5 Social Media News Stories You Need to Read This Week.

Quick bites of social media goodness.
Laura Daddiego
Laura Daddiego
August 14, 2019 - 28 min. read

Social media is constantly being updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.

1. Facebook to play a role in news sharing

We mentioned this a few months back and now, it seems like a dedicated Facebook News section could happen before the end of the year. The reality is that at the moment, the demand for news content on Facebook is higher than ever. Simultaneously, Facebook has gotten backlash from some for not doing enough to stop the spread of fake and biased news. So what’s the update? The new section would be like Facebook Watch but for news content. Basically, it would allow users to read news articles coming only from trusted partners and publishers. Facebook is currently working on an expensive agreement with some publishers to license content.

2. What if you could follow a specific topic on Twitter?

Consider this: Twitter is now planning to create topics for everything its users might be interested in. Once the feature is rolled out, you’ll be able to follow a selected range of topics like sports teams or celebrities, curate your own lists, and engage with the content. In order for this to work, Twitter will generate topics with the help of a machine learning tool.  It’s unclear at the moment how the algorithmic promotion of topics of interest will interact with other algorithm promotions.

3. Anybody can be an AR vizard!

Yes, you heard it. It’s now possible to create and publish your own Augmented Reality (AR) effects on Instagram. All you need to do is download Facebook’s Spark AR Studio and let your creativity flow! If you’re looking to spice up your next IG campaign, seek inspiration in the user’s library and use the various tools offered. If you’re a designer, build rich effects and share them with your community. Lens creators have been around for a while on Snapchat, so this could be the next big thing to help you monetize your design portfolio, and gain popularity in the Instagram world. Even if you haven’t worked with 3D before, this feature will make it easier to get started.

4. Add a stream of images on your Facebook Stories

Once upon a time, Facebook Stories was thought to take over the main feed and, well, that hasn’t happened yet. In fact, only 1/3 of the platform’s users use Stories regularly. This new feature allows you to update a stream of still images to your Stories. Technically, you already can do that, but having the clear option will probably push more people to try the feature and update more content to the platform.

5. YouTube Super Chat gets rolled out to more countries.

If you’re using YouTube live streams, you might want to check this feature out. Let’s start with what Super Chat is. Super Chat allows a user to purchase and highlight a message during a live stream. YouTube is now expanding the program to more countries in order to incentivize creators. A message stays pinned in the chat for a set period of time, depending on the amount you paid, it can be from 0.099$ to 500$. All chat messages are moderated by creators and YouTube. If you’re a moderator, Super Chat is not any different from a regular live chat, since you still have full control over your live chat.

 

Don’t worry, we’re here to help you keep up with all the latest social media updates. Scroll down for more:

 

1. Instagram is looking into a “Stories About You” section

Simple but potentially highly useful, Instagram is looking to add a separate notification section for Stories. If this makes it past testing, you will be notified whenever a Story mentions or tags you. There’s no official announcement yet, Jane Manchun Wong simply spotted and tweeted about it. This could be extremely relevant for those who have a high volume of mentions and struggle to keep on top of their responses. Let’s see if it makes the cut.

2. Tik Tok is testing an Instagram-like grid and much more.

Any Tik Tok fans out there? Well, the fourth most downloaded app in the world is testing some cool new stuff. Here’s what you need to know, starting with the “For You” section.  This allows you to check out more video content in a grid-style layout a la Instagram. The new “Discover” button will most likely help users find new people or accounts to follow. Another feature seemingly in the pipeline is the addition of the count of downloads alongside video Likes and Shares.

3. Facebook to remove outdated interest targets

Thousands of outdated and infrequently interest targets are about to be deprecated on Facebook. Don’t worry, this is not as drastic as it sounds. Facebook says the majority of advertisers won’t even notice the difference and, if you are using any of them, you’ll be notified on your Ads Manager. As a bigger plus, this should help advertisers by clearing out the clutter and making target selection a lot simpler. Another update to keep on your radar is ‘Search’ ads, for some advertisers it’s now an option within their Ad Placements tools.

