nice! Oh, and speaking of ad specs and image sizes, we got a handy guide on that topic too. And it comes with free PSD templates and cheat sheets, just saying.

5. Twitter is testing full-image display in tweet timelines.

Looks like things are about to get bigger and better, well, at least, for Twitter images. Twitter is testing a new look to give users a full-image display when users tweet a single image. As explained by Twitter, “People in the test will see that most Tweets with a single image in standard aspect ratio will appear uncropped when posted. People will see exactly what the image will look like in the composer tool before it’s posted. Very wide or tall images will be center cropped.” I hope this doesn’t make my TL look like an Instagram feed.

Scroll on to read more social media news from this month!

1. Twitter releases new visual elements for Fleets.

I’ve always felt Twitter Fleets lacked visual elements like stickers and emojis to jazz up the Fleets content. But guess what? Twitter has finally decided to do something about it. Say hello to Twitter stickers and ‘Twemojis’ which you can now add to your Fleets. Currently, this feature is available only for iOS users in Japan. No word on the broader roll-out of the feature yet. What a bummer for non-Japanese Twitter users!

2. Facebook releases new features for International Women’s Day.

My favorite month of the year is here, and along comes some new features from Facebook to celebrate International Women’s Day and Women’s History Month. One of the biggest and much-awaited features released by Facebook is the expansion of participants in Instagram Live. Users can now go live on Instagram with up to three other people using Live Rooms’ launch. Apart from the IG live feature, Facebook has also released a new, custom sticker so you can celebrate the women in your life. Love this! 

3. Facebook launches a new rap music tool called BARS.

Facebook’s New Product Experimentation (NPE) team has launched a new rap music tool focused on empowering rappers to create and share their art. In the words of Facebook, “Audio production tools can be complicated, expensive and difficult to use. With BARS, you can select one of our professionally created beats, write lyrics and record yourself dropping bars. BARS auto-suggests rhymes as you’re writing to keep your flow going. You can also jump into Challenge mode and freestyle with auto-suggested word cues. Choose from a variety of audio and visual filters to take your creations to the next level.” Facebook also added that BARS makes it easy to create and share raps, so rappers can focus on and experiment with the content rather than investing heavily in equipment and production.

4. LinkedIn announces new Company Page updates for Businesses.

LinkedIn is adding new tools for Company Pages to strengthen professional communities and foster communication with employees and customers. Some features include Lead Gen Forms to Product Pages, “Swipe Up” feature for LinkedIn Stories, a new ‘My Company’ tab on LinkedIn company pages, and much more. As explained by LinkedIn, “Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. We’ve also added a new Analytics feature that allows you to measure the reach and impact of your employee advocacy program.” Nice!

5. TikTok launches their self-serve ad platform in Canada.

The TikTok self-serve ad platform is now available to all businesses in Canada. The platform saw its first global launch in July last year but was made available only to a few Canadian businesses. Today, the expansion of the feature to all businesses in Canada will facilitate new avenues for promotions across the rising network. As TikTok says, “Today marks a significant milestone in the evolution of TikTok For Business in Canada. We’re launching new advertising solutions for SMBs making it seamless, easy, and efficient for brands to meaningfully connect with the TikTok community. In Canada, with the introduction of self-serve advertising tools and the availability of TikTok’s new Shopify channel, we’re continuing our support to advertisers at each step of the campaign creation process.”

Scroll down to read the top social media news from February!

1. Facebook blocks Australia from sharing and viewing local and international news content.

In a dramatic turn of events, Facebook has blocked Australia from sharing and viewing local and international news in response to Australia’s proposed new Media Bargaining law. Facebook Pages of major news outlets are facing blockage from sharing and posting any content on Facebook. As explained by Facebook, “The [Australian Government’s] proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content. It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter.” This is HUGE!

2. TikTok launches a new education portal for sellers.

TikTok is once again making innovative moves in the e-commerce space by launching an ‘education portal’ for sellers called TikTok Shop: Seller University. TikTok describes the new education platform as “a training hub to help you do business on TikTok. We offer a full suite of lessons on seller tools, policies and the latest updates to the shop. Start to learn and sell big!”. Moreover, TikTok also has an Affiliate program that will enable sellers to collaborate with TikTok creators to promote their products. In the words of TikTok, “If you choose to sell through Affiliate, you can upload your products to the Seller Center, set your promotion plans, and collaborate with TikTok influencers to promote your products.”

3. Shopify expands their offerings to Facebook and Instagram.

Now, this is some good news for Shopify users! Shopify’s Shop Pay, a fast and secure payment system, now integrates with Facebook and Instagram to allow users to make payments when buying within Facebook and Instagram Shops. As explained by Shopify, “We’re expanding Shop Pay – the fastest and most secure way to shop online – to all Shopify merchants selling on Facebook and Instagram. With Shop Pay now available as a fast and secure payment option on Facebook, people also get access to industry-leading order tracking and carbon offsets from their deliveries.” Seriously, this is a significant advancement for not only Facebook’s, but Shopify’s e-commerce growth too!

4. LinkedIn shares tips on how to create engaging B2B content.

How to create thumb-stopping content on LinkedIn, you ask? Well, who better to give you an answer than LinkedIn themselves? LinkedIn have released a handy guide that tells you everything you need to know about creating disruptive, interactive, and inspiring content. According to LinkedIn, there’s more competition for eyeballs now than ever before, and for brands to truly succeed, you should take creative risks to get noticed. Take a look at the complete guide here; it’s definitely worth a glance.

5. Google Photos gets new video editing features.

This news is for anyone who loves to enhance their videos but hates After Effects…Google photos is now complete with cutting-edge video editing features! As per Google, “There are now more than 30 controls, but a good place to start is with cropping and straightening the frame to focus more on the subject. And if the scene is poorly exposed, you can adjust the brightness to make your video shine.” Some of the features include new cropping options, filters, and enhanced video elements like brightness and contrast.

Scroll on to read more social media news from this month!

1. Instagram is experimenting with removing the option to add feed posts to stories.

In what seems like an effort to improve the Stories experience and maximize engagement, Instagram is testing a new option that might stop people from resharing feed posts to their Stories. In the words of Instagram, “We’ve seen from research that people prefer to see original photos and videos in Stories from the people they care about. The goal of our test is to better understand how people feel about this type of content and ultimately improve the Stories experience.” I guess what Instagram is ultimately trying to do is nudge people into creating specific content for each functionality. Then again, this is just a test that’s being carried out in select regions and Instagram hasn’t said anything about a larger rollout of this test yet.

