Social media is constantly being updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.
1. Instagram Creator Account: all you need to know
Should you switch from a Personal or Business Account to a Creator one? What are the perks of being a creator? To begin with, you need to have at least 10,000 followers and your account has to be linked to your Facebook Page. The new Creator Account allows you to switch profile category (such as blogger, author, entrepreneur or musician), it has better growth insights such as daily “follow” and “unfollow” as well as telling you when your fans are online. With messaging, you get an extra tab for more filtering on your incoming messages. Then there are Shoppable Posts, if you have a Creator Account you’ll be able to work on more creative sponsorships opportunities. Click below to find out more.
— Entrepreneur (@Entrepreneur) June 11, 2019
2. Facebook announces its digital wallet
Facebook is getting ready to launch its own digital-currency in 2020. Libra, as it’s called, is pegged to be the next big thing, a global currency that will provide secure and easy financial services. The powered blockchain digital wallet, Calibra, will let you send Libra to everyone with access to a smartphone. One of the first goals with the app is to support people with limited access to proper financial services. A big step for Facebook, folks. The app will be fully integrated with Facebook’s massive ecosystem and, according to an official source, Calibra data and Facebook data will be kept separated. You will also need a government-issued ID to create an account.
— The Verge (@verge) June 18, 2019
3. Check out LinkedIn’s latest batch of features
If you love LinkedIn as much as we do you’ll definitely want to catch up with all its latest feature launches. Let’s start with Photo Tagging that was just released to all users. This will make it easier to recognize and connect with new people. Next is Messenger, which now supports video messages so you can directly record and share video content via direct mail. Meanwhile, the LinkedIn app’s post button has been moved to the bottom center of your screen to make sharing updates faster. You may already have seen that you can discover all your favorite topics and hashtags on the right side of your feed. If that’s not enough, don’t forget about Reactions and Live video (still in beta).
— Social Media Today (@socialmedia2day) June 17, 2019
4. Facebook is removing some of the Business Page Info sections
Starting from August 1, 2019, Facebook will be removing some of the fields in the Business Page “About” section. Information such as Company Overview, Biography, Mission, Affiliation, Personal Interests and perhaps more will soon be deleted for good. If you are managing one or more Business Pages, you may want to start working on how you’ll be communicating your brand/business story through your page. Facebook is currently suggesting to use the Page Description section to keep the most important information. Remember, you can access this information via the Setting – Page info.
— Marketing Land (@Marketingland) June 17, 2019
5. YouTube interactive video ads–now for makeup
Google loves experimenting with AR and, guess what? Starting from this summer YouTube will let you experience makeup products through interactive video ads by enabling the new “virtual try on” feature. It’s still in Alpha and will initially only be available to selected brands such as MAC Cosmetics, but other brands could be admitted soon. During a preliminary test, YouTube found out that 30% of people activated the AR experience to try a product, spending around a little less than a minute.
— The Verge (@verge) June 19, 2019
1. IGTV surrenders to the landscape video format
Is the vertical video era over? Well, yes, at least for IGTV. Until recently, it wasn’t possible to upload horizontal landscape videos to IGTV. Now, not only you’ll be able to do that, but your IGTV videos will also appear full-screen when users turn their phones. The decision is powered by an Instagram change of vision focused on “enabling creativity” and on content rather than format. After the quiet redesign of the IGTV app, this new format flexibility could definitely drive more creators onto the platform.
— Social Media Today (@socialmedia2day) June 1, 2019
2.Why Twitter acquired deep learning app Fabula AI
For social media networks, the pressure is definitely on when it comes to privacy and disinformation issues. So how can they protect users from the trolls and “fake news”? In the case of Twitter, they just joined forces with a London-based deep learning startup Fabula AI. In the past few years, Fabula AI’s talented group of machine learning researchers have been working on developing a technology to identify online disinformation. “There are characteristic patterns to how fake news’ spreads vs the genuine ones,” said Fabula co-founder, Michael Bronstein. At the moment it’s not clear yet how Twitter will integrate Fabula’s technology. Stay tuned for more updates.