4. Create your campaign on the go with Pinterest

Pinterest campaign creation is going mobile! A simplified ad creation experience is coming to the platform via a Mobile Ad Tools update that is currently only available in the US. How does it work? Just choose the right Pin, pick the targeting and check your campaign controls and editing options on the go. It’s deliciously appropriate that everyone’s (arguably) favorite lifestyle sharing platform is finally no longer tied to desktop.

5. Twitter tests icons to label conversations

Despite a slew of small updates over the past year, Twitter conversation threads can still be hard to read. Following the failure of the “Original Tweeter” and “Author”, Twitter is now testing icons designed to make conversation easier on the platform.  As you can see from the tweet below, if the original tweet author engages in the thread, their tweet will be labeled with a microphone. People directly mentioned in the original tweet will be marked with a @ icon and, last but not least, if a person you’re following engages with the tweet, it will be assigned with a small person icon with the checkmark. Will these little gray tweaks help ease our tired eyes and feckless thumbs?

 

 
 
 
Looking for a summer read? Keep scrolling for more popular social media updates:
 

1. What is Shoelace, Google’s latest social network

Shoelace is a hyper-local social networking app designed to bring together people that share the same interests. Google’s new app encourages people to spend more time seeking non-online activities, real-life experiences. In short, an app that helps “help facilitate real-world connection”. How does Shoelace work? You can suggest events, share them with the online community or simply browse the recommended activities. The downside? Shoelace is invite-only for now and available in the NYC area.

2. Keeping up with LinkedIn Campaign Manager

If you advertise on LinkedIn, there’s great news for you: You can now select three new advertising campaign objectives when creating a campaign from scratch. LinkedIn is working hard to build an objective-based advertising platform – this small change will facilitate the way you create and optimize campaigns based on your marketing objectives. Let’s check out the three new objectives! 1) For your top-of-funnel campaigns, you now have the Brand Awareness campaign objective which are charged by impressions. 2) If you’re looking to optimize your advertising strategy for specific website actions, Website Conversions might be the right objective for you. 3) Last but not least, Job Applicants which allows you to create job ads using Campaign Manager.  

3. Time to check the new Twitter redesign

The new design is in and we can’t wait to know what you think! This new upgraded and simpler experience will help you easily access all your essential features. Practically, the DMs section has been expanded, the left-hand bar contains all the core actions of the network like Notifications or Bookmarks. Keep an eye on the Explore section too, it will help you find the popular local news and Top Trends. If you have multiple accounts, it will be easier to switch from one to another via the left-hand bar. The Search feature was upgraded and you now have advanced filters to search for people and/or tweets. It will be pretty much impossible to miss your Personalized Trends in the (way bigger) right-side bar.

4. Pinterest launches 4 new brand video tools

Crazy about Pinterest Marketing? Last week, during the VidCon conference in Anaheim, California, Pinterest announced some cool video features. Let’s check what’s new in the network: 1) a new uploader to seamlessly upload video content, 2) check all the video content shared by a brand on the new video tab, 3) the lifetime analytics will give you insights on your videos performance and 4) the Pin Scheduling to schedule pin in advance. Why is video content more powerful than ever on Pinterest? To put it simply, it doesn’t disappear in feeds which makes it easier for users to discover them.

5. What you need to know about Twitter ArtHouse

Creator content has never been more important than now for Twitter. According to one of the latest Twitter and GroupM’s research, video content optimized for Twitter drives 33% more emotional engagement than non-optimized one. Here is where ArtHouse comes in handy assisting advertisers in the creative process with several tools such as video creation/editing, influencer management, and event live-streaming. So if you are struggling with content strategy and content creation, or simply if you are lacking in resources, you might want to check ArtHouse.