2. Facebook launches ‘Facebook News’ in the UK.

If you, like me, is someone who gets their daily dose of world news via social media, then this should be of great interest to you. After their successful launch in the US last year, Facebook has now officially launched Facebook News in the UK too. Users in the UK can now see the top headlines of the day along with a curated and personalized feed of news from Facebook-approved sources. Users also have the option to control what they see on their feed by taking the action to remove any stories or sources they don’t wish to see again. Hey Facebook? When can we have Facebook news in India? Asking for a friend.

3. Instagram launches a ‘Professional Dashboard’ for creators.

Good news for Instagram creators who are looking for guidance on performance insights and ways to monetize their platform presence. Instagram released a ‘Professional Dashboard’ for just that, and more! As explained by the ‘gram, “As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.” With this new dashboard, you can track your performance, get quick access to tools and features to help grow your business, and stay informed of the latest developments via educational resources. Love this!

4. Snapchat is testing dark mode with select users.

Ah, been a while since we came across the news of yet another SoMe app trying the dark mode look, haven’t we? Snapchat might be late to the party, but the app has finally confirmed that they are testing the dark mode look with a small percentage of users. There’s no news of the broader rollout yet as it is still in the live test phase, but it won’t be long before everyone gets a taste of Snapchat’s dark mode look.

5. TikTok rolls out a new education platform for creators.

Almost every social media platform is keen on educating their creators to help them make the most out of their in-app presence. And the latest app to jump in on that is the popular video-sharing social network TikTok. In the words of TikTok, “With the different tools, analytics, effects, and creative ideas to balance on a TikTok account, making a strategy for creating content can be daunting. That’s why we’re excited to launch the TikTok Creator Portal, an online hub on TikTok.com filled with educational resources for creators to learn the basics of getting started on TikTok, connecting with their audience, and cultivating best practices to bring their videos to the next level.” Some key elements of the education platform include a getting started guide to TikTok, content creation strategy, camera tricks and tips, and more.

Scroll down to read the top social media news from January!

1. WhatsApp delays their new privacy policy update.

After many users raised concerns over WhatsApp’s new terms and privacy policy, the company has decided to delay the update to address their users’ concerns. From the time when WhatsApp’s in-app alert stating their new privacy terms popped up, concerns were raised over WhatsApp’s decision to “partner with Facebook to offer integrations across the Facebook Company products”. This led to many people thinking that Facebook would now have access to their private WhatsApp conversations and chats, which isn’t really the case. The new update applies only when users are messaging with businesses on WhatsApp, not personal conversations. To clarify the new data-sharing update, Facebook has announced a three-month delay in enforcing WhatsApp’s terms and privacy policy.

2. Twitter shares their 2021 Twitter Planner.

Wondering how to ace your Twitter game in 2021? Twitter has got you covered. Last week, Twitter shared their 2021 Twitter planning guide to help marketers make 2021 their best year yet on Twitter. In the words of Twitter, “We’ve compiled some of our best Twitter tips and tools into our 2021 Twitter Planner to help you get ready for the year ahead. Use this planner as a tool to brainstorm and plan your marketing campaigns for 2021.” This handy guide also includes a month of Tweet themes to inspire new content.

3. YouTube announces their first #YouTubeBlack Voices participants.

The #YouTubeBlack Voices Fund is the company’s global, multi-year commitment to center and grow Black creators and artists on their platform. This initiative was launched back in June 2020 in the wake of the #BlackLivesMatter movement. Last week, YouTube shared some interesting updates on their new initiative. As per YouTube, “After many months of collaboration, we’re shining a spotlight on the #YouTubeBlack Voices Class of 2021 – a group of 132 creators and artists whose talents are as diverse as their hometowns. Hailing from the United States, Kenya, the United Kingdom, Brazil, Australia, South Africa, and Nigeria, this incredible group includes musicians, beauty entrepreneurs, comedians, activists, poets, personal trainers, teachers, parents, photographers, and more.” This initiative will also equip and amplify the Black creators and artists with the resources to succeed on YouTube. We’re so in love with this!

4. Facebook to remove the “Our Story” section from Pages.

To the social media managers reading this, look forward to making some tweaks to your company’s Facebook Page. Facebook has announced the removal of the “Our Story” section from Pages for better Page presentation. The “Our Story” section was added back in 2017 to help businesses give some background on why they do what they do. Going forward, this information can only be viewed by users through an “Additional Information” prompt that appears on the page.

5. LinkedIn launches a new education platform for marketers.

Ding, ding, ding! We got some interesting news from LinkedIn. The professional social network has announced a new education platform by the name of LinkedIn Marketing Labs. This education platform will focus on helping marketers with LinkedIn marketing tools, courses, and guides to using LinkedIn’s ad targeting, and more. As explained by LinkedIn, “With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the LinkedIn marketing tools available to reach and engage with professionals. If you want to learn more about strategies to drive business where business is done, LinkedIn Marketing Labs is the place for you.” Visit the LinkedIn Marketing Labs hub for more details.

Scroll on to read more social media news from this month!

1. Twitter is testing their new audio-only virtual room feature.

New year, new feature! Say hello to Spaces, Twitter’s new feature that allows users to create audio-only virtual meeting rooms. As explained by Twitter, “The human voice can bring a layer of connectivity to Twitter through emotion, nuance, and empathy often lost in text. We see this with voice tweets and voice DMs. Sometimes 280 isn’t enough, and voice gives people another way to join the conversation.” Spaces lets users create meeting rooms and allow their followers to listen and participate in the user’s audio meetups. A purple icon will also appear in a user’s Fleets bubble to highlight when audio meetups are in progress. It’s interesting. What do you think of this new feature? Yay or nay?

2. Pinterest shares marketing guides on ‘Pin marketing’ for restaurants and streaming services.

For restaurants and streaming services that are looking to ace their Pinterest game this year, here’s a little something for you from Pinterest to help kickstart your Pin marketing efforts. Pinterest has launched two new guides on Pinterest marketing with a special focus on restaurants and streaming services. The two guides are packed with insights on audience trends and usage data to help business with campaign planning and overall pin marketing goals in 2021.