📣 We're excited to announce @Fabula_AI is joining Twitter! They'll bring their machine learning talent to help us grow our research team and graph deep learning technology to improve the health of the conversation on Twitter. Welcome to the flock! https://t.co/Zbjcmv2G4T
— Twitter Engineering (@TwitterEng) June 3, 2019
3. Instagram’s new Branded Content ads option
In case you missed it, the Branded Content feature has been around for a while, making it possible to sponsor branded content posts as feed ads. Until recently the option had been available to a handful of influencers, allowing the sponsored content to reach only the influencer followers. But now any content creator can produce them, and you’ll see these posts regardless of whether you’re following a creator or not. These will feature the tag “Paid partnership with” for transparency sake. But how does it work? Both creator and advertiser will need to enable the feature in “Settings” under Business – Branded Content — after that, posts will appear in the Ads Manager under Existing Posts where they can be boosted.
— The Verge (@verge) June 4, 2019
4. Powering up LinkedIn advertising capabilities
LinkedIn recently closed a deal to acquire an advanced machine learning company Drawbridge. According to LinkedIn, 78% of B2B marketers see the platform as “the most effective” social network—if you are one of them, this will come as welcome news. This should open the door to the latest advanced machine learning tools to spur LinkedIn’s Marketing Solutions growth even more. Drawbridge is also expected to accelerate LinkedIn ads efficiency with more accurate Matched Audiences, Audience Network campaigns and better channels/device attribution.
— Marketing Land (@Marketingland) May 29, 2019
5. Sharing links to Stories.
Instagram has been working on this for some time now—and the signs are that it could be rolled out soon. Stories link sharing would allow you to share your Instagram Story via a unique link. Amazing, right? And just think about the bigger picture for marketers. This will allow brands to integrate Stories directly into other marketing channels. You could, for example, share your Story in a newsletter. One thing is for sure, this will inspire many more companies to invest in Instagram Stories.
Instagram is working on Sharing Link to one's own specific Story
For example, link to my Szechuan stirred noodles Story: https://t.co/6TDgexC8Ve
Don't forget to follow me on Instagram too ;) pic.twitter.com/hNVewsSa6Q
— Jane Manchun Wong (@wongmjane) May 21, 2019
Don’t miss any of the latest social media updates! Keep scrolling to read more industry news:
1. Facebook reveals its new Stories Composer
Reverse engineering expert Jane Manchun Wong just unveiled the new Facebook Stories composer. Have a look below—the new layout has an additional right sidebar with new options such as Privacy’ and ‘Studio effects’. With 500 million daily users, Stories have been a big deal for Facebook over the past year or so, even if they’ve never had the appeal of Instagram Stories. Fingers crossed Facebook: hopefully, this new composer will get more people onto the platform—and help them craft some awesome content.
Facebook is working on a bottom bar in Stories composer for adding Text, Stickers, Effects and Draw. The top right buttons will be shortcuts for adding the specific stickers
Facebook Stories composer will also provide option to apply Studio Effect pic.twitter.com/sOX1CM87kb
— Jane Manchun Wong (@wongmjane) May 20, 2019
2. IGTV gets a revamp to adapt to the latest video trends consumption
Well, sort of. With only 4.2 million installs worldwide, IGTV has far from lived up to expectations. So now Instagram is clearly seeking inspiration from the success of other video apps such as TikTok and Snapchat. The app has recently undergone a quiet makeover, ditching the category-based navigation and central feed horizontal and vertical scrolling. How does it look? There is now an auto-play mode video at the top of the screen. By scrolling down you can access a full-screen content grid where you can discover more videos.
— TechCrunch (@TechCrunch) May 20, 2019
3. @shop account to boost Instagram e-commerce initiatives
Fact: The @shop account had nearly 16,000 followers in the first twelve hours. After revealing the new Explore tab, which it redesigned to ramp up its e-commerce and content discovery, Instagram has just launched a @shop account to boost shoppable posts. This involves an Instagram team curating shoppable content across the platform behind the scenes. What makes @shop unique is that it’s 100% driven by trends and aimed to help you discover emerging brands/products/services. You should totally check it out!