 
 
What’s new in social media? Keep reading for more popular social media updates:
 
 

1. LinkedIn’s new algorithm rewards the ‘builders’

Did you know that each LinkedIn algorithm has an assigned objective? LinkedIn recently introduced a “contribution” objective to its feed algorithm. That means the network now rewards audience “builders”—contributors basically—all those people that regularly share, comment and react to content. LinkedIn wants you to become a valuable member of your community, so the new algorithm will be rewarding people for getting more involved, more regularly on the network. 

If you are looking to become a pro with LinkedIn Marketing (and win the algorithm over), guess what? We are hosting a webinar on the 25th of July and you might want to check it out.

2. Facebook downranks misleading health information

Facebook is calling time on snake oil salesmen, at least the medical kind. The network recently stated that from now on “posts with sensational health claims or solicitation using health-related claims will have reduced distribution.” To that end, the social network just released two new feed algorithm updates. The first one aims to reduce the spread of content that makes exaggerated health claims. The second one will try to control the sale of products and services labeled “miracle cures”. This won’t affect only Business Pages but also personal profiles. 

3. Have you checked out the new Instagram Join Chat sticker?

As we said a few months ago, 2019 is all about private messaging apps! The new Instagram “Join Chat” sticker allows you to invite people to private chats directly from your IG Stories. Initially tested in May, the new feature triggers a notification to the creator every time somebody asks to join the chat. What’s in for marketers? This features could help a lot of brands nurture even more communities than Facebook Groups is currently doing. As for influencers, this could really make a difference, bringing creators and followers together in one place.

4. Remember Audience Reach for Custom Audience? It’s back

All you advertisers out there, this one is for you. Looks like the Audience Reach for Custom Audience will soon be back on Facebook. This tool was removed last year after discovering a vulnerability in the tool that let people deduce user attributes such as gender or country. Facebook has brought it back in from the cold while working on three factors: privacy, protection, and new usage restrictions. This tool is particularly useful for assigning and adjusting campaign budget. Its return will definitely make life easier for many. Check out the official message from Facebook below.

UPDATE JULY 2, 2019: Since suspending this feature last year, we’ve been working with researchers to improve the…

Posted by Facebook Bug Bounty on Friday, March 23, 2018

 

5. YouTube could hide comments on all videos

YouTube’s comment section has long been infamous as a troll-infested trail of vitriol. But it seems civilization and civility could be on its way if the network rolls out a feature currently being tested on Android in India.  This would hide all the comments by default, though they can be unhidden with a click if the viewer wishes. There hasn’t been a clear statement on the future here, but it is definitely a move many would welcome should it become standard.

 

Up for more updates? Don’t forget that you can keep scrolling for all the latest juicy social media news:

 

1. Instagram Creator Account: all you need to know 

Should you switch from a Personal or Business Account to a Creator one? What are the perks of being a creator? To begin with, you need to have at least 10,000 followers and your account has to be linked to your Facebook Page. The new Creator Account allows you to switch profile category (such as blogger, author, entrepreneur or musician), it has better growth insights such as daily “follow” and “unfollow” as well as telling you when your fans are online. With messaging, you get an extra tab for more filtering on your incoming messages. Then there are Shoppable Posts, if you have a Creator Account you’ll be able to work on more creative sponsorships opportunities. Click below to find out more.

2. Facebook announces its digital wallet

Facebook is getting ready to launch its own digital-currency in 2020. Libra, as it’s called, is pegged to be the next big thing, a global currency that will provide secure and easy financial services. The powered blockchain digital wallet, Calibra, will let you send Libra to everyone with access to a smartphone. One of the first goals with the app is to support people with limited access to proper financial services. A big step for Facebook, folks. The app will be fully integrated with Facebook’s massive ecosystem and, according to an official source, Calibra data and Facebook data will be kept separated. You will also need a government-issued ID to create an account.

3. Check out LinkedIn’s latest batch of features 

If you love LinkedIn as much as we do you’ll definitely want to catch up with all its latest feature launches. Let’s start with Photo Tagging that was just released to all users. This will make it easier to recognize and connect with new people. Next is Messenger, which now supports video messages so you can directly record and share video content via direct mail. Meanwhile, the LinkedIn app’s post button has been moved to the bottom center of your screen to make sharing updates faster. You may already have seen that you can discover all your favorite topics and hashtags on the right side of your feed. If that’s not enough, don’t forget about Reactions and Live video (still in beta).