3. TikTok launches resource center for small business marketers.

Here’s a piece of TikTok-related news that doesn’t start with the word “ban”. TikTok released a new resource center that contains a gold mine of insights and resources for small businesses that want to grow on this short-form video app. In TikTok’s own words, “From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform.” So, if you’re a small business looking for some creative tools, webinars, and case studies on how to drive the best results for your business, check out the resource center here.

4. Google adds short-form videos from TikTok and Instagram to search results.

Now, this is interesting news and could even potentially nudge more businesses to create short-form video content in 2021. Google is testing what seems to be a more profound way of delivering answers for selected queries. Users from a select region can now see a carousel of related short-form videos from TikTok and Instagram for selected search queries on Google. Once you click on the video link you will be directed to the web version of the app and not the native mobile app, even if the app is installed on your device. This is massive!

5. Snapchat takes a stab at the “next normal”.

Please can we just stick to a normal “normal”? We all recognize the new normal of the past year. Now, as we head into a new year with high hopes for recovery (and vaccines), it’s time to look into what the next normal is going to be like for businesses. At least, that’s what Snapchat thinks we should all do. As per Snapchat, “From vertical video to AR Lenses, the trends being driven now by the Snapchat Generation will define the “next normal” in digital and e-commerce. We share the key insights from the UK that Snapchat has spotted into these generations’ habits in 2020, as well as predictions for what the future holds.” You can check out the full report here.

Scroll down to read the top social media news from the last year!

1. TikTok’s looking to extend their video length to 3 minutes.

Do you think 15 seconds is too little to show off your talents on TikTok? Worry no more as TikTok is rolling out the ability to upload videos of up to 3 minutes, a huge increase from their current time limit of 60 seconds (stringing four 15-second segments together). This rollout is yet to come for most of us as the app has currently given early access to only a few users. While short 15-second clips are super quick and easy to consume, the longer videos can also get great results in the form of tutorials, how-to-guides, and expanded promos, among other things.

2. LinkedIn’s ‘Sales Insights’ is set to show more market data.

What better way to make use of a vast professional database than to help businesses understand trends, key business opportunities, potential contacts, market data, and so much more? This is where LinkedIn’s ‘Sales Insights‘ tool comes in. According to LinkedIn; “Sales Insights gives you clear visibility into the size and fast-growing nature of specific departments, functions, and accounts so that you can accurately plan your sales strategy in order to point your sales teams to the right accounts and drive more revenue.” Sales Insights will also provide a real-time overview of business data to identify opportunities and boost your efforts.

3. Instagram to allow up to three guests on Instagram Live for Indian users.

Good news for those of you that want to invite more than one guest to their Instagram Live, because Instagram now lets users go live with three people at a time! Instagram Live views have grown by over 60% in India throughout 2020, so it makes sense why Instagram made the push in India first. By inviting more people to IG live, creators get a big opportunity here to expand their reach and engagement. We can’t wait for the broader rollout of this feature!

4. Twitter shares top twitter campaigns from 2020.

As we’re inching towards the end of 2020 (thank God!) now is the time to look back on some of the top Twitter campaigns from this year. Navigating social media in 2020 was no easy feat, but a lot of brands managed to tweak their strategies and deliverer innovative (and COVID-19 driven) campaigns. Brands like Uber, Airbnb, and Ben & Jerry’s made it to the list of top 10 Twitter campaigns this year. See the full list here.

5. Facebook is all set to combat COVID-19 vaccine misinformation.

With the news of COVID-19 vaccines coming out soon, Facebook announced new measures to eliminate vaccine misinformation to keep people safe and informed about COVID-19. As explained by Facebook; “Given the recent news that COVID-19 vaccines will soon be rolling out around the world, over the coming weeks we will start removing false claims about these vaccines that have been debunked by public health.” The false claims include but are not limited to the safety, efficacy, ingredients, or side effects of the vaccines.

What were the top social media news in November? Scroll to find more of the latest updates.

1. Snapchat launches a TikTok-like function called Spotlight.

Surprise, surprise. Another TikTok-like functionality enters the social media realm — this time, by the name of Spotlight. Snapchat has introduced a new option in the app to create short video clips that lets users (both public and private accounts) create and submit their videos directly to the ‘Spotlight feed’. Snapchat also added that the best video clips stand a chance to earn a share of more than $1 million that they’re distributing to creators every day! And if you’re not too keen on creating short video clips, you can always just sit back and watch the ones that appear on the Spotlight feed.

2. Facebook announces new fundraising tools as part of their ‘Season of Giving’ initiative.

‘Tis the season of giving back and Facebook has introduced some new fundraising and community tools to kick off their ‘season of giving’ initiative. As explained by Facebook; “The holiday season is a time when many of us think about how we can give something back. Today, we’re kicking off our Season of Giving campaign to encourage people to give however they can. Next week on GivingTuesday — a day when people all over the world come together to support great causes — we will match up to $7 million in eligible donations to US nonprofits made on Facebook.” Facebook also added that 100% of what’s being raised for nonprofits on Facebook and Instagram will go directly to the organizations and that all donations will be securely processed via Facebook Pay.

3. TikTok launches a holiday tool kit for SMBs.

TikTok shares holiday hacks and webinars to help SMBs tap into the growth potential of the platform this holiday season. According to TikTok, 47% of users made a purchase decision based on what they saw in TikTok content. And a whopping 80% of Gen Z TikTokers have influenced their parents’ purchases. Keeping this in mind, TikTok encourages SMBs to consider using the platform to connect with the 75% of consumers planning to support small businesses this year. The webinars will focus on how to set up campaigns and other best practices for SMBs from TikTok’s top strategists and executives.

4.YouTube introduces audio ads.

To reach new users tuning into an audio-only platform like YouTube Music, YouTube has introduced audio ads to connect brands with audiences engaged in non-video consumption. In YouTube’s own words, “To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube. Audio ads, currently in beta, help you efficiently expand reach and grow brand awareness with audio-based creative and the same measurement, audience, and brand safety features as your video campaigns.” Another brilliant opportunity for brands to advertise to their target audience!

