By Maxwell Gollin

June 20th, 2018

Social media is constantly getting updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.

1. Shoppable Stories are here!

According to Instagram, 33% of users said they were more interested in a brand or product after seeing it on Stories. No wonder Instagram is introducing brand new Shopping Tags to the joy of online businesses everywhere.

By clicking on the shopping bag icon in a Story, users can access additional product details, images, and a purchase link. Currently, this feature is available only to a limited number of brands.

2. LinkedIn rides the Carousel.

LinkedIn Sponsored Content just keeps evolving. Last week, the network launched carousel ads to help advertisers deliver a dynamic, interactive brand story to users. With sets of swipeable images and videos, these ads will function similarly to carousel ads on Instagram and Facebook—but for the B2B crowd.

3. Twitter introduces more live events to the timeline.

Twitter has always been the “right here, right now” social network, and now it’s redoubling its efforts on live events and breaking news. The latest changes are going to be visible at the top of the timeline and will help users to find useful and relevant live content without changing Twitter’s timeline algorithm. 

4. Instagram launches IGTV.

With a “special event” for a few selected reporters and partners, Instagram celebrated hitting 1 billion users by presenting what could be the next hit video platform. A dedicated hub for more long-form videos, this will put Instagram in the game with YouTube, Snapchat Direct, and Facebook Watch.

IGTV will work both within Instagram and as a standalone app for iOS and Android. Videos will be organized by topic, range from mid-level video quality to 4k, and have a mobile-friendly vertical layout. Be on the lookout for a monetization system in the future.

5. Facebook releases a report on the rise of business messaging.

In its latest report, “Why Messaging Businesses is the New Normal”, Facebook sheds some light on messaging app usage. It’s no secret that the world’s biggest social network has been pushing Messenger over the past few months.

The main reasons? Chatbots are becoming more powerful and generating tons of new opportunities for brands. Plus, the top four messaging apps have now more users than the top four social media platforms. With the rapid expansion of social networks, it looks like users are seeking more private channels to talk to their friends. 

 

Still not feeling caught up with social? Check out our previous installment:

 

1. It’s almost Pride o´clock on social media.

June is officially Pride Month and social networks are celebrating it with unique tools to encourage people to discover more photos and meaningful content from the LGBTQA community. From Facebook’s rainbow frames and AR-enabled tools within Messenger to Instagram’s colorful hashtags and stickers to emojis on Twitter that are triggered by Pride-related hashtags, pick your favorite additions to show support.

2. YouTube is now where the “cool kids” like to hang out.

According to a new Pew survey on technology usage by young Americans, teens have been spending more and more time hanging out on YouTube since 2015. 85% of U.S. teens between 13 and 17 use YouTube, compared to the 51% that use Facebook. Despite their heavy use of technology, the study shows that teens are uncertain of the impact of social—45% of teens believe social media has neither a positive nor a negative effect on people.

3.  Time is up for Facebook’s Trending section.

As of this week, Facebook is removing its Trending news topics section due to lack of engagement. In fact, Trending content accounted for less than 1.5% of clicks to news publishers on average while the feature was live. Facebook reports that it is now seeking other ways to display news to users.

4. Instagram explains its new algorithm.

IG users were missing 70% of all posts and 50% of their friends’ posts before the app changed its algorithm this March. With the update, there are now three main factors that impact your feed: interest, recency, and relationships. The algorithm change is intended to stabilize users’ feeds, avoid spamming ads, and allow people to reach their intended audiences and engage with the right content. 

Wondering how this will impact SMMs? Check out The 2018 Instagram Algorithm Change: What it Means for Marketers.

5. Twitter is recruiting publishers to embrace programmatic technology. 

Although no official announcement has been made, Twitter is looking into expanding its advertising offerings with a programmatic pilot program. The pilot will involve a small segment of US publishers and will place ads in Twitter timelines embedded in publishers´sites. This move would help Twitter gain positive momentum after the past year and would incentivize advertisers to invest more heavily in the network. 

 

Keep scrolling for more can’t-miss social media news from the past month:

 

1. Facebook’s influencer search engine is born.

Facebook is currently testing a new tool called the Branded Content Matching search engine which will help marketers team up with influencers for sponsored content. Marketers will be able to search for compatible content creators using several parameters such as location, interests and education. Meanwhile, content creators will be able to opt in for the test, sharing their portfolios and metrics.