4. Facebook is removing some of the Business Page Info sections

Starting from August 1, 2019, Facebook will be removing some of the fields in the Business Page “About” section. Information such as Company Overview, Biography, Mission, Affiliation, Personal Interests and perhaps more will soon be deleted for good. If you are managing one or more Business Pages, you may want to start working on how you’ll be communicating your brand/business story through your page. Facebook is currently suggesting to use the Page Description section to keep the most important information. Remember, you can access this information via the Setting – Page info.

5. YouTube interactive video ads–now for makeup

Google loves experimenting with AR and, guess what? Starting from this summer YouTube will let you experience makeup products through interactive video ads by enabling the new “virtual try on” feature. It’s still in Alpha and will initially only be available to selected brands such as MAC Cosmetics, but other brands could be admitted soon. During a preliminary test, YouTube found out that 30% of people activated the AR experience to try a product, spending around a little less than a minute. 

 
 
You can’t really slow down with social media. Scroll for more of the latest industry updates:
 
 
 

1. IGTV surrenders to the landscape video format

Is the vertical video era over? Well, yes, at least for IGTV. Until recently, it wasn’t possible to upload horizontal landscape videos to IGTV. Now, not only you’ll be able to do that, but your IGTV videos will also appear full-screen when users turn their phones. The decision is powered by an Instagram change of vision focused on “enabling creativity” and on content rather than format. After the quiet redesign of the IGTV app, this new format flexibility could definitely drive more creators onto the platform.

2.Why Twitter acquired deep learning app Fabula AI

For social media networks, the pressure is definitely on when it comes to privacy and disinformation issues. So how can they protect users from the trolls and “fake news”? In the case of Twitter, they just joined forces with a London-based deep learning startup Fabula AI. In the past few years, Fabula AI’s talented group of machine learning researchers have been working on developing a technology to identify online disinformation. “There are characteristic patterns to how fake news’ spreads vs the genuine ones,” said Fabula co-founder, Michael Bronstein. At the moment it’s not clear yet how Twitter will integrate Fabula’s technology. Stay tuned for more updates.

3. Instagram’s new Branded Content ads option

In case you missed it, the Branded Content feature has been around for a while, making it possible to sponsor branded content posts as feed ads. Until recently the option had been available to a handful of influencers, allowing the sponsored content to reach only the influencer followers. But now any content creator can produce them, and you’ll see these posts regardless of whether you’re following a creator or not. These will feature the tag “Paid partnership with” for transparency sake.  But how does it work? Both creator and advertiser will need to enable the feature in “Settings” under Business – Branded Content — after that, posts will appear in the Ads Manager under Existing Posts where they can be boosted. 

4. Powering up LinkedIn advertising capabilities

LinkedIn recently closed a deal to acquire an advanced machine learning company Drawbridge. According to LinkedIn, 78% of B2B marketers see the platform as “the most effective” social network—if you are one of them, this will come as welcome news. This should open the door to the latest advanced machine learning tools to spur LinkedIn’s Marketing Solutions growth even more. Drawbridge is also expected to accelerate LinkedIn ads efficiency with more accurate Matched Audiences, Audience Network campaigns and better channels/device attribution.

5. Sharing links to Stories.

Instagram has been working on this for some time now—and the signs are that it could be rolled out soon. Stories link sharing would allow you to share your Instagram Story via a unique link. Amazing, right? And just think about the bigger picture for marketers. This will allow brands to integrate Stories directly into other marketing channels. You could, for example, share your Story in a newsletter. One thing is for sure, this will inspire many more companies to invest in Instagram Stories.