5. Twitter slows down the rollout of Fleets to fix some performance and stability problems.

It looks like Twitter underestimated the surge in users after expanding the rollout of Fleets to all users. As more and more people started using the latest Story-like function, users took to Twitter to report the lag in using the function leading to a clumsy user experience. That’s why Twitter announced that they would slow down the rollout of Fleets to fix performance and stability problems. Since ephemeral content has become a full-fledged engagement powerhouse across multiple platforms, it’s a good thing that Twitter is taking some time out to fix their problems before expanding the feature to all users.

Scroll on to read more social media news from this month!

1.Twitter’s November events calendar is here.

As much as we would all like to be done with 2020, we’ve still got a few seasonal celebrations and holidays ahead of us before we move into (what will hopefully be) a more promising new year. So, for those who are scrambling for ideas to tweet about this month, Twitter comes to your aid. There’s still a good chunk of November left before December rolls in, so Twitter released an overview filled with fun seasonal celebrations that brands can tweet about. Twitter also shared some techniques for how brands can craft the perfect Tweets around these holidays. If you need more, you should download the 2020 Twitter marketing calendar.

2. Facebook shares ad copy tips for creating strong brand awareness.

Writing ad copy descriptions that are just under 70 characters is (as you know) not as easy as it sounds. That’s why Facebook shared five tips to help you up your game. Facebook says that brands should look to personifying their brand and give it a unique voice to stand out. Facebook also suggests adding value propositions to ads that feature your products, explaining why consumers should use them, what makes them unique from others, and what benefit they’ll get. Read the full list of tips here.

3. WhatsApp just made storage management a lot easier.

Are all those GIFs and forwards that get dumped on your family WhatsApp group taking up too much in-app space? Worry no more as WhatsApp has rolled out an improved version of itstheir storage management functionality. This new update gives you a visual overview of how much of your in-app space has been used and what you must delete to make more room. You can also see the files that have been forwarded many times and the ones that are larger than 5 MB, making it easier to spot the files that are eating up all the space.

4. Snapchat introduces ‘Snap Connect’ learning modules for marketers.

To help marketers build more impactful campaigns and drive better results with mobile gaming, apps, and e-commerce, Snapchat launches a video-based certification program called ‘Snap Connect’. As explained by Snapchat, “For the first time, our very own subject-matter experts bring you inside the world of Snapchat to show you how to take your direct-response advertising to the next level. Each specialized Snap Connect certification offers fresh insights, product solutions, creative best practices, and client success stories—all tailored to your industry and region.” No time like the present for a specialized learning experience!

5. New ‘disappearing messages’ functionality arrives in WhatsApp.

Looks like it’s not just stories that have the disappearing functionality anymore. In what appears to be a move to help people have more private conversations and not allow all messages to be everlasting, WhatsApp has rolled out a ‘disappearing messages’ feature which will see messages self-erase after seven days. In WhatsApp’s own words: “When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control.” Guess I don’t have to worry about sending risky texts anymore!

What were the top social media news in October? Scroll to find more of the latest updates

1.Facebook Dating arrives in Europe.

A year after its US launch, Facebook has now expanded its cupid service Facebook Dating in the European region. As explained by Facebook, “Today, we’re launching Facebook Dating in Europe to help more people find meaningful relationships through things they have in common, like interests, events, and groups. Since the launch of Facebook Dating, over 1.5 billion matches have been created in the 20 countries where the feature is available.” (1.5 billion matches, huh? Perhaps there’s hope for me after all.) To allow Facebook to help you find “the one” for you, all you have to do is create a dating profile that’s separate from your existing Facebook profile and then wait for Facebook to works its magic and match you up with prospective partners. We heart this!

2. New prompts from Twitter urge users in the US to vote.

With less than a week to go for the battle of America’s two-party system, it doesn’t hurt to receive as many as a hundred prompts a day from Twitter to urge users in the US to vote for the 2020 Presidential Election. To ensure that people have access to reliable information to exercise their right to vote, Twitter will enable an in-feed prompt with links to resources to alert users to vote early. People will also be encouraged to Tweet out these resources to help spread the word with the aid of a custom emoji, an animated like button, and hashtags like #VoteEarly, #IVoted, #IVotedEarly, and #YoVoté.

3. Snapchat camera can now scan packaged food and wine labels.

Is an app known for its wacky filters really the place to scan your packaged food and wine labels for nutrition info? Apparently, so! Snapchat users can point the camera and scan the barcode on certain food packages and wine labels to get the nutrition information. But Snapchat’s scanning capabilities don’t just stop there. Using the Snap camera, users can identify dog breeds, plants, songs on shazam, and also lookup for products on Amazon. This is wild!

4. WhatsApp announces new in-stream purchase features.

During the global pandemic, WhatsApp had proven to be a simple and convenient resource for businesses that needed fast and efficient ways to service their customers and make sales. That’s why WhatsApp has rolled out shopping, payments, and customer service features to help make messaging the best way for consumers and businesses to connect on the app. As explained by WhatsApp, “We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time.”

5. More Instagram creators get a taste of Badges on Instagram Live.

A few months ago, Instagram released a mix of monetization tools to help creators boost their revenue stream through Instagram Live and IGTV. One of those tools included the Badges on Instagram Live that allowed fans to purchase a heart-shaped badge that appeared next to their name in the comment section during the creator’s live video to show their support. Additionally, fans who purchased the badges were also given a special placement on a creator’s list of badge holders and access to a special heart. Today, Instagram has announced that more creators will get a taste of Badges in Live to boost their income. So, if you want to show some love and support to your favorite creator, you know what to do.

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. Facebook announces a season of support for small businesses.

The holiday season this year might look and feel a lot different than it did in the previous years. To help small businesses not just survive but thrive through this holiday season, Facebook announced the launch of their three-month-long “Season of Support” to provide small businesses all over the world with free resources, education, and training to help. In addition to that, Facebook announced #BuyBlackFriday in the US to celebrate and support Black-owned businesses and their communities. As explained by Facebook, “Black-owned businesses have been hit especially hard by the pandemic, closing at twice the rate of other small businesses. But we know that millions of people want to help. More than 3.5 million people on Facebook in the US have joined new groups created to support Black-owned businesses since March.”