2. YouTube’s new music streaming service is out!

Beginning Tuesday, May 22nd, the new YouTube Music platform is up and running—ready to offer music streaming and original content from official songs, albums, playlists and artist radio stations to YouTube’s tremendous catalog of remixes and live performances. Google is splitting the former YouTube Red into two offers: a free version (YouTube Music) and a premium one (YouTube Premium).

3. “Usage Insights” are set to unveil the truth behind time spent on IG.

CEO Kevin Systrom has recently announced that Instagram is building a set of shiny, brand-new tools to help the IG community by adding more context on their time spent on the platform. These tools include a feature that tells users when they’ve read all the newest posts in their feed in order to improve their sense of well-being by reducing passive scrolling and non-productive usage of the network.

4. Ads are coming to Facebook Stories.

Since their launch last year, Facebook Stories have been accelerating in popularity, recently reaching 150 million daily users. It’s no wonder that Facebook has decided to monetize them. From now on, advertisers will be able to buy five- to 15-second-long video ads which can either be extensions of existing Instagram Stories ads or reformatted versions of their News Feed ads. 

5. LinkedIn’s Sales Navigator adds integrations with five new marketing tools.

Starting last week, Sales Navigator’s redesign puts users “one click away” from qualified leads more effectively. The update lets users go to a company’s website directly from the app, opens office locations via Google Maps, and meets all current GDPR requirements. If that wasn’t enough, five new partners have also joined the platform: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove.

Not ready for a social media detox just yet? Here’s the rest of the juicy news from the past month:

 

1. F8, only for true Facebook believers.

Last week’s F8 conference was packed with juicy news. This year’s event was huge, with 50 sessions, interactive experiences, and presentations from product experts.

If you didn’t have time to catch up with them, this is the right time to reconcile with your Facebook-faith and have a look at all the products and innovations Facebook is creating to bring the world closer together.

2. Instagram to add an Add-In Payment feature.

With 200 million Instagrammers actively visiting at least one business profile every day, direct in-stream purchasing will be a bold move for Instagram.

The native payment feature will be available by just registering your debit or credit card in your profile settings. This opens up new possibilities for direct sales through the platform.

3. LinkedIn celebrates its 15th birthday, launches #whenIwas15 campaign

Since 2003, Linkedin had been growing fast and establishing itself as the world’s largest professional social network, now with over 562 million users in 200 countries.

On May 4th, Linkedin turned 15 years old, and to celebrate the network launched the campaign #whenIwas15, encouraging users to post about what career they wanted when they were 15.

They also shared in-depth data and infographics mapping how their users’ job titles and industries have evolved since LinkedIn launched.

4. An encrypted DMs option lies hidden in Twitter’s Android app.

A new “Secret Conversation” option has been quietly spotted around the APK, or Android application package, which would allow users to send encrypted DMs.

This could help Twitter channel the power of direct messages and build a better home for conversations on the platform once again.

5. Cross-post live videos on Facebook.

You will soon be able to seamlessly publish a single broadcast on multiple pages, with a new feature added to both the Publisher Tool and the Live API.

Video has been a big priority for Facebook lately, so if you often go live, this is a great opportunity to optimize your time and coordinate team efforts (and hush, a rewind function is also on its way).

 
Still starving for more news? Here are our top picks for April: 
 
 

1. Facebook introduces three new ways to monetize videos.

To help publishers and video creators, Facebook will be launching pre-roll video ads that appear when users are looking for videos, adding preview trailers for Facebook Watch series, and introducing a feature that will automatically find the ideal place for ad breaks in video content.

2. Twitter adapts to the upcoming GDPR.

Right before it’s set to announce its Q1 earnings, Twitter has started notifying users about changes in its privacy policy and terms of use. The changes will help users understand exactly what data is being collected on them. Twitter is also implementing a new “Settings and Privacy” section to give users more control over what information they display and share on the social network.

3. Reddit ties with Twitter for active users.

Reddit just hit over 330 million monthly active users, putting it on par with Twitter. Combine that with its average session time of over 15 minutes (compared to about 11 minutes for Facebook and 6 minutes for Twitter), and you’ve got a platform that’s making marketers everywhere raise their eyebrows.

The secret sauce in Reddit’s recipe for success? Human-based moderation that elevates popular content without relying on an automated feed.