 

Don’t miss any of the latest social media updates! Keep scrolling to read more industry news:

 

1. Facebook reveals its new Stories Composer

Reverse engineering expert Jane Manchun Wong just unveiled the new Facebook Stories composer. Have a look below—the new layout has an additional right sidebar with new options such as Privacy’ and ‘Studio effects’. With  500 million daily users, Stories have been a big deal for Facebook over the past year or so, even if they’ve never had the appeal of Instagram Stories. Fingers crossed Facebook: hopefully, this new composer will get more people onto the platform—and help them craft some awesome content. 

2. IGTV gets a revamp to adapt to the latest video trends consumption

Well, sort of. With only 4.2 million installs worldwide,  IGTV has far from lived up to expectations. So now Instagram is clearly seeking inspiration from the success of other video apps such as  TikTok and Snapchat. The app has recently undergone a quiet makeover, ditching the category-based navigation and central feed horizontal and vertical scrolling. How does it look? There is now an auto-play mode video at the top of the screen. By scrolling down you can access a full-screen content grid where you can discover more videos. 

3. @shop account to boost Instagram e-commerce initiatives

Fact: The @shop account had nearly 16,000 followers in the first twelve hours. After revealing the new Explore tab, which it redesigned to ramp up its e-commerce and content discovery, Instagram has just launched a @shop account to boost shoppable posts. This involves an  Instagram team curating shoppable content across the platform behind the scenes. What makes @shop unique is that it’s 100% driven by trends and aimed to help you discover emerging brands/products/services. You should totally check it out!

4. What’s new with the Facebook News Feed algorithm?

There are some  Facebook News Feed algorithm updates you should know about. Let’s start with the greater reach restriction. Yes, you read it correctly. Basically, Facebook is tweaking its algorithm to help you see more content from your most relevant connections. How? By factoring in signals such as photo tags, the people you constantly interact with, and likes. It’s the latest in Facebook’s move to prioritize quality over quantity. The network has been working hard on fostering a safe community, fighting against the spread of misinformation, demoting posts users have reported as not ‘worth their time’ and unoriginal/unsafe content.

5. LinkedIn announces new Jobs features 

LinkedIn is an essential tool when it comes to job-seekers and hiring managers. Did you know that every week 600 million users apply to jobs 25 million times? Cool, right? Now its job app will soon include a redesign of its homepage, job alerts, skills assessment, and salary insights. To support all the recruiters using the platform, LinkedIn is bringing LinkedIn Jobs, Recruiter, and Pipeline Builder together in one place. And, if that’s not enough, it’s adding Screening Questions to collect even more information on candidates.

 

If you are looking for more social media updates, you are in the right place. Keep reading to learn all about the hottest industry news:

 

1. What’s up with the latest Facebook algorithm change?

They did it again! Over the coming months, Facebook will be once more tweaking its algorithm. This time the changes are a series of ranking updates that will favor quality video content creators and publishers. This will definitely impact the way video is consumed on the platform. So, what’s new? Basically, these three factors will now have a greater impact on video rankings: loyalty and intent, video and viewing duration, and originality. And that means that video creators will all have to work harder than ever on producing truly engaging content.

2. Instagram is making shopping even more simple

Facebook’s annual F8 conference just wrapped up, and this was one of the year’s biggest announcements. Creators and influencers will be able to tag and sell items directly to people viewing their posts or Stories. This will initially only be available on items from members of the Checkout beta program launched a few months ago, which includes influencers such as Gigi Hadid or Kim Kardashian. Creators and brands will also receive insights to get a deeper understanding of how posts are performing.

3. YouTube Brandcast top updates

The recent eighth annual Brandcast conference announced a bunch of new changes for YouTube. To begin with, they’ll be adding two new ways to make the YouTube Google Preferred program more “useful to brands”: now videos that are frequently watched on larger screens or have higher production value will rank higher in its P-Score algorithm. Another big announcement was that YouTube is now supported by Nielsen Total Ad Ratings (TAR), meaning brands can compare YouTube and TV. If that’s not enough, the YouTube Original series will soon become free (with ads), plus the network is “doubling down” on the amount of content around music festivals and other cultural events streaming on the platform.