2. Pakistan bans TikTok for “immoral and indecent” content.

Boy, it looks like every country has its own reasons to ban the controversial video-sharing app TikTok. After India, and maybe even the US (we still don’t know), Pakistan announced the ban of TikTok in their country after receiving complaints against immoral and indecent content on the app. As posted on Twitter by Pakistan’s Telecommunication Authority, “In view of [a] number of complaints from different segments of the society against immoral/indecent content on the video-sharing application TikTok, Pakistan Telecommunication Authority has issued instructions for blocking of the application.” Considering that only 35% of Pakistan’s 212 million citizens have access to the internet, this may not seem like a big blow for TikTok. Nevertheless, this is still a concerning issue for the app amidst the ongoing speculations in the US.

3. Twitter is testing whether to make ‘Quote Tweet’ the default retweeting option.

It looks like Twitter is working on a prototype that removes the current retweet menu option and directly opens the “quote tweet” composer window instead. While this new option still allows you to retweet tweets without adding your two cents to them, it’s important to notice that Twitter is pushing to help users boost their engagement and sharing on the app. By making the “quote tweet” the default retweeting option, users not just get a moment to consider what they’re re-sharing but also get prompted to make more informed decisions.

4. Instagram released new features to celebrate its 10th birthday.

Well, looks like it’s been 10 years since that picture of a dog surfaced on some app that launched the social media giant Instagram a.k.a. one of the most influential social media platforms in the world. To mark the occasion of their 10th birthday, Instagram released some fun and celebratory features to the app that includes Stories Map, in-stream shopping for IGTV, and a range of variable icons for the app to help users customize their home screens. My personal favorite is the Stories Map feature that gives a nice calendar view of the days you’ve posted a story alongside a map that shows where you’ve posted these stories using the location sticker in the last three years.

5. More new updates on Instagram Reels.

For people who’ve been going gaga over Reels these past few months, you’d be interested to know that Instagram released more new updates focused on audio to their TikTok clone. Users now get the option to save audio in-app, which they can then use in their clips, share collections of Reels which use a specific piece of audio via DM, and search for sounds and music and the Reels clips that use them. Music is a big part of TikTok videos and these new updates from Reels tell us that Instagram is constantly evolving to match up with their competitor.

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. TikTok announces bans on ads for weight loss related products.

Given the young demographic audience that TikTok has, it’s important to take the necessary steps to make sure users are protected from harmful content. That’s why TikTok announced the ban on ads that promote fasting apps and weight loss supplements. As explained by TikTok, “As a society, weight stigma and body shaming pose both individual and cultural challenges, and we know that the internet, if left unchecked, has the risk of exacerbating such issues. That’s why we’re focused on working to safeguard our community from harmful content and behavior while supporting an inclusive – and body-positive – environment.”

2. Say hello to Story Pins.

Stories on Pinterest are nothing like the ones you find on Instagram, Facebook, or Twitter. To begin with, Pin Stories don’t even disappear after the 24hr window. As explained by Pinterest, “Story Pins can be saved to boards for later and will be discoverable over time. They’ll also be distributed across home feed, search results and places like the Today tab, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.” Using the Pinterest camera, creators with access to Story pins can record videos, add multiple images as well as text with custom fonts. It’s also important to note that these Stories are contained within a pin and not on a separate Stories feed. Since the feature is still in the beta version, only a small number of creators have access to Story Pins yet.

3. Watch out for these new Reels updates on Instagram.

Looks like Instagram is already making updates to their new functionality Reels to allow longer videos and improved editing options. Previously, users had the option to record videos for only 15 seconds, but now Instagram has added the ability to record videos for 30 seconds. In addition to this, the company has extended the timer option to 10 seconds when users record their clips and also improved the trimming and deleting options to make editing a lot easier. Good to know that Instagram is listening to people’s feedback and making changes to the feature this early on since the initial launch.

4. Facebook announces the launch of a management tool for Facebook and Instagram.

Facebook announced the launch of their management tool, Facebook Business Suite, for a faster and easier way to manage business on Facebook and Instagram. Considering the dwindle in customers walking into stores due to the ongoing pandemic, small businesses are left to find new ways to sell and reach new customers. To help businesses save time and manage their pages and profiles across their apps, Facebook launched this all-in-one tool to help businesses post to Facebook and Instagram at the same time, and manage and receive messages, notifications, and alerts in one place. You also get Facebook and Instagram insights within the same tool to help you understand what’s working and what isn’t. While this is a pretty neat tool that covers the basic functions, you’ll probably need an even more comprehensive social media management platform if you really want to succeed with social… Okay, I’m done with the product plug, for now, have a nice day :)

5. Twitter shares insights on prompts that gets users to read content before retweeting.

It’s been a little over three months since Twitter launched a prompt that asked users to read the content in the article before retweeting it. Last week, Twitter shared insights into the effectiveness of the prompt and how it has changed user behaviors in the last three months. Turns out, people open articles 40% more often after seeing the prompt, and people opening articles before retweeting increased by 33%. Even better, some people didn’t end up retweeting after opening the article. Simple prompts like these could go a long way in curbing misinformation, amirite?

What were the top social media news in September? Scroll to find more of the latest updates:

1. New TikTok-like functionality from YouTube launched in India.

Well, well, well. If it isn’t yet another TikTok-like functionality making its way to the social media hub. Honestly, at this point, I wouldn’t be surprised if LinkedIn or Reddit came up with their own version of creating short videos on their apps. As explained by YouTube, “Over the next few days in India, we’re launching an early beta of Shorts with a handful of new creation tools to test this out. This is an early version of the product, but we’re releasing it now to bring you—our global community of users, creators, and artists—on our journey with us as we build and improve Shorts. We’ll continue to add more features and expand to more countries in the coming month.” Much like TikTok and Reels, Shorts allows you to create 15-second video clips, add music of your choice, set to different recording options, and more. We really are spoilt for choices now, aren’t we?

2. Twitter tests audio clips in DMs.

While some of us (myself included) haven’t had a chance to try out audio clips yet, Twitter has already begun testing new options of the functionality. What we’ve heard through the grapevine is that Twitter is testing audio clips in DMs with users in Brazil. Much like how audio messages on Instagram DM work, you can record and send audio clips via direct messaging on Twitter. The audio clips in DMs are limited to a duration of 140 seconds, same as in audio tweets. We just can’t wait for the broader roll-out of this audio messaging option!

