My Twitter feed has been filled with commentary recently on the latest social network with the unassuming name, Ello. Many of the comments seem to echo the sentiment of “I don’t know what it is, but I’m not looking at it!”. The reviews proclaim “It’s ugly!”, and call it a “flash in the pan”.
In my world, son (hitches up pants to just above waist height), we call that “buzz”.
At Falcon Social, I think 20 or 30 of us are currently testing Ello – mainly to see what it’s all about, but also because when one person in the office has a box of shiny new stuff, we all want one. We love keeping an eye on trends in social media. On our team, Ello’s five-at-a-time invitation format created a rapidly lengthening internal thread of requested and shared invitations. Now we’re on board, and floating along Ello’s jet stream together like a clump of conjoined inner tubers.
What the controversy is about
Ello is new and uncertain. Some people feel that they’ve bitten off more than they can chew. Much of the negative feedback I’ve read also talks about the insurmountable task of “getting everyone you know to leave Facebook and go over to Ello”. A surprising number of comments equate enthusiasm for Ello to lemmings jumping off of a cliff, as if people have seen so many social networks come and go, they’re better off right here on the porch, yelling at the kids to get off their lawn.
I’m no millennial myself. I wore flannel shirts the first time around—and I mean, back in the 1800’s. But I appreciate the opportunity to try different formats for networking and social sharing, and see how teams interpret how we enjoy interacting with each other. For me, it’s about the exploration, and the new perspective.
What the team thinks
Ello has an unambiguous design focus, and I wanted to check in with a few of our own designers to get their feedback.