4. Twitter upgrades its Retweet function 

This will definitely make it easier to express yourself, why? Because now Twitter lets you add a photo, video or gif to your shared content. You will be able to add up to four multimedia elements to a retweet, which will definitely liven up our feeds. Twitter described this as a highly requested feature. Meanwhile, the people of Twitter are still awaiting that much-needed “edit” button. A Social Media Manager only can hope.

5. Facebook introduces a new Instagram Creator Studio 

What’s that you ask? A new dashboard to help users access a range of analytics metrics including engagement stats, audience activity or demographic info via desktop. This is currently still in test mode and available only to a few accounts. It will be integrated into Facebook’s Creator Studio app for now. Bear in mind that these won’t be any metrics you haven’t seen before or different to what you can see in the mobile app, but, this has the potential to become a very helpful tool.

Social media is moving fast so should you. Keep reading to learn more about the latest industry updates:

 

1. What you need to know about WhatsApp new privacy settings

The new feature will allow users to check who has the admin rights to add them to any conversation. What for? Mostly protecting users from misinformation and keeping phone numbers as private as possible. WhatsApp will also introduce an invite system to give you the chance to accept or deny any group invite. You’ll soon be able to decide who can add you to a group text with these three options: Nobody, My Contacts or Everybody. This feature will most likely be enabled as the default, but if you want to double check you can find whether it’s active or not under Settings>Account>Privacy section on your app. Additionally, the app is also removing around 2 million suspicious accounts globally per month. 

2. Facebook might add a News Tab

The battle against misinformation is on. With the demand for more news only increasing, can a dedicated Facebook news section really work? For many years Facebook has held a very important role in the distribution of news across the web.  Now, some of the “Social Network” representatives have been teasing with the idea of a News Tab to only distribute news content from “high quality, trusted sources.” There isn’t much else to know at the moment, the new tab will probably have the look and feel of Facebook Watch. According to Zuckerberg, the News Feed has never been the right place for news and they are currently still looking for ways to make this work together with publishers.

3. Twitter changes the number of accounts you can follow per day

From 1000 to 400, Twitter has decided to cut the number of accounts you can follow per day. After the massive clean-up of its API users, this is another big step to block bot spammers on the platform. If you are thinking about why 400? The company stated: “We looked at follow behavior at various thresholds, and selected 400 as a reasonable limit…”- In the past few months, Twitter has been focused on updating its spam reporting tools and, only lately, it has introduced a new security measures for verification/sign-up.

4.  1:1 Aspect Ratio for image link ads on Facebook

Facebook has just announced that they will allow advertisers to create image link ads with an aspect ratio up to 1:1. This will help you to be more flexible using the same creative across Facebook and Instagram. Why going square? Well, primarily because this is already available for IG ads and, additionally, Facebook discovered that 1:1 image ads showed a significantly higher click-through rate. What’s not to like?

Facebook aspect ratio
5.  New LinkedIn options for uploading documents

From PDFs to PowerPoint presentations to whitepaper, all users will now be able to upload documents directly to their feed post. The feature was first rolled out on LinkedIn messenger and, only recently, to Company Pages. This is an amazing opportunity for all marketers out there trying to build a strong personal and professional branding. Knowledge sharing is a good option to make new connections and start conversations. How do you do that? Just tap the document icon on feed message box on your desktop feed and choose a document, but don’t forget to use a couple of well-related hashtags!

Curious about what has been happening the past month? Keep scrolling for all the latest social media news:

 
 
1. Keep building connections with LinkedIn Meeting Planner

Scheduling a meeting can be a pain, but wait—LinkedIn has the perfect solution. If you’re an avid platform user and you’re always on top of content, exchanging ideas, building business connections and new opportunities, this will help you out a lot. Forget copy-pasting meeting times and switching between apps—when scheduling a meeting you can now share your availability directly within a conversation you’re having in LinkedIn Messenger. How? Tap the calendar icon and then select the time slots you’d like to propose. If that’s not enough, soon you’ll also be able to check on responses to your selected time slots.