3. More news on the Oracle partnership with TikTok.

I’m so over the whole ‘who’s allowed to use TikTok now’ conversation but apparently, it’s not over yet. Of the many companies showing an interest in taking over TikTok, the latest company to join the buzz was Oracle. While Trump issued an executive order banning the app, it now looks like the White House will indeed support the decision of Oracle becoming a ‘trusted technology provider’ for ByteDance’s TikTok. The specifics of the deal are yet to be disclosed but the general belief is that Oracle will get to license TikTok’s technology from ByteDance rather than taking full ownership over it. And the plot thickens, again. Sigh.

4. Facebook launches ‘Facebook Campus’ to help students connect with fellow classmates.

Looks like Facebook is going back to their roots by launching a college-only space designed to help students connect with fellow classmates over shared interests. With campuses shifting to partial or full-time remote learning, students across the country will find it difficult to stay connected to their college life. But the launch of the Facebook Campus makes it easy to find and start conversations within their college community. Some key features include campus-only newsfeed, campus directory, real-time chat rooms, and more. We love this!

5. Twitter’s “Holiday Hub” to help marketers prepare for the holiday season.

Believe it or not, there’re just 99 days left for Christmas this year. Seriously, where the heck did all the time go?! 2020 was (and still is) just awful from the get-go and you all know why. But with cases reducing in many countries and advances in vaccine trials taking place as we speak, we could all use some holiday spirit and something to look forward to. That’s why Twitter launched the ‘Holiday Hub’ resource center to help marketers prepare for the upcoming holiday seasons. From inspiration for holiday ads to downloadable planning resources, Twitter’s got the full package to help marketers make the most out of the holiday season. A big thank you to Twitter for this amazing resource!

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. Pinterest is building a more inclusive company.

You can’t be inspired if you don’t feel represented, can you? Pinterest takes the future of beauty to a whole new level with inclusive product updates. In a move to increase the utility of their product, Pinterest made new updates to skin tone ranges that allow users to discover products and tutorials personalized to individual skin tone, style, and preference. According to Pinterest, “the skin tone signal is now 3x as likely to detect multiple skin tone ranges in top search results, compared to previous technology.” We love this new update!

2. Snapchat launches new AR lenses in collaboration with TikTok influencers.

It seems like everybody (including every social media network) wants a piece of TikTok. This is true for Snapchat as well who just recently started collaborating with popular TikTok creators. Word on the street is that they’re building new augmented reality (AR) lenses to encourage users to participate in TikTok dance challenges using Snapchat. The idea is to make users add the lens effects to their video clips on Snapchat and then post the videos, made using Snapchat tools, to TikTok. Smart move, right?

3. LinkedIn outlines a new process to detect InMail harassment.

Unsolicited advances in any form are simply not acceptable. And for a career-oriented platform like LinkedIn, the last thing you want is for people, especially women, to be harassed with inappropriate messages on the platform. To curb InMail harassment, LinkedIn has built an algorithm to detect and hide inappropriate InMail messages. It’s a three-step process that first scans the sender’s behavior using a behavioral model, then scores the content from the message using a message model, and finally reads the interaction between the two members in the conversation using an interaction model.

4. Reels vs TikTok: Can Reels replicate what TikTok does best?

What TikTok does best is to deliver content in such a way that doesn’t involve too much thinking. It removes the paradox of choice. Unlike Instagram, users aren’t spoiled for choices. The central focus of TikTok lies in watching and creating fun short clips. But that’s not the case on Instagram. Instagram Reels is just one of many functions that Instagram provides for its users and is often not the first thing that you see when you open the app. While Reels makes people go seek out that function, TikTok does a fine job at surfacing the content without any manual work. Could this pose a problem to Reels in making people switch to using their competitive service? Can Reels replicate what TikTok does best? We don’t know!

5. Facebook cleans up their ad targeting options due to low usage.

This isn’t the first time Facebook has removed certain ad targeting options. In 2018, Facebook removed over 5,000 ad targeting options to protect people from discriminating with advertising on Facebook. This time, there are other reasons. Facebook announced the removal of over 1,000 ad targeting options due to low usage. As explained by Facebook, “As part of our latest efforts to simplify and streamline our targeting options, we’ve identified cases where advertisers – of all sizes and industries – rarely use various targeting options. Infrequent use maybe because some of the targeting options are redundant with others or because they’re too granular to really be useful. So, we’re removing some of these options.” Facebook has assured us that these changes will not have any impact for the majority of advertisers and that there’s still plenty of options available to target your ads.

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. You can now play official music videos on Facebook.

The music video experience on Facebook just got a whole lot better as the app introduced new Music Video Playlists on Facebook Watch in the U.S. As explained by Facebook, ”Today, we’re adding a new way for people to come together around music by bringing official music videos to Facebook in the US. Starting this weekend, you’ll be able to discover, watch, and share music videos from today’s top artists to up-and-coming bands and classics across various music genres on Facebook.” Like with any Facebook video, you can like, share, and comment on them across News Feed, Groups, and Messenger. Facebook also added that “you can discover new artists from music videos shared by friends in News Feed, connect with fans who share your passion in a Facebook Group dedicated to your favorite artist, and react to a video in real-time as it premieres.” Pretty cool, right?

2. Snapchat released its first-ever CitizenSnap report.

Snapchat’s first-ever CitizenSnap report outlines the social and environmental initiatives the app has taken over the past year. The report is split into three areas of focus: society, planet, and people, and lists the efforts taken by Snapchat in each of these key areas. Now, to give you a few examples… Snapchat globalized their voting initiatives and activated a campaign for the EU elections that boosted youth voter participation in the 28 member states. They also reduced disposables in their cafeterias by 29%. The app prioritized bullying prevention, mental health, and suicide prevention on the Snapchat platform. Snapchat increased the diversity of its leadership team and committed to paying a robust living wage to all employees, regardless of job function. Trust me, this is just the tip of the iceberg! For a full overview of the report, click the link here.

3. What happens to TikTok now?

Last month, Secretary of State Mike Pompeo said that the United States is ”looking at” banning Chinese social media apps, including TikTok, and added that they are taking it “very seriously”. Looks like they did in fact take it very seriously as this week President Donald Trump said (well, threatened) that he would get TikTok “banned as early as tomorrow” in an official statement. In response to the threat from the President, TikTok released an official statement saying that the company is committed to protecting their users’ privacy and safety and added that TikTok US user data is stored in the US with strict controls on employee access. TikTok also mentioned that the app had created jobs to 1,000 people in the last year alone and has a plan of hiring 10,000 more people in the U.S. To give you some more tea on this speculation, Microsoft released an official statement stating the company is seeking a buy-out of TikTok and is continuing dialogue with the United States Government, including the President. After the discussion, it was revealed that TikTok has until September 15 to sell its business and become American-owned.

4. TikTok creators are getting lucrative offers from Facebook.

Well, well, well. Looks like Facebook is trying to make the most out of the ongoing TikTok speculation by offering lucrative offers to TikTok creators. Facebook-owned Instagram couldn’t have launched their TikTok-like functionality Reels at a better time. With TikTok’s future hanging by the thread, Facebook decided to sweep in and offer financial incentives to the TikTok creators, asking them to share their content on Instagram’s competitive service, Reels as an alternative option. As confirmed by Instagram, Reels will soon be rolled out to most regions in August, while the functionality is already available in India, Brazil, Germany, and France.

5. LinkedIn publishes a new guide to help companies recover post COVID-19.

Sooner or later, the pandemic situation is bound to end, right? While we might not know the exact day and time when WHO will declare planet Earth corona free, we all know that things will eventually get better. (They should, I’m losing it here!). When that day finally comes, the last thing you want is to be unprepared to tackle the business world post COVID-19. That’s why LinkedIn published a new eBook that covers the latest trends, tools, and market research to help businesses plan for a strong recovery. From brand building and strategic planning, to change management and media planning, the guide covers key areas and best practices for driving growth and ROI.

What were the top social media news in July? Scroll to find more of the latest updates:

1. Snapchat launches its first Mini app.

As promised during the 2020 Snap Partner Summit in June, Snapchat this week launched the first of its Mini apps with tools from the meditation app Headspace. This new micro-version app built within the Snapchat platform allows users to engage with friends in meditation sessions together. Users can find six three-to-four minute meditations from Headspace to choose from, including “Just Breathe,” “Get out of a funk,” “Kick the panic,” “Be nice to you,” “Pressure to succeed,” and “Me time.” Now, I don’t know about you, but I’m really looking forward to the “Me time” session!

2. Touch ID and Face ID lock options to be rolled out in Facebook Messenger.

Worried that people might snoop on your Messenger chats? Well, if you’re an iOS user, you can now breathe a sigh of relief as Facebook has just rolled out Touch ID and Face ID lock options for Messenger. iOS users also have the option to choose a time frame after which they’ll have to unlock again with Face/Touch ID. This new addition to Messenger clearly indicates that Facebook is going ahead with the plan to expand end-to-end encryption across the Messenger platform despite warnings over crime.

3. Facebook to add new labels to posts mentioning voting from politicians.

The next time you see a post on Facebook mentioning anything to do with voting or ballots, be sure to notice the “Get Voting Information” CTA at the bottom of such posts. When you click on this newly added label by Facebook, you will be taken to the official USA.gov website, which outlines a ton of questions and answers related to the voting process. We all know that Facebook’s inaction towards President Donald Trump’s controversial statement on the #BlackLivesMatter movement earned the company heavy backlash from civil rights groups and brands. So, if you ask me, this is a pretty significant move from Facebook to tackle the criticisms the company has been receiving for its hands-off approach to political statements.

4. Instagram shares a list of top hashtags on posts about racial justice.

In its ongoing effort to ensure Black voices are heard and build a more inclusive product, Instagram shared a list of top hashtags from the past couple of months related to social justice on Instagram. The listing provides great insights into the conversations people are having on the app around social justice, which can be of great use to people who are looking to engage with or monitor such conversations. Among various measures, Instagram is also taking a harder look at how their product impacts communities differently, specifically around harassment, account verification, content distribution, and algorithm bias.

5. Pinterest shares a new guide on effective Pinterest marketing in 2020.

For those of you who wish to step up your Pinterest game this year, you need to read their new guide on Pinterest Advertising. The guide covers everything from reaching the right audience at the right moment, mapping Pinterest marketing solutions to client objectives, to choosing the most effective campaign type to set yourself up for success. The report says that Pinterest engagement hit an all-time high globally in 2020 and that 9 in 10 weekly Pinners used Pinterest for inspiration in a recent purchase. Interesting, isn’t it? You can download the full guide here and share it with your team to strategize your next big Pinterest marketing campaign.

Hungry for more social media updates? Scroll on to read the latest industry updates!

1. India gets Tik Tok-like functionality from Instagram.

In case you missed it, earlier this month the Indian government banned 59 Chinese apps including Tik Tok because of border tension with China. Translation? Tik Tok just lost a little over 120 million monthly users from India. Bummer, right? Well, yes, for Tik Tok but not for Instagram though. Instagram just launched a Tik Tok like functionality called Reels that allows users to create fun and engaging videos that last up to 15 seconds which you share like stories. There’s even a music library from which you can choose your favorite track and add it to your short clips. Well played, Instagram. Well played.

2. Possibly the U.S. could be banning Tik Tok too.

Now this is brand new information even for me! But then again, this is not the first time the U.S. government is concerned about the safety of its people’s private information being in the hands of China, right? Earlier this week, Secretary of State Mike Pompeo said that the United States is “looking at” banning Chinese social media apps, including Tik Tok, and added that they are taking it “very seriously”. Looks like Tik Tok might have to face yet another roadblock real soon.

3. Twitter is testing collaborative fleets.

While it hasn’t been too long since the launch of Fleets, Twitter’s very own story-feature has yet to be rolled out in most regions. To further rock the boat, Twitter just announced that they’re working on a collaborative fleets function. This functionality would enable two contributors to engage and co-create double-bubble fleets. This is a cool idea that I think will come in handy when two brands engage in co-branding or collaborative campaigns. Can’t wait to see what will come out of this one.

4. Instagram tests the “Shop” tab feature with a select group of users.

For those of you who missed out on Instagram’s announcement of the shop functionality, here’s what it means: With Instagram shop, you can browse selections from your favorite brands and creators, filter by categories like beauty and home, and buy products you love all via the Instagram Explore tab. Instagram also added that they’re looking into adding a new shop tab in the navigation bar, so you can get to Instagram Shop in just one tap. Well, it looks Instagram has made progress with that last part as the app has officially begun testing the shop tab in the navigation bar with a select group of people. How cool is that??

5. New prompts on Facebook urges people to wear a mask.

As the number of COVID-19 cases continues to increase in the U.S., Facebook this week added new prompts that urge people to wear a mask when they leave their homes. Now, that’s a sentence I never imagined typing even in my wildest dreams! To quote Facebook, “With the rise in COVID-19 cases in the US, we’re putting an alert at the top of Facebook and Instagram to remind everyone to wear face coverings and find more prevention tips from the CDC in our COVID-19 Information Center.” Seriously people, just wear a damn mask already!

What were the top social media news in June? Scroll to find more of the latest updates:

1. Brands and civil rights groups join the #StopHateForProfit campaign.

We all know what happened after President Donald Trump’s controversial statement on the #BlackLivesMatter movement blew up on social media. While Twitter chose to put a warning on the President’s tweet, Facebook chose not to respond. Facebook’s inaction in this case has made a group of civil rights groups and brands hit pause on all paid advertising on Facebook. A campaign in the name of #StopHateForProfit was launched to call on major advertisers to pause their Facebook ad spend in July. As explained by StopHateforProfit.org, “We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality, and justice and not advertise on Facebook’s services in July.”

2. You can now tweet your voice.

Tired of typing your tweets? Worry no more. It’s now possible to record and tweet with voice tweets! After giving us sneak peeks of test versions of audio clips, Twitter has finally rolled out the option to tweet audio clips for up to 140 seconds for iOS users. If you, like me, can’t wrap up your train of thoughts under 140 seconds, Twitter allows you to start a new voice Tweet automatically and so create a thread of voice tweets. Exciting as it is to have an option to send out voice tweets, can you imagine having to listen to your own voice on Twitter? *Shudders*.

3. Google launches a Pinterest-style app called Keen.

While there is a stark difference in the monthly active users(MAU) on Pinterest (367 million MAU) versus Google (2 billion MAU), Google knows that Pinterest is growing in popularity. Hence, Google decided to launch a new app called Keen. To quote Google, Keen is, “a place to grow and share your interests with loved ones and find things that will help in making this precious life count.” Google also added that Keen allows you to “curate the content you love, share your collection with others, and find new content based on what you have saved.” So yeah, if you ask me, this does sound a lot like an app that starts with P and ends in T — and has an interes in the middle. But that’s just one woman’s opinion.

4. Pinterest shares insights on e-commerce behaviors.

Speaking of Pinterest. The ongoing COVID-19 pandemic has brought about many changes in ways we didn’t think was possible. For instance, who would have thought that online grocery shopping would be an absolute necessity to keep ourselves alive and socially distant from others? In fact, a recent study from Pinterest on emerging e-commerce behaviors revealed that pinners are now more likely to grocery shop online — and spend more too. The study revealed that the number of online purchases from Pinterest increased by nearly 70% from March to February and that an estimated 50% of all US consumers have now grocery-shopped online — a whopping 40% increase from last year.

5. Snapchat launches a certification course on advertising essentials.

For advertisers and agencies who are always trying to stay on top of Snapchat advertising, a new learning portal called ‘Snap Focus’ is here to makes things easy for you. As explained by Snapchat, “The Snap Focus curriculum features six courses that will give you a foundational understanding of Snapchat, the Snapchat Generation, advertising formats and opportunities, how to deploy media and creative campaigns in Ads Manager, and creative best practices.” You can either choose to complete the entire certification or hone in on the courses that matter most to you. And guess what? It’s absolutely free. Enjoy learning!

Scroll on to find more of the latest social media news stories!

1. LinkedIn offers free courses in diversity.

With everything that’s going on right now, I think we all could stand to learn a thing or two about how we build a better workplace and society. This week, LinkedIn shared the company’s decision to offer free courses on how to create more inclusivity and build a sense of belonging in the workplace. The course covers topics such as Skills for Inclusive Conversations, Communicating about Culturally Sensitive Issues, and Confronting Bias: Thriving Across Our Differences, to name a few. This initiative calls for a huge shout out to LinkedIn for providing us with the resources in moving toward a better world.

2. YouTube adds new features to boost channel performance and merchandise sales.

YouTube is launching its own version of a Google Analytics-like performance overview which will display subscriber count, watch time, views, and revenue performance within a single dashboard. The platform also released a ‘Live Alerts for Merch’ feature, which will promote the merchandise sales within the comments thread during a live stream. With live stream viewing increasing in popularity during the COVID-19 lockdowns, this feature is seen as a welcome move by creators to help them promote their merch sales and boost their revenue. Way to go, YouTube! 🙌

3. Facebook’s Manage Activity feature gets a refresh.

Is it just me or does everyone else also cringe when Facebook reminds you of the stuff you posted 10 years ago? I’ll take that as a yes. I mean, it is fun to look at the stuff your younger self posted but you kind of want to keep that to yourself, right? Here’s where Facebook’s archive feature comes in handy. For content you no longer want others to see on Facebook, but still want to keep for yourself, can now be archived in the manage activity tab. Phew! According to Facebook; “Manage Activity also allows you to move posts you no longer want to the trash. Posts sent to the trash will stay there for 30 days before being deleted unless you choose to manually delete or restore them before then.”

4. Twitter is guiding people to take action against racial inequality.

Learn. Ask. Show up. Speak up. These are the golden rules that Twitter provides on how to act and respond to the racial inequality prevailing in the society. According to Twitter, the first step is to “understand the historical and structural contexts that have led to racism and discrimination that are so ingrained in society.” To help with that, Twitter also shared resources like ‘Anti-Racism Resource Guide’, ‘How to be an Anti-Racist’, and a few others. Twitter advises people to speak up and “address anti-Black sentiments when you see them and discuss the violence and injustice that Black communities face” with friends and family, in meetings, and on social media. It’s important we stand up for what’s right and there’s no time like the present.

5. Instagram is testing a ‘double-story stories’ feed.

Seeing double? Don’t worry, your vision is just fine! Instagram is testing a new format for stories that will feature them more prominently in your feed. A double-story stories feed might be the new normal for stories if the test results come back with positive responses. For all we know, this could either be a fun experiment that Instagram is testing out or a clear indication that the app is moving towards a stories feed approach. I guess we’ll just have to wait and see. What are your thoughts on this new format? Yay or nay?

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