— Marketing Land (@Marketingland) May 9, 2019
4. What’s new with the Facebook News Feed algorithm?
There are some Facebook News Feed algorithm updates you should know about. Let’s start with the greater reach restriction. Yes, you read it correctly. Basically, Facebook is tweaking its algorithm to help you see more content from your most relevant connections. How? By factoring in signals such as photo tags, the people you constantly interact with, and likes. It’s the latest in Facebook’s move to prioritize quality over quantity. The network has been working hard on fostering a safe community, fighting against the spread of misinformation, demoting posts users have reported as not ‘worth their time’ and unoriginal/unsafe content.
— Social Media Today (@socialmedia2day) May 20, 2019
5. LinkedIn announces new Jobs features
LinkedIn is an essential tool when it comes to job-seekers and hiring managers. Did you know that every week 600 million users apply to jobs 25 million times? Cool, right? Now its job app will soon include a redesign of its homepage, job alerts, skills assessment, and salary insights. To support all the recruiters using the platform, LinkedIn is bringing LinkedIn Jobs, Recruiter, and Pipeline Builder together in one place. And, if that’s not enough, it’s adding Screening Questions to collect even more information on candidates.
— TechCrunch (@TechCrunch) May 14, 2019
If you are looking for more social media updates, you are in the right place. Keep reading to learn all about the hottest industry news:
1. What’s up with the latest Facebook algorithm change?
They did it again! Over the coming months, Facebook will be once more tweaking its algorithm. This time the changes are a series of ranking updates that will favor quality video content creators and publishers. This will definitely impact the way video is consumed on the platform. So, what’s new? Basically, these three factors will now have a greater impact on video rankings: loyalty and intent, video and viewing duration, and originality. And that means that video creators will all have to work harder than ever on producing truly engaging content.
— Marketing Land (@Marketingland) May 6, 2019
2. Instagram is making shopping even more simple
Facebook’s annual F8 conference just wrapped up, and this was one of the year’s biggest announcements. Creators and influencers will be able to tag and sell items directly to people viewing their posts or Stories. This will initially only be available on items from members of the Checkout beta program launched a few months ago, which includes influencers such as Gigi Hadid or Kim Kardashian. Creators and brands will also receive insights to get a deeper understanding of how posts are performing.
— TechCrunch (@TechCrunch) April 30, 2019
3. YouTube Brandcast top updates
The recent eighth annual Brandcast conference announced a bunch of new changes for YouTube. To begin with, they’ll be adding two new ways to make the YouTube Google Preferred program more “useful to brands”: now videos that are frequently watched on larger screens or have higher production value will rank higher in its P-Score algorithm. Another big announcement was that YouTube is now supported by Nielsen Total Ad Ratings (TAR), meaning brands can compare YouTube and TV. If that’s not enough, the YouTube Original series will soon become free (with ads), plus the network is “doubling down” on the amount of content around music festivals and other cultural events streaming on the platform.
4. Twitter upgrades its Retweet function
This will definitely make it easier to express yourself, why? Because now Twitter lets you add a photo, video or gif to your shared content. You will be able to add up to four multimedia elements to a retweet, which will definitely liven up our feeds. Twitter described this as a highly requested feature. Meanwhile, the people of Twitter are still awaiting that much-needed “edit” button. A Social Media Manager only can hope.
It's easy to express yourself by Retweeting with a comment. What if you could take it a step further and include media? Starting today, you can! Retweet with photos, a GIF, or a video to really make your reaction pop. Available on iOS, Android, and https://t.co/AzMLIfU3jB. pic.twitter.com/Oir5Hpkb2F
— Twitter Support (@TwitterSupport) May 6, 2019
5. Facebook introduces a new Instagram Creator Studio
What’s that you ask? A new dashboard to help users access a range of analytics metrics including engagement stats, audience activity or demographic info via desktop. This is currently still in test mode and available only to a few accounts. It will be integrated into Facebook’s Creator Studio app for now. Bear in mind that these won’t be any metrics you haven’t seen before or different to what you can see in the mobile app, but, this has the potential to become a very helpful tool.