2. “Checkout on Instagram” will make you love shopping even more

Ok fine, it’s still in beta, but over 20 top brands such as Adidas, Prada and Balmain have joined the program. “Checkout on Instagram” requires only a few steps to buy the products you love without leaving the app by tapping the product tags on shoppable posts (including Feed posts, Stories and posts in Explore). Instagram has really made it easy—you’ll need to enter your name, email, billing information and shipping address only the first time you check out. After that, it will all be about tapping here and there on your favorite items. Plus, brands will be able to track what users buy from the “Orders” tab and customers will not only receive an order confirmation within the app, but they’ll also be constantly updated on the shipping status. Amazing!

3. LinkedIn advertising gets yet another update

A few months ago, LinkedIn launched the new Interest Targeting option based on the content people engage with on the platform. Now, Bing Search Data solidifies the Interest targeting, fetching 1.3 billion users’ related searches and information. Plus, Lookalike Audiences are finally available in your Campaign Manager, which are an extremely powerful tool on LinkedIn since you have access to highly precise information such as job titles, employers and professional skills. Last but not least, Audience Templates are here for those who struggle to find their target audience. These templates will include audience characteristics and will help you search for the right market segment based on your goals.

4. Twitter audits API developers.

To ensure the safety of the platform, starting from June 19th Twitter will limit user and mention timeline endpoint requests. This will require developers of any app using the Twitter API to submit their app for review with a three-month notice. This move will help Twitter review and oversee how apps and their developers are using its API. The process mostly applies to apps that request tweets or mentions over 100,000 times per day. If developers are providing a service for a third-party Twitter client or doing research, they won’t be charged. However, devs of B2B tools will most likely be asked to sign a commercial licensing agreement.

5. LinkedIn is joining forces with Adobe.

How do you power up your targeting capabilities? Easy, you partner with a tech giant like Adobe. LinkedIn is not slowing down lately and now it’s ready to increase the efficiency of its account-based marketing with the support of Adobe Experience Cloud. This is a great opportunity for B2B companies to fetch even more accurate audience insights! Why? Well, connecting LinkedIn sources with Adobe will empower both sales and marketing teams with data from Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales.

 

 

You can’t really slow down with social media. Scroll for more of the latest industry updates:

 

1. Have you met Twttr?  

The new prototype app “Twttr” has just gone live for the first batch of testers. It’s a “work in progress” project that aims to test out new ideas outside of Twitter’s public network. As a natural first step, Twitter will be testing new conversation thread designs and its updated status structure. None of the testers were asked to sign non-disclosure agreements, so any thoughts/feedback will be out in the open and accessible to everybody to generate even more buzz. To sign up as a tester. you’ll only need to use the right hashtag: #LetsHaveAConvo.

2. A co-viewing feature might be coming to IG.  

Almost four months ago, TechCrunch had a tip-off on a video sharing feature coming to Messenger called Facebook Watch Party, which has been working very well—it generates eight times more comments than Live videos. Today, Instagram’s code revealed that Facebook is actually internally prototyping the same feature within Instagram Direct Messaging, titled “Watch Video Together”. The feature was spotted by Jane Manchun Wong, an app whisperer and code hunter. Currently, we don’t know much about what users could be watching, but the code revealed a “Playlist” feature and a “Suggested Content” tab. This might be another smart play to boost IGTV and get people to spend more time in-app (despite the “Time Well Spent” dashboard released this summer). We’ll see how this will evolve in the upcoming months!

3. YouTube launches “Fact-Check”.

Although we don’t know yet when it will be rolled out globally, YouTube is currently testing a new feature in India to help clean up abuses of the platform. The “Fact-Check” pop-up will appear on sensitive content that is usually prone to misinformation. This feature is designed to bring users more context and it’ll be created in collaboration with YouTube’s verified fact-checking partners. For now, it will only extend to search queries, not individual videos.