4. Companies want to use AR to spruce up digital ads.

From cars to holiday experiences, a new era of smart ads will bring together the large reach of display media with the interactivity of augmented reality (AR). With many shoppers hoping to use the technology to see what online products might look like in the real world, the question is if brands will be able to go beyond bland animations and create new experiences with AR.

5. Taking an Insta-break? The new “Data Download” tool will ease the pain.

Instagram is launching a new tool that allows users bring their photos, videos, archived Stories, and profile information with them should they choose to leave the platform. With the GDPR deadline around the corner, this tool is part of Instagram’s strategy to align with the EU regulation’s data portability rule.

Basically, if you feel like your Instagram love story is coming to an end, this feature will let you leave without losing your valuable content. 

 

Still need your daily fix of social media news? More of the top stories of the month:

 

1. Congress doesn’t speak Facebook-ese.

A month after Facebook banned the British data firm Cambridge Analytica from their platform, Mark Zuckerberg has finally testified before Congress. Meanwhile, the web exploded with ironic memes and fun tweets, several lawmakers suggested data regulations, and Facebook’s stock price bounced back 4.5%.  

2. The success of visual marketing? Pure science.

It’s no wonder that visual social networks like Instagram are taking over. Did you know that our brains process images 60,000 times faster than text? From color stimulation to real life photos, 90% of information transmitted to the human brain comes from visual stimulation. Sounds like visual marketing’s the way to go.

3. Get ready for Instagram Nametags.

It looks like Instagram has no intention of slowing down. Nametags are on their way and will soon let users and brands customize their own QR tags for their profiles – even using emoji patterns. The feature will help people promote their accounts visually and can be scanned with the Instagram Stories camera.

4. LinkedIn’s hashtag requirement gets mixed reactions.

LinkedIn is running a minor test on its platform that requires users to use hashtags to post updates from their personal accounts in order to find and join valuable conversations. Some users aren’t too pleased.

5. 70% of Twitter users are retail-focused.

In its latest report, Twitter highlights its true potential within shopping and retail. Not only are a large portion of its users interested in retail, but 85% of them have also interacted with brand or product content after being on Twitter.

 

Looking for more social media updates? Check out some of the previous news you might have missed: 

 

1. Twitter’s new API is already impacting brands.

Twitter recently released a new spam-fighting change, including penalizing users who simultaneously tweet the same content across multiple accounts. The new change is already chipping into automation processes and time-consuming marketing processes.

For a more in-depth analysis, take a look at our article on what the Twitter policy change means for marketers

2. Instagram is rolling out its shoppable tags in 8 countries.

Shopping has never been easier. Instagram users can now access virtual price tags that are overlaid onto posts, access product info and be redirected to the brand’s storefront to continue the purchase.

3. Facebook will stop showing audience reach estimates in campaigns.

To fix a security vulnerability, Facebook is disabling estimates of audience reach within Custom Audience targeting that could threaten users’ privacy. 

4. LinkedIn is adding new video filters and styles.

The platform is bringing in new video features to spice up on-platform content, especially for work-related events. These range from stylish text captions to a “Work High Five” sticker. 

5. Instagram is focused on keeping your feed fresh.

It’s only being tested with a small percentage of users at the moment, but the New Posts button will allow users to stay at their current position in the feed instead of suddenly bumping them up to the top of the feed while scrolling.

 

Marketers should always be on top of the latest social media updates—here’s some more juicy news you might have missed: 

 

1. Pinterest publishes a purchasing pattern infographic.

Pinterest released a new infographic this week showing how its users bought products after visiting the platform. Apparently 90% of Pinners pinning on Pinterest ponder purchases on the platform.

2. Facebook signs a major deal with Warner Music.

Facebook recently bought the rights to Warner Music’s massive library of songs for use in “social experiences”. Following the deal, many expect them to scale up their music services in the near future.

3. Snapchat tests out a tagging feature.

Snapchat is borrowing a play from Instagram’s book and allowing users to be tagged in Snaps, though the feature has yet to be formally released. This could be big for brands, who could have their Snapchat accounts tagged and featured in posts by influencers.

4. YouTube Studio officially launches.

Google released a new version of YouTube’s Creator Studio this week. YouTube Studio includes new metrics and improved analytics for content creators on the platform.

5. Google lets musicians respond directly to searches.

Google Posts now allows verified musicians post answers to common search queries about themselves. The new feature also lets museums, sports teams, and movies post content that shows up next to regular search results.

15 Trends to Watch.

Keep up with the trends that will shape in 2018.

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