Facebook's Working on a New Creator Studio Dashboard for Instagram https://t.co/POeAMvIN3B
— Matt Navarra (@MattNavarra) April 27, 2019
Social media is moving fast so should you. Keep reading to learn more about the latest industry updates:
1. What you need to know about WhatsApp new privacy settings
The new feature will allow users to check who has the admin rights to add them to any conversation. What for? Mostly protecting users from misinformation and keeping phone numbers as private as possible. WhatsApp will also introduce an invite system to give you the chance to accept or deny any group invite. You’ll soon be able to decide who can add you to a group text with these three options: Nobody, My Contacts or Everybody. This feature will most likely be enabled as the default, but if you want to double check you can find whether it’s active or not under Settings>Account>Privacy section on your app. Additionally, the app is also removing around 2 million suspicious accounts globally per month.
WhatsApp says its new feature will “help to limit abuse” and keep people’s phone numbers private https://t.co/0Ie6jp4ZgN
— TechCrunch (@TechCrunch) April 4, 2019
2. Facebook might add a News Tab
The battle against misinformation is on. With the demand for more news only increasing, can a dedicated Facebook news section really work? For many years Facebook has held a very important role in the distribution of news across the web. Now, some of the “Social Network” representatives have been teasing with the idea of a News Tab to only distribute news content from “high quality, trusted sources.” There isn’t much else to know at the moment, the new tab will probably have the look and feel of Facebook Watch. According to Zuckerberg, the News Feed has never been the right place for news and they are currently still looking for ways to make this work together with publishers.
Mark Zuckerberg says Facebook is considering building a dedicated tab for news, and is willing to pay publishers for high-quality content https://t.co/wUlpkE9tkF
— Bloomberg Technology (@technology) April 1, 2019
3. Twitter changes the number of accounts you can follow per day
From 1000 to 400, Twitter has decided to cut the number of accounts you can follow per day. After the massive clean-up of its API users, this is another big step to block bot spammers on the platform. If you are thinking about why 400? The company stated: “We looked at follow behavior at various thresholds, and selected 400 as a reasonable limit…”- In the past few months, Twitter has been focused on updating its spam reporting tools and, only lately, it has introduced a new security measures for verification/sign-up.
Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.
— Twitter Safety (@TwitterSafety) April 8, 2019
4. 1:1 Aspect Ratio for image link ads on Facebook
Facebook has just announced that they will allow advertisers to create image link ads with an aspect ratio up to 1:1. This will help you to be more flexible using the same creative across Facebook and Instagram. Why going square? Well, primarily because this is already available for IG ads and, additionally, Facebook discovered that 1:1 image ads showed a significantly higher click-through rate. What’s not to like?
From PDFs to PowerPoint presentations to whitepaper, all users will now be able to upload documents directly to their feed post. The feature was first rolled out on LinkedIn messenger and, only recently, to Company Pages. This is an amazing opportunity for all marketers out there trying to build a strong personal and professional branding. Knowledge sharing is a good option to make new connections and start conversations. How do you do that? Just tap the document icon on feed message box on your desktop feed and choose a document, but don’t forget to use a couple of well-related hashtags!
— Social Media Today (@socialmedia2day) April 7, 2019
Curious about what has been happening the past month? Keep scrolling for all the latest social media news:
Scheduling a meeting can be a pain, but wait—LinkedIn has the perfect solution. If you’re an avid platform user and you’re always on top of content, exchanging ideas, building business connections and new opportunities, this will help you out a lot. Forget copy-pasting meeting times and switching between apps—when scheduling a meeting you can now share your availability directly within a conversation you’re having in LinkedIn Messenger. How? Tap the calendar icon and then select the time slots you’d like to propose. If that’s not enough, soon you’ll also be able to check on responses to your selected time slots.
Setting up a meeting shouldn’t require its own meeting. Messenger now makes scheduling easy! https://t.co/hsL8WQi99h
— LinkedIn (@LinkedIn) March 21, 2019
2. “Checkout on Instagram” will make you love shopping even more
Ok fine, it’s still in beta, but over 20 top brands such as Adidas, Prada and Balmain have joined the program. “Checkout on Instagram” requires only a few steps to buy the products you love without leaving the app by tapping the product tags on shoppable posts (including Feed posts, Stories and posts in Explore). Instagram has really made it easy—you’ll need to enter your name, email, billing information and shipping address only the first time you check out. After that, it will all be about tapping here and there on your favorite items. Plus, brands will be able to track what users buy from the “Orders” tab and customers will not only receive an order confirmation within the app, but they’ll also be constantly updated on the shipping status. Amazing!
3. LinkedIn advertising gets yet another update
A few months ago, LinkedIn launched the new Interest Targeting option based on the content people engage with on the platform. Now, Bing Search Data solidifies the Interest targeting, fetching 1.3 billion users’ related searches and information. Plus, Lookalike Audiences are finally available in your Campaign Manager, which are an extremely powerful tool on LinkedIn since you have access to highly precise information such as job titles, employers and professional skills. Last but not least, Audience Templates are here for those who struggle to find their target audience. These templates will include audience characteristics and will help you search for the right market segment based on your goals.
4. Twitter audits API developers.
To ensure the safety of the platform, starting from June 19th Twitter will limit user and mention timeline endpoint requests. This will require developers of any app using the Twitter API to submit their app for review with a three-month notice. This move will help Twitter review and oversee how apps and their developers are using its API. The process mostly applies to apps that request tweets or mentions over 100,000 times per day. If developers are providing a service for a third-party Twitter client or doing research, they won’t be charged. However, devs of B2B tools will most likely be asked to sign a commercial licensing agreement.
5. LinkedIn is joining forces with Adobe.
How do you power up your targeting capabilities? Easy, you partner with a tech giant like Adobe. LinkedIn is not slowing down lately and now it’s ready to increase the efficiency of its account-based marketing with the support of Adobe Experience Cloud. This is a great opportunity for B2B companies to fetch even more accurate audience insights! Why? Well, connecting LinkedIn sources with Adobe will empower both sales and marketing teams with data from Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales.
— Adobe (@Adobe) March 26, 2019
You can’t really slow down with social media. Scroll for more of the latest industry updates:
1. Have you met Twttr?
The new prototype app “Twttr” has just gone live for the first batch of testers. It’s a “work in progress” project that aims to test out new ideas outside of Twitter’s public network. As a natural first step, Twitter will be testing new conversation thread designs and its updated status structure. None of the testers were asked to sign non-disclosure agreements, so any thoughts/feedback will be out in the open and accessible to everybody to generate even more buzz. To sign up as a tester. you’ll only need to use the right hashtag: #LetsHaveAConvo.
2. A co-viewing feature might be coming to IG.
Almost four months ago, TechCrunch had a tip-off on a video sharing feature coming to Messenger called Facebook Watch Party, which has been working very well—it generates eight times more comments than Live videos. Today, Instagram’s code revealed that Facebook is actually internally prototyping the same feature within Instagram Direct Messaging, titled “Watch Video Together”. The feature was spotted by Jane Manchun Wong, an app whisperer and code hunter. Currently, we don’t know much about what users could be watching, but the code revealed a “Playlist” feature and a “Suggested Content” tab. This might be another smart play to boost IGTV and get people to spend more time in-app (despite the “Time Well Spent” dashboard released this summer). We’ll see how this will evolve in the upcoming months!
Instagram is testing Co-Watching in Video Calls
It's like Facebook's Watch Party but for Instagram Direct
— Jane Manchun Wong (@wongmjane) March 7, 2019
3. YouTube launches “Fact-Check”.
Although we don’t know yet when it will be rolled out globally, YouTube is currently testing a new feature in India to help clean up abuses of the platform. The “Fact-Check” pop-up will appear on sensitive content that is usually prone to misinformation. This feature is designed to bring users more context and it’ll be created in collaboration with YouTube’s verified fact-checking partners. For now, it will only extend to search queries, not individual videos.
4. Instagram Branded Content is here.
We all know IG has been redefining influencer marketing over the past few years, but now it’s even adding a tool to ensure more formal and controlled partnerships across the platform for paid content. Connecting advertisers and creators with a new way to sponsor posts, the new “Branded Content” ads will really upper your Insta-game. Tagging a marketing partner has been possible for a while now (since 2017), but what’s new is that when you are initiating a partnership with an influencer, that specific Instagram post won’t just reach their followers. It will let you promote these posts just like you would with any other ad. These partnerships are not yet available to all brands, but you may still have time to apply for the program.
5. Pinterest ramps up its e-commerce tools.
Pinterest has been strict in affirming itself as a ‘discovery engine’ platform for some time. We get it, Pinterest isn’t a social media platform. Today, almost 90% of Pinners check their boards looking for products they might want to buy, connecting the visual search to the shopping experience. These new e-commerce additions will make it easier for users to find available products similar to ones they’ve already shown interest in. The new features include: Shop a brand, Personalized shopping recommendations, Catalogs, Shopping Ads (available to all through Ads Manager) and Shopping search.
There’s more juicy news you could have missed! Keep reading for trending social media stories:
1. Facebook introduces a new premium video ad program.
Its name is Facebook Showcase and it will serve big advertisers with the best ad placements across successful Facebook Watch content. Not only that, but the program will also help boost brand awareness and tap into audiences that are hard to reach via TV ads. Although Facebook Watch is not close to the viewership of network TV (Watch “only” has 400 million regular viewers), its plan is rather ambitious, focusing on a select few big-name partners.
For now, Facebook Showcase will offer three placements: In-Stream Reserve, to reach people watching the most engaging videos from high-quality publishers; In-Stream Reserve Categories, to reach people watching videos within a specific category; and Sponsorships, to help advertisers create partnerships with publishers by sponsoring a program. Will 2019 be the year of Facebook Watch?
BREAKING: @Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase.
— Social Media Examiner (@SMExaminer) February 26, 2019
2. WhatsApp has its 10th birthday!
Wow! It’s been a 10-year-long journey for WhatsApp, which culminated in another milestone last month: the launch of WhatsApp Business. Beating the odds (and beating Messenger), today 1.5 billion people use WhatsApp as a private messaging service. A massive user base, right? Definitely too juicy to be left untapped in 2019. Even though promoting advertising and business opportunities on WhatsApp might not be that easy compared to other social platforms, Facebook is clearly looking into keeping its core functionality while sizing up monetization options. We can’t wait to see how private messaging apps will evolve this year—and that’s part of why Falcon.io is now an official WhatsApp Business solution provider.
3. The rise of Pinstagram?
No, “Pinstagram” is not the name of a mythical beast or ancient wizard…it’s more like an Instagram version of Pinterest’s boards and collections where users can add their own favorite items. IG already launched Collections back in 2017 together with its bookmarking tool for saving favorite photos, but apparently it’s looking to expand. Consider this—the “Make Collection Public” feature would change the Insta game since it wouldn’t require users to produce their own content. They could focus more on curating and expressing themselves through their public collections. For now, the feature isn’t available to the public and Instagram hasn’t made any formal announcements…but we’ll see.
4. Beware of Facebook campaign budget optimization.
After September 2019, Facebook will migrate all ad campaigns to have their budgets automatically optimized. You’ll be able to allocate a central campaign budget that will be distributed based on the best-performing ad sets. The big deal is: Facebook advertisers will no longer be able to define budgets at the ad set level (ouch) but they’ll still be able to indirectly control budgeting using the “ad set spend limit”. And how is the “best ad set” selected? According to Facebook, it’s “based on the total number of results for your campaign and the average cost per optimization event at the campaign level.”
— MarTech Today (@martech_today) February 5, 2019
5. What are people talking about on LinkedIn?
LinkedIn already knows what users are talking about on its platform—and now you will too. Social Media Manager Anna Slingo recently spotted a new option on the right side of the feed that will show you trending content curated by LinkedIn’s editorial team. The feature is available both on desktop and mobile via the search bar. This is definitely going to make it easier to stay informed about topics that people in your network may be talking about.
Keep up with the social media news! Read more of the latest industry updates:
1. Celebrating 610 million members with LinkedIn Live.
610 million members are now interacting, networking and looking for new opportunities on LinkedIn. With engagement rates at record levels (60% growth YoY) and 61 million senior-level influencers as members, LinkedIn is truly speaking to a valuable niche audience: professionals.
Although LinkedIn is a late bloomer among social networks, it’s no less innovative than its competition. Recently, it launched LinkedIn Live. If you haven’t heard of it before, it’s the new live streaming option that LinkedIn is now beta testing in the US. Picture this: conferences, product announcements or Q&As led by mentors and influencers. Creators will have the chance to collaborate with professional third-party developers of live streaming services to create a professional-looking final product.
2. Facebook Groups get even stronger with new tools.
Facebook has been battling the decline of engagement on its platform by prioritizing Groups. Each month, 1.4 billion Facebook users engage within groups and 200 million Facebook users are members of active groups. This last Communities Summit (an official event for Facebook Group admins) unveiled a range of new product tools, from fresh post formatting options to brand collaboration features to a new mentorship program and subscriptions to keep track of your favorite topics. Groups have been a success for Facebook lately, so they’re likely to be a major focus area for the company over the next few years.
Thanks to everyone who joined us at #FCS2019 ! We met some inspiring leaders and announced new product updates like: blood donations in the US and a new way for Pages to join Groups: https://t.co/K9Orc17jfm
— Facebook (@facebook) February 8, 2019
3. IGTV is coming to your Instagram feed.
It’s hard to accept that your latest product isn’t taking off as expected, but Facebook isn’t backing down yet. After releasing the option to share IGTV content to Stories back in September, “The Social Network” has just announced that Instagram users will be able to see IGTV previews into their regular feeds whenever a profile they follow updates its IGTV channel. Intrusive? Yes, but with almost 72% of brands reporting that they have no intention of creating IGTV content in 2019, this could actually drive them to reconsider (especially considering how little competition there is to stand out on IGTV).
4. Linkedin Groups are finding their way.
A few months ago we announced a makeover for Linkedin Groups, which were once the pride of the Linkedin space. After a few minor but essential adjustments, it seems like Groups are picking up again. They will now be re-integrated into the main app, so no more jumping between Groups and the main platform. Plus, Linkedin has also pushed out a few new features: notifications for new posts, notifications for posts made by users in your network, highlights for important conversations, post review & approval and Group cover image personalization. And don’t worry about those e-mail notification blasts—they’re not coming back (for now).
5. Twitter users are still in decline.
The end of the year usually comes hand in hand with a performance report. After all the changes it has been going through, from dealing with spam to banning bots, Twitter is still trying to prove that there’s a chance for growth although its monthly active users are declining. After working hard to improve its content quality and promote positive interactions, Twitter has reported that it will no longer measure its “Active Users”, but instead will adopt a new metric called “Monetizable Active Users” or mDAU. What’s that? It’s the actual number of users eligible to be served ads. In Q1 of 2019, Twitter will keep up its battle to clean up the platform, which means that its revenue still won’t be seeing much growth over the next few months. But stay tuned!
Social media is moving fast—don’t fall behind. Keep reading all the latest updates:
WhatsApp, Messenger, and Instagram have a combined 3.8 billion active users every month—insane, right? In the next few months, Facebook is planning to integrate the backend for messaging on all three platforms and unify their development teams. However, they’ll all keep operating as standalone platforms. From cross-posting Stories to facilitating cross-channel advertising to easier rollouts of new features, this shift aims to create a single communication ecosystem for Facebook’s products.
Mark Zuckerberg once vowed to keep WhatsApp and Instagram independent. He's reversing course to keep users inside Facebook's ecosystem. https://t.co/ijb06P1RFi
— The New York Times (@nytimes) January 25, 2019
2. YouTube updates its recommendation algorithm.
YouTube is joining the battle against fake news with a new algorithm for recommending videos to its users. So, what’s in the new algorithm? No more conspiracy theories or scams, a severe reduction in the amount of false or misleading content and banning videos that encourage violent or dangerous behavior. Right now, we don’t know what the full impact of the update will be—but we do know that the content screening process will involve both machine learning and real people.
YouTube's announced a response to complaints about its recommendation algorithm https://t.co/E8Sc8mU8y4
— Social Media Today (@socialmedia2day) January 29, 2019
3. Twitter makes it easier to find the “OT” (Original Tweeter).
For all you insatiable tweeters, this update will make it easier for you to navigate long Twitter threads. Twitter has reported that it’s testing a tag which would make it clearer which user started the thread you’re reading. The tag currently reads “Original Tweeter” and appears beneath the user’s handle—though this is subject to change. The feature will make threads more readable and provide much-needed context in long conversations on the platform.
4. LinkedIn is working on Lookalike Audiences.
Fact: according to Digiday, 42% of marketers are planning to increase their spending on LinkedIn ads in 2019. For B2B companies in particular, LinkedIn looks appealing right now with its quality audiences (and juicy leads) in a saturated digital ad market. On top of that, the network is developing Lookalike Audiences to help marketers target users who are very similar to their existing customers. If that’s not enough, LinkedIn also announced last week that it’s introducing Interest Targeting. With the addition of these new advertising options, LinkedIn looks poised to raise its public image and boost its ad revenue in 2019.
5. Instagram is letting you link to entire Stories.
Could Instagram Stories get any more awesome? Yep! You’ll soon be able to share direct links to Instagram Stories, making it easier to spread them inside and outside the platform. A similar feature was launched by Snapchat a few months back, and it looks like IG is now following suit. This is part of Facebook’s big-picture plan to encourage brands to adopt Stories, along with a “Promote Story” function that’s now being gradually rolled out globally.
Instagram Will Soon Allow You To Share Direct Links To Entire Stories https://t.co/8gldm8xUPi
— Lindsey Gamble (@LindseyGamble_) January 29, 2019
When working with social media you can’t afford to slow down. Keep reading for more hot stories:
1. What if you could swipe between YouTube videos?
Social media is changing fast and the swipeable Stories format is definitely contagious. YouTube has just released a new option that enables users to jump between videos on mobile by swiping to the side. Not only can they swipe forward to the next video or back to the previous one, but they can also get a short preview by partially dragging the side of the screen. The feature is currently available only on iOS for the latest iPhone models.
2. CTA stickers are now available for Facebook Stories.
Let’s admit it, Facebook Stories are not as popular as Instagram’s. However, “The Social Network” has been pushing hard to make it easier for marketers to use Stories as an integrated part of their social media strategies. “Shop Now”, “Book Now”, “Call Now” and “Get Directions” are the CTA options, that until now you could only find on Business Pages. Now they’ll be also available as Stories stickers for Pages to support businesses in optimizing Stories’ usage via direct response tools. Plus, Facebook recently reported that both Facebook and Messenger Stories now have 300 million active users. And, to spice things up, Facebook is now testing links in Facebook Stories too. Stay tuned!
3. Vine 2: Are you ready for it?
Vine left behind a lot of broken hearts when Twitter shut it down back in 2016. Vine’s successor, Byte, is expected to launch this spring, and it’ll allow you to create looping short-form videos once again. At the moment, there isn’t much information on the new app besides its vague release date, but online audiences already seem excited—Byte’s brand-new Twitter account has already reached nearly 78,000 followers. Byte will be all about real people, bringing back that amateurish and funny Vine atmosphere that made it so popular.
4. Regramming is even more real now.
To all you Instagrammers out there: sharing content across multiple IG accounts is getting easier. iOS users will soon be able to publish feed posts simultaneously to different accounts by toggling them on the composer screen. This goes against Instagram’s original goal to keep content “original & personal” a bit, but we can rely on its feed algorithm to demote generic and dull content.
Instagram is swaying the balance towards simplicity but away from originality https://t.co/FwbB4HRvhD
— TechCrunch (@TechCrunch) January 10, 2019
5. LinkedIn provides a personalized Help Center experience.
It’s true what they say—context matters. That’s why LinkedIn is bringing its Help Center directly to members, personalizing the experience and making it easier to find the answers they’re looking for based on the area of the platform they’re using and how they’re using it. The platform recently added a drop-down widget that enables the In-Product Help feature, letting users find the help they need on their current page without disrupting their session. For now, the rollout only applies to accounts using LinkedIn in English.