4. Instagram Branded Content is here. 

We all know IG has been redefining influencer marketing over the past few years, but now it’s even adding a tool to ensure more formal and controlled partnerships across the platform for paid content. Connecting advertisers and creators with a new way to sponsor posts, the new “Branded Content” ads will really upper your Insta-game. Tagging a marketing partner has been possible for a while now (since 2017), but what’s new is that when you are initiating a partnership with an influencer, that specific Instagram post won’t just reach their followers. It will let you promote these posts just like you would with any other ad. These partnerships are not yet available to all brands, but you may still have time to apply for the program. 

5. Pinterest ramps up its e-commerce tools.

Pinterest has been strict in affirming itself as a ‘discovery engine’ platform for some time. We get it, Pinterest isn’t a social media platform. Today, almost 90% of Pinners check their boards looking for products they might want to buy, connecting the visual search to the shopping experience. These new e-commerce additions will make it easier for users to find available products similar to ones they’ve already shown interest in. The new features include: Shop a brand, Personalized shopping recommendations, Catalogs, Shopping Ads (available to all through Ads Manager) and Shopping search.

 

There’s more juicy news you could have missed! Keep reading for trending social media stories:

 

1. Facebook introduces a new premium video ad program. 

Its name is Facebook Showcase and it will serve big advertisers with the best ad placements across successful Facebook Watch content. Not only that, but the program will also help boost brand awareness and tap into audiences that are hard to reach via TV ads. Although Facebook Watch is not close to the viewership of network TV (Watch “only” has 400 million regular viewers), its plan is rather ambitious, focusing on a select few big-name partners.

For now, Facebook Showcase will offer three placements: In-Stream Reserve, to reach people watching the most engaging videos from high-quality publishers; In-Stream Reserve Categories, to reach people watching videos within a specific category; and Sponsorships, to help advertisers create partnerships with publishers by sponsoring a program. Will 2019 be the year of Facebook Watch?

2. WhatsApp has its 10th birthday!

Wow! It’s been a 10-year-long journey for WhatsApp, which culminated in another milestone last month: the launch of WhatsApp Business. Beating the odds (and beating Messenger), today 1.5 billion people use WhatsApp as a private messaging service. A massive user base, right? Definitely too juicy to be left untapped in 2019. Even though promoting advertising and business opportunities on WhatsApp might not be that easy compared to other social platforms, Facebook is clearly looking into keeping its core functionality while sizing up monetization options. We can’t wait to see how private messaging apps will evolve this year—and that’s part of why Falcon.io is now an official WhatsApp Business solution provider.

3. The rise of Pinstagram?

No, “Pinstagram” is not the name of a mythical beast or ancient wizard…it’s more like an Instagram version of Pinterest’s boards and collections where users can add their own favorite items. IG already launched Collections back in 2017 together with its bookmarking tool for saving favorite photos, but apparently it’s looking to expand. Consider this—the “Make Collection Public” feature would change the Insta game since it wouldn’t require users to produce their own content. They could focus more on curating and expressing themselves through their public collections. For now,  the feature isn’t available to the public and Instagram hasn’t made any formal announcements…but we’ll see.

4. Beware of Facebook campaign budget optimization.

After September 2019, Facebook will migrate all ad campaigns to have their budgets automatically optimized. You’ll be able to allocate a central campaign budget that will be distributed based on the best-performing ad sets. The big deal is: Facebook advertisers will no longer be able to define budgets at the ad set level (ouch) but they’ll still be able to indirectly control budgeting using the “ad set spend limit”. And how is the “best ad set” selected? According to Facebook, it’s “based on the total number of results for your campaign and the average cost per optimization event at the campaign level.”

5. What are people talking about on LinkedIn?

LinkedIn already knows what users are talking about on its platform—and now you will too. Social Media Manager Anna Slingo recently spotted a new option on the right side of the feed that will show you trending content curated by LinkedIn’s editorial team. The feature is available both on desktop and mobile via the search bar. This is definitely going to make it easier to stay informed about topics that people in your network may be